Nissan has mixed feelings in fiscal year 2023, and Makoto Ueda: sales growth is the biggest challenge

2024-05-11 06:49 Source: China Economic Network

In fiscal year 2023, Nissan's operating revenue will be 12.69 trillion yen, up 20% year on year; Operating profit was 568.7 billion yen, up 51% year on year; However, the global sales volume is far from the target set previously, and the profit margin target has not been achieved. "Our challenges still exist, among which sales growth is the biggest challenge and the top priority." Uchida said frankly.

Looking ahead, Makoto Ueda hopes that in the current fiscal year ending March 31, 2025, Nissan's global sales will increase by 7.5% to 3.7 million vehicles; Among them, the sales volume in Europe will increase by 6.5% to 385000 vehicles, and that in North America will increase by 13% to 1.43 million vehicles.

According to the European Automobile News Network, Nissan ended its first "medium-term plan" with a mixed report card. On May 9, Nissan Auto released its financial report, which showed that the company's operating revenue in fiscal year 2023 was 12.69 trillion yen, up 20% year on year; Operating profit was 568.7 billion yen, up 51% year on year; The net profit was 426.6 billion yen, almost double year-on-year.

Nevertheless, Nissan's global sales volume is far from the target set previously, and it has failed to achieve the profit rate target. In addition, the company also has great shortcomings in electrification and capacity utilization. "Our challenges still exist, of which sales growth is the biggest challenge and the top priority." Makoto Uchida, CEO of Nissan Motor, said frankly.

In May 2020, Makoto Uchida announced the "Nissan Next Enterprise Transformation Plan", which aims to achieve the global sales volume of 5.38 million vehicles in fiscal year 2023, with an operating profit margin of 5%. As a comparison, Nissan's global sales volume in fiscal year 2023 is only 3.44 million vehicles, significantly lower than 4.93 million vehicles in fiscal year 2019; The operating profit margin was 4.5%, which also failed to reach the target.

When talking about his performance in Nissan's NEX plan, Uchida said frankly, "Nissan failed to reach the key sales target."

However, "Nissan's biggest progress is to improve the quality of global car sales. Even if the sales shrink, it still managed to increase profits." Uchida said that because of the improvement of sales quality, we finally strengthened our operations, but this is not enough. In the North American market, we need to grow more and work harder.

Looking ahead, Makoto Ueda hopes that in the current fiscal year ending March 31, 2025, Nissan's global sales will increase by 7.5% to 3.7 million vehicles. Among them, North America will be the key engine for growth. Nissan will launch a series of updated products, including the redesigned Kicks, Armada, Infiniti QX80, and the next generation Murano. In addition, Nissan will also meet the growing demand of the market by increasing the production of Mexican Versa and Sentra small cars.

According to the plan, the sales volume of Nissan's cars in the European market will increase by 6.5% to 385000 in the 2024 fiscal year; The sales volume in North America will increase by 13% to 1.43 million vehicles. Nissan hopes to consolidate the position of North America as the world's largest market when sales in the Chinese market continue to decline.

It is worth mentioning that Nissan's operating income and profit in fiscal year 2023 have both increased, providing good impetus for its new medium-term plan. At the end of March this year, Uta Shing released a three-year planning roadmap called "Arc", hoping to increase Nissan's global sales by 1 million vehicles, lay out lithium iron phosphate and solid state batteries, and cut the cost of the next generation of pure electric vehicles by 30%. (Jiang Zhiwen of China Economic Network/compiler)

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(Editor in charge: Guo Yue)