Hou Wenpeng, reporter of Dazhong. com, Li Na, Zhao Chenxu, reporter of Weifang
Recently, the meeting room in Jiejiahe Village, Shanwang Town, Linqu County, Shandong Province, was very busy. Everyone gathered around and listened to the volunteers of the propaganda team explain to everyone "virtue healthy lifestyle", "virtue score system", etc. The propagandist popularized the knowledge of "virtue and credit" and "healthy life" to the masses in easy to understand language.
"This kind of propaganda mode has flexible time and very good effect. The volunteers speak very well, and we common people can understand it. It not only improves the neighborhood feelings, but also makes me have a deeper understanding of virtue and credit." said Zhao Jing, a villager of Jiejiahe Village.
Yang Maoliang, Deputy Secretary of the Party Committee of Shanwang Town, told reporters: "Grass roots propaganda is most afraid of such problems as' acclimatization 'and' unfathomable '. This kind of earthy and grounded propaganda can make people sit down, understand and remember better."
They live for the grass roots and run away from the fields. In Linqu, there are many forms of grassroots theory preaching that are grounded and diverse. In a sunny open space, dozens of ponies and benches are gathered in several circles, and villagers who come from the village head and tail sit down on the spot, which is a common preaching scene. The publicity team members can feel the audience's reaction and emotion closely, adjust the size and pace of the speech at any time. If the audience is confused, they should explain more. If the audience doesn't feel enough, they should talk more.
Face to face is the form, and caring is the purpose. This year, Linqu was awarded the "Pilot County for Virtue and Credit Construction" in Shandong Province. Taking this opportunity, it innovated the "Virtue and Credit+Publicity" model, gathered model examples such as "Linqu Good People", "Good Mothers and Daughters in Law", and "Civilized Households" to form a "Virtue and Credit Publicity Group", built "Micro Lecture Hall under the Big Sophora Tree", and "Family Building in the Greenhouse" and other propaganda positions, and used "short, flat and fast" The preaching of "character+story+interaction" replaces the preaching of "lengthy", abandons the tedious lecture in the classroom, and improves the effect of theoretical preaching in new forms such as "character+story+interaction".
"We take theoretical preaching as a powerful tool to rally strength, inspire people, and do a good job in practical matters. We focus on the needs and doubts of the masses, innovate the way of preaching, open up the path of preaching, give full play to the role of the voluntary service team of civilized practice preaching, and let virtue and credit go deep into the masses, close to the masses, and serve the masses." Deputy Minister of the Publicity Department of Linqu County Party Committee in charge of daily work Chen Hongtao, director of the County Civilization Office, said that in the next step, we will make full use of all kinds of resource advantages, and continue to make efforts in promoting talent training, resource strength integration, typical story collection and compilation, and path playing innovation, so as to gather spiritual strength and moral support for the construction of a prosperous, strong, ecological and happy Linqu.
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