It is human nature to love beauty. With the progress of the times and the improvement of the economic level, people are no longer so sensitive to product prices, which has also led to the growing trend of luxury in the beauty industry. As major brands have launched hair care products worth more than 1000 yuan, everyone's awareness of this has gradually improved. How much attention have you paid to the hair that is difficult to maintain? How much do you know about the luxury hair care brands in the hairdressing industry that are popular in the market?
"Advanced Customization" in Hair Industry
RENE FURTERER LEFAYER, a top hairdressing brand from France, also known as Chanel in the hairdressing industry, has officially entered the domestic market, as well as Wella and L'Oreal's two major professional brands, Kashi and L'Oreal Professional Hairdressing, which have worked hard in China for many years earlier, as well as wash and care brands you can buy in other domestic channels, These brands have greatly promoted the slogan of "tall and tall", and have refreshed the traditional family hair care concept of only washing and caring two bottles of products with meticulous and excellent customized services, which has promoted the hairdressing to a luxurious realm of enjoyment. Compared with the mass household care products that take the supermarket route, the luxury hair care products have a more comprehensive product line, which can provide personalized care for different scalp and hair conditions. With the professional salon as a strong backing, they provide considerate personal services, so that hair care can be upgraded to a multi-level sensory enjoyment ceremony, which can be called "advanced customization" in the hair industry.
Hair care brand: Nasadi
Brand introduction: It was founded by Dr. Nasardi in 1963 and was originally used exclusively for France. Nasadi subverts the traditional concept of hair care, and gives professional care to hair according to different hair quality, hair volume, thickness and scalp conditions. The brand soon became a well-known brand for scalp and hair care. All ingredients are used, free of alcohol and synthetic chemical ingredients that damage hair tissue, and are easy to use, with remarkable effects, bringing healthy balance to hair.
Active hair care brand: PHYTO
Patrick Ales's common interest in plants and hair led him to create PHYTO products in 1969. His idea is that there is no inherently bad hair, only hair that is not taken care of. PHYTO is still one of the few manufacturers who will plant certain plants for their own products. Since its inception, the products have been packed in aluminum cans or glass bottles to try to keep the properties of active ingredients in their own processes in play, which is quite environmentally friendly. The product is jointly developed with CNRS (French Academy of Sciences), a French institution. Its laboratory is composed of doctors, pharmacists and chemists. Each new product needs 3 years of testing before it can be marketed safely.
Brand introduction: The brand produced by the company is made of millennia old hair care formula of traditional medicine and refined from selected plants. Many leading figures in the field of hair care have joined in. The product system is comprehensive, including not only hair care products, but also anti hair loss, black hair, hair growth and other products. The company can join in hair care nationwide. According to the survey, its online click rate easily broke ten thousand every day. When you enter and leave the store, those who leave will first use computer diagnostic equipment to help you conduct personalized tests on the scalp and hair, and learn about lifestyle and daily habits through observation of the hair and careful conversation to get the diagnosis results of the scalp and hair; Then, we will help you choose suitable hair care products for different needs. At the same time, we should also teach you some methods of use and massage, because massage can promote the circulation of scalp blood, lymphatic system and nervous system, so as to meet the nourishment needed by hair and scalp.
Careful hair care brand: Kashi
Brand introduction: L'Oreal's high-end hairdressing brand is known as "hair scalp care" for its professionalism and luxury. The homonym of the name comes from the Greek Kerastos, which uses its medical appeal to communicate with consumers. Kashi series products are all designed to solve various scalp problems, but they use the concept of cosmetics to develop new brands. Compared with other hair products, Kashi pays more attention to the touch and fragrance when using, and matches with the unique SPA massage technique. For sales in high-end hair salons around the world, professional hands of hairdressers are a strong advantage of the brand, targeted care programs, and suggestions for home care
Long standing hair care brand: WELLA
Wella from Germany has a history of 128 years. It is a professional multinational company specializing in specialized products for hair salons, with a comprehensive product line. It is also an early foreign hairdressing brand, the first brand to bring new concepts of hair care and hair care, such as "shampoo" and "conditioner".
Expensive hair care brand: ALTERNA
Brand introduction: Alterna, a professional hairdressing brand from Beverly Hills in the United States, is not only a luxury hair product loved by Hollywood stars, but also endorsed by Richard Dalton, the royal hairdresser of Princess Diana, affirming Alterna's brand positioning at the top of the pyramid in the hair industry.
Brand hair care brand: Philip B
Brand introduction: Master PHILIP B, the founder, is praised as The International Hair Care Guru by various fashion media. The important life finance magazine FORBES in the United States discussed "100 things worth spending every penny" - enjoy Philip B's scalp and hair care! It is a hair care brand favored by European, American and Japanese magazines. Philip B, with the highest exposure rate in the magazine, is a familiar name in every actress's heart. Nicole Kidman and Cate Blanchett are loyal users, and are indispensable hair care products for fashion designer Carolina Herrera and celebrity Paris Hilton during their travel.
Environmental protection hair care brand: AVEDA
Brand introduction: Originating from Indian life medicine, it provides hair beauty, makeup, face, body and essential oil products, and integrates the operation mode of environmental protection concept, which has also become the unique brand image of AVEDA. Because the founder Horst Rechelbacher started with hairdressing, there is nothing more classic than hairdressing products, which have won many awards in various beauty awards. Always use environment-friendly organic raw materials, try to avoid petrochemical products, and replace raw materials containing crude oil and gas with raw materials of vegetable oil.
Alternative hair care brand: Mane'n Tail
Brand introduction: Shampoo for famous horses in Europe and America is also a favorite brand of many Hollywood stars famous for their beautiful hair, such as Sarah Jessica Parker and Jennifer Aniston. It is called best keep secret. The selling point is that it contains a variety of high concentration proteins to moisturize the hair, which can make the hair roots "stand up" and make the hair look plump.
