Mobile phone cross-border co branding inventory I placed an order when I saw five or three co branding in the college entrance examination season

Some time ago, the drama between Tencent and Laoganma really made people who ate melons say "I really can't eat any more". Although the result was an accident, I felt“ QQ fast car &The cross-border co branding of "Lao Gan Ma" is very interesting? Regardless of Tencent's annual drama with Laoganma mobile phone All kinds of cross-border co branding in the circle are also "a hundred flowers bloom", which makes people sigh: "Can this also be co branded?"

The cross-border co branding in the mobile phone industry, from the second dimension to the fashion industry, from education to super running, only you could not imagine that you would dare to "cross" without it, and the most amazing thing is that this product line would make people feel "Oh! This co branding is quite appropriate?" Don't you believe it? Let's check the interesting cross-border co branded products in the mobile phone circle!

01 College Entrance Exam Season Change Season - Do you think you can get rid of May 3rd after graduation?

This year's college entrance examination season came especially late, but the college entrance examination came late, so congratulated the junior high school students who had worked hard for a year for a long holiday without homework and a full set of equipment for renewal.

Glory has brought you a set of cross-border co branding that is very suitable for students in this college entrance examination season—— Glory X10 &A gift box for "Five Year College Entrance Examination Three Year Simulation" (hereinafter referred to as "May 3rd"). Seen from the package of this gift box, is it full of feelings of college entrance examination students? The familiar orange color matching is just like the familiar lesson supplement that accompanied the senior third party for a year. When you get your mobile phone, you will become full of power - feeling that you can still brush two sets of questions. Otherwise, I feel like a bully when I get this phone.

Glory X 10 The cross-border joint name with the May 3rd Movement can be said to have targeted the student party. Whether it is a prospective freshman who has just finished the college entrance examination and is going to press "May 3rd" to the bottom of the box, or a prospective third party who is about to enter the senior high school and is holding a full set of "May 3rd", it must be right to choose this mobile phone. May 3rd Glory Blessing. When you see the cover of May 3rd on the mobile phone case, are you willing to play with your mobile phone instead of learning?

Well, back to Glory X10 itself, let's study why this mobile phone is co branded with May 3rd.

The first is the configuration of the mobile phone. Glory X10 is equipped with a Kirin 820 processor, which is made with a 7nm process. Compared with the previous generation of Kirin 810, the CPU performance has increased by 27%, and the GPU has soared by 38%. It can completely meet the daily smooth operation. For students who just finished studying hard, there is no pressure to play games with it.

In addition, the 90Hz refresh rate screen, coupled with the 180Hz touch sampling rate, brings a silky operating experience《 Glory of Kings 》, Peace Elite《 QQ Auto Tour and other games, Glory X10 can run smoothly without pressure.

As a new generation of young people, of course, they will not miss the most important 5G this year. In terms of 5G, X10 proudly supports nine 5G bands, including N1, N3, N38, N41, N77, N78, N79, N80, and N84. Compared with 5G at the same price, it has more comprehensive coverage. The freshmen who have just graduated and are about to enter universities can enjoy 5G speed under 5G network coverage all over the country.

Of course, the reason why Glory X10 is most suitable for the Student Party is the price of the mobile phone - the 6GB+64 GB version starts at 1899 yuan, which can also be borne by the Student Party. In addition to the aforementioned configuration suitable for the Student Party, and the feelings of blood and tears in "May 3rd", what kind of mobile phone to buy in the college entrance examination season, of course, is Glory X10&"May 3rd".

02 The deepest customization co branding—— OPPO Ace2 & EVA

"The Gospel Warrior of the New Century, as a recognized masterpiece, has influenced the animation industry as well as the whole generation." - Ben, OPPO designer

When it comes to co branding, we have to say OPPO Ace2 It is co branded with EVA, which is highly recognized by EVA fans. From packaging to details, it has restored the New Century Gospel Warrior. From every perspective, we can find the shadow of animation on OPPO Ace2&EVA.

The New Century Gospel Warrior had a low audience rating during the broadcast period, but after the end of the play, it caused strong repercussions in the society, and became the third generation of animation works that had an impact on the animation works of later generations, triggering an animation boom. But when it comes to the fit with OPPO Ace2, it may be because both products have "epoch-making" significance. It should be noted that Ace2 EVA Limited Edition has also customized the wireless flash charging animation inspired by AT Field.

OPPO Ace2 is equipped with a 65W SuperVOOC 2.0+40W AirVOOC+10W wireless reverse charging all-around charging combination. In terms of charging efficiency, among the series of mobile phones released this year, there is no one that can compete with OPPO Ace2. Moreover, the 40W AirVOOC of OPPO Ace2 also opened the era of mobile phone wireless fast charging, which triggered a boom in mobile phone wireless fast charging. It is worth mentioning that the gray data cable of OPPO Ace2 EVA limited version restores the scene of the first machine plugging in, and the 65W power adapter is "fully powered".

Then take a look at the test results. The OPPO Ace2, equipped with 65W SuperVOOC 2.0 super flash charging technology, shows the starting charging speed of the power adapter on the screen as a percentage, and the number increases in a visible trend. The battery is full of 4000mAh in less than half an hour.

OPPO Ace2's 40W AirVOOC wireless flash charge effectively solves the problem that convenience and charging speed cannot be achieved simultaneously. The charging power of up to 40W is comparable to that of wired VOOC 4.0 in charging speed. According to the actual measurement, OPPO Ace2 cooperates with AirVOOC wireless flash charge charger, which can charge 15% in 5 minutes and 65% in half an hour. It is a wired charging speed.

The charging efficiency of OPPO Ace2 can be said to have the same similarities and differences with the EVA body of the "universal humanoid decisive weapon" in the New Century Gospel Warrior. Of course, the most attractive thing about OPPO Ace2 EVA co branded version is its in-depth customization design. From the plug box, Lancinus gun clip, Nev element customized earphones to the body customization from the first model machine, EVA fans' fantasy of animation has been satisfied everywhere.

03 Vivo&Alexander Wang - Collision between technology and fashion

Recently, the flagship of the X50 series "Super Cup" was officially launched at the vivo online new product tasting event—— vivo X50 Pro+ And announced the news that vivo has once again joined hands with famous fashion designer Alexander Wang (Chinese name: Wang Daren). Previously, vivo and Alexander Wang brought the X30 Pro Alexander Wang customized version, which absorbed countless powders with its super high face value.

Alexander Wang is the most popular and youngest Chinese designer in New York. His design has won many awards from CFDA and other fashion industry. The pursuit of details in his design is a very important feature, and the soul of his works is freedom and unruly.

And in vivo X30 Pro &In the joint name of Alexander Wang, the characteristics of the two are also vividly displayed. Operated by a well-known designer, this co branded product adopts an extremely bold full mirror body design, which is exquisite and unique vivo X30 The collection is infused with fashion again.

After all, the main shooting of vivo X30 Pro is equipped with a full focus segment image system - 64 million pixel main camera lens+13 million pixel periscope lens+8 million pixel wide-angle lens+32 million pixel portrait lens combination, which creates a combination lens of multiple golden focus segments, optimizes AI portrait photography algorithm, supports super EIS video anti shake, and helps users easily shoot professional portrait blockbusters.

Vivo X30 Pro shooting

Vivo X30 Pro shooting

Among them, the industry-leading 13 million pixel 5-fold periscope telephoto lens, which is equivalent to the 135mm focal length of the full frame SLR, and the super resolution algorithm developed by vivo, has realized the 60x super zoom, effectively solving the problems of the super zoom and lens design; At the same time, OIS optical anti shake technology and multi lens smooth hybrid zoom technology have improved the quality of multi focus segments.

A mobile phone that focuses on taking photos, paired with fashion designers, has to say that the collision between technology and fashion is really well received. In addition, vivo X50 The series will also cooperate with Alexander Wang again, and interested partners can look forward to it together.

04   OPPO Find X2 Pro Join hands with Lamborghini to interpret speed and passion

OPPO has a deep affinity with Lamborghini since the first generation OPPO Find X Since then, a customized version has been launched, and the rich super running style has won the favor of many consumers. OPPO Find X series, as OPPO's flagship product line, has advocated being independent since the first generation. From the elevating front design of mechanical structure to the configuration of the whole machine, OPPO's understanding of high-end is all explained. It is appropriate to cooperate with the top sports car Lamborghini.

And released this year OPPO Find X2 The design inspiration of the Pro Lamborghini version comes from the legendary Aventador SVJ Roadster, which indicates the super running spirit of the product and embodies the speed and strength of the Lamborghini brand.

OPPO Find X2 The most significant point of the Pro Lamborghini version is the logo of Lamborghini. The back shell has carbon fiber texture, and the design is derived from Lamborghini carbon fiber elements; Lens decoration originates from Lamborghini's classic hexagon. Aventador SVJ Roadster's Mocha gold becomes the color matching of the decoration circle. When the whole machine is held in hand, it feels like it is already in the overtaking driver's seat.

As OPPO's flagship product this year, OPPO Find X2 Pro has gone further and further on the road of customization. For example, its 48 million pixel main camera has been customized Sony IMX689 sensor, the image sensor has a size of 1/1.43 inch and a single pixel size of 1.12 μ m, which has set two records of the largest image sensor size and the largest single pixel size among 48 million pixel cameras.

With excellent photographic ability, he scored 124 points in the test of professional camera evaluation organization DXOMARK, and once directly entered the first place in the DXO list; In the night scene sub item OPPO Find X2 Pro, it also scored 65 points, which is one of the best models in DXO night photography test.

OPPO Find X2 Pro

In addition to the excellent photographic ability, the OPPO Find X2 Pro screen is also worth mentioning: 6 7 inches Hyperbolic AMOLED "hole digging screen" design, with a resolution of 3168 x 1440 pixels (513ppi, aspect ratio of 19.8:9, refresh rate of 120Hz). By default, the screen refresh rate automatically changes based on the content. The image optimization chip O1 super sensory image quality engine can insert low refresh rate video into high frame rate video (MEMC), which solves the problem of hardware refresh ahead of time Software The embarrassing situation that ecology has not kept up with.

MEMC is not opened (left) and MEMC is opened (right)

The combination of flagship and flagship has to be said that as a co branded product, OPPO Find X2 Pro&Lamborghini is a perfect match for your Lamborghini supercar.

05 One last word:

Cross border collaboration can bring more complementary resources. There is a great intersection between the fans of both sides, which can realize value exchange, so that their mobile phones can gain the film and television, activities, events, and fashion brand attributes while improving popularity, gold content, and premium capabilities. It is clearly a win-win situation. Whether it is the United Auto brand or the United Fashion Brand, animation works, their essence is a kind of dissemination of culture and art.

Do you think the cross-border co branding mentioned above is "right"? Or, what kind of brands do you expect to have cross-border co branding with mobile phones? Let us know in the comments area.

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