Xiaoyu Talks about Intangible Cultural Heritage: Tasting Xiaoshan

"We Xiaoshan people love Sanqing tea, and we also know Sanqing tea." Ren Jingwei, successor of Zhejiang Xiaoshan Sanqing tea, told us in the program "Xiaoyu Talks about Intangible Cultural Heritage" that he smelled the fragrance, drank the pure tea, and watched the "past and present life" of the clear Sanqing tea.

"During the period of cultural and natural heritage, we fully exploited Xiaoshan's advantageous resources, sorted out and publicized representative catering intangible cultural heritage projects, and fully demonstrated the achievements of the integration of Xiaoshan's non heritage tourism." On June 13, FM104.5 Xiaoyu, the host of "Xiaoyu Talks about Intangible Cultural Heritage", the travel voice of Zhejiang Radio, said in an interview with the reporter of China News, Publication, Radio, Television and Radio Daily.

Record and show traditional food

In order to focus on the important impact of intangible cultural heritage on the healthy life of the people and publicize the positive role of intangible cultural heritage in the prevention and control of COVID-19, the Ministry of Culture and Tourism in 2020 proposed that this year's Natural and Cultural Heritage Day should focus on traditional sports, traditional medicine and catering intangible cultural heritage projects, and carry out extensive publicity and promotion.

"Since the launch of the program" Xiao Yu Talks about Intangible Cultural Heritage ", we have been paying attention to the intangible cultural heritage resources in Zhejiang Province that can fully display the regional cultural characteristics, and exploring the stories and social values of intangible cultural heritage projects and inheritors, as well as intangible cultural heritage knowledge and healthy life philosophy." Xiao Yu is the host of the program, and also acts as the program planning, responsible for editing and communication. According to the requirements of the Ministry of Culture and Tourism this year, the program takes intangible cultural heritage food as the direction and comes to Xiaoshan, Hangzhou, to find and record local traditional food.

Compared with TV programs, radio programs have certain limitations in the presentation of pictures. How to show the color, smell and taste of traditional food? Xiaoyu introduced that many simultaneous sound processing methods were adopted in the program, such as introducing Xiaoshan Sanqing tea. Audiences can hear the breeze and birdsong of the tea mountain, the rolling and rubbing of the tea, and the sound of making tea. The appeal of the sound creates a rich sense of picture and imagination. Xiaoyu said, "On the one hand, showing the color, fragrance and flavor of traditional food is an intangible cultural heritage program. In addition to focusing on the food itself, we will pay more attention to its background, history and story."

In Xiaoshan's intangible cultural heritage catering, the program selected 10 representatives: Sandi Shiwantou, Laodachang soy sauce, Sanqing tea, Xiaoshan dried radish, etc. These intangible cultural heritage catering representatives have a certain popularity in the local, provincial and even national areas.

Remember and inherit the spirit of struggle

Records are for better inheritance, inheritance of traditional craftsmanship, and more importantly, inheritance of the value connotation behind food.

Xiaoshan dried radish has a history of more than 100 years in Xiaoshan. It is known as one of the "six folk dishes" in China and an outstanding representative of Jiangnan pickle technology. Many people have eaten dried radish, but they don't know about it. Ma Guorong, the provincial representative successor of Xiaoshan dried radish production skills, told about the "past life and present life" of Xiaoshan dried radish in the program.

Why can ordinary folk dishes become household names? "It is said that Qianlong traveled in the south of the Yangtze River. Because of the weather, some people in the team vomited and diarrhea in the cold, and the local people gave the soldiers and soldiers the dried turnip soup to drink, making them energetic again, and the dried turnip became famous." Ma Guorong told the social, economic, spiritual, cultural and historical values of Xiaoshan dried turnip. He has been making dried turnips for more than 40 years, from which he has gained wealth and honor, and also realized the spirit of Xiaoshan people: "Hardworking, patience, intelligence, wisdom, this is the spirit of Xiaoshan people that we have always inherited."

"We talk about food, production technology, and more from the perspective of programs, the history and background of intangible cultural heritage, culture and spirit." Xiao Yu said that Xiaoshan dried radish reflects the wisdom of people's lives, and Laodachang soy sauce is about inheritance and persistence

Develop and innovate financial media communication

At present, the intangible cultural heritage food program about Xiaoshan has been broadcasted for 6 times. The audio is broadcasted on FM104.5 Zhejiang Radio's Voice of Tourism, and simultaneously launched on Zhejiang+, Himalaya, Liking to Listen and other network platforms. You can listen to it on demand online, with each session lasting about 5 minutes.

"Since the Tongzhi period of the Qing Dynasty, our ancestors' technology of making green plum wine has been constantly developed and optimized in the process of inheritance." Zhang Fangjun, a representative inheritor of Xiaoshan green plum wine district, said that as the fourth generation inheritor of the family, he spent a lot of time studying the nutritional value of wine in addition to studying the production technology, hoping to promote green plum wine better. "Many intangible cultural heritage skills are handed down by hand, and it is difficult to realize industrialization. I think that good intangible cultural heritage projects need market-oriented operation, so that more people can participate in, experience and accept them. The quality and popularity of products will continue to improve, so that they can be better protected and inherited."

"In addition to audio broadcasting, we have also tried to produce short videos, posters and other products to expand the spread and influence of the program through various forms, and at the same time enhance the popularity of intangible cultural heritage products." Xiaoyu introduced that the program, in the form of live experience of the host, shows the characteristics of intangible cultural heritage and its current development, transformation and value, while promoting cultural and tourism brands, Industrial development is driven by intangible cultural heritage.

Since the launch of the program "Xiaoyu Talks about Intangible Cultural Heritage", it has worked closely with the functional departments of intangible cultural heritage in Zhejiang Province. At present, it has broadcasted 100 episodes, interviewed nearly 100 inheritors of intangible cultural heritage, and derived various activities such as "talking to the leader of intangible cultural heritage", "Xiaoyu takes you to see intangible cultural heritage", "Xiaoyu Talks about Intangible Cultural Heritage" Zhejiang trip, and "Xiaoyu Talks about Intangible Cultural Heritage" into campus. Next, the program will also try to carry intangible cultural heritage live broadcast and other forms to help intangible cultural heritage products better go to the market and the public. (Reporter Huang Lin)