Li Bin said: "For more than three years, the Ledo brand has established its own system capability. Combined with the nearly 10 years' accumulation of Weilai Company, the launch of the Ledo brand came naturally. The implementation of the multi brand strategy has given us the opportunity and ability to serve a wider range of users. With the support of the company's system competitiveness, we are confident in the development of Weilai brand and Ledo brand."
On May 15, the new brand "ONVO Ledao" of Weilai Company was officially released in Shanghai, and the company's multi brand strategy was officially launched, entering a new stage of development. The first product, Ledo L60, was unveiled and booked, with a pre-sale price of 219900 yuan. It will be officially released and launched in September this year.
Founder, Chairman CEO Li Bin said: "For more than three years, the Ledo brand has established its own system capability. Combined with the nearly 10 years' accumulation of Weilai Company, the introduction of the Ledo brand is a natural process. The implementation of the multi brand strategy gives us the opportunity and ability to serve a wider range of users. With the support of the company's system competitiveness, we are confident in the development of Weilai brand and Ledo brand."
Ai Tiecheng, senior vice president of Weilai Company and president of Ledao Automobile, said at the press conference, "Automobile is not only a means of transportation, but also a part of family life. It is Ledao's mission to make family life better."
Ledo L60 provides family users with product value in six aspects: all-round safety, space comfort, intelligent cockpit, endurance and energy supplement, driving experience, and intelligent driving, including the global 900V high-voltage architecture, Cd 0.229 is the lowest wind resistance of the global mass production SUV, and 12.1 kWh is the CLTC 100 km power consumption; The super long endurance version of L60 can last more than 1000 kilometers.
Based on the intelligent driving ability of Weilai, the goal of the launch of Ledo L60 is to make it reliable, easy to use, easier to travel and easy to use nationwide. In terms of energy supplement, Landau will share NIO The power "rechargeable, exchangeable and upgradeable" full scene energy service system enables users to enjoy the power exchange network composed of more than one thousand power exchange stations after picking up the car, and experience the convenient energy supplement of three minutes' full power departure.
Since its establishment in 2014, Weilai Automobile has been brewing a multi brand strategy. Since its release in November 2016, after more than seven years of development, NIO Weilai brand has established a brand development strategy focusing on the business administration car market, taking into account the family and personal car market, and has established a brand image of high-end pure electric vehicles. At the beginning of 2021, the company began to formally form a team to build the ONVO brand. Ledao brand focuses on the family car market, and provides better brand and product experience for family users with the concept of family happiness and good housekeeping.
At present, Weilai has more than 11000 R&D engineers. In the past two years, Weilai has invested more than 24 billion yuan in technology R&D, built 12 technology layouts, carried out comprehensive self research in many fields, and has a large number of technologies and patents in the R&D fields of the whole vehicle operating system, intelligent hardware, intelligent systems, intelligent applications, three electric systems, and vehicle engineering. The company has built a R&D organizational structure, R&D system capabilities and R&D achievements application model suitable for multi brand and efficient development.
Weilai Automobile has just reached the milestone of 500000 sets of cumulative production and sales; The launch of Ledao brand cars is just in time. With the effective support of more than 300 excellent industrial supply chain partners for the Ledo brand, it has laid a solid foundation for large-scale and high-quality production of Ledo; The release of Ledao brand will also further improve the efficiency of the company's intelligent manufacturing system. (China Economic Network reporter Huang Chunmian)
