Hotel site selection

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2008-08-26 15:11:00   Source: China Franchise Network   4389 people participated
  • Business Scope: Hotel
  • Number of stores: 590
  • Single store investment: 10~20 ten thousand
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Hotel site selection

Nature and scale
In the study of hotel geomantic omen, its nature and scale should be drawn up. According to the results of market research and base selection, and according to the main business policies, the level of passenger reception, management level and the attractiveness of the hotel name are proposed to determine the nature, level, scale and structure of the hotel. It shall conform to the selected foundation as far as possible, and it shall be adjusted and improved in time once it is found insufficient.
Peer competition. The site selection of hotels is slightly different from that of residences in terms of requirements. The location selection of residences mainly starts from the micro environment, while the location selection of hotels mainly focuses on the macro environment.
Before building a hotel, it is necessary to understand the existing hotel facilities in the area and the operating characteristics and conditions of competitors: whether there is a plan for a new hotel, as well as the catering facilities in the area, scale characteristics, business hours, customer levels, consumption unit prices, turnover, cuisine and menu content.
Population and transportation
The site selection of hotels is slightly different from that of residences in terms of requirements. The location selection of residences mainly starts from the micro environment, while the location selection of hotels mainly focuses on the macro environment.
Before the construction of the hotel, the residents, economic population and floating population of the city should be investigated first. The number of passengers flowing in railway, aviation and other transportation, the development of transportation and the planning that may change, and the changes of transportation hubs and vehicles.
Hotel structure
The hotel structure is also determined by the market needs, operation methods and levels. In addition to the guest rooms, other public activities and catering also account for a large proportion. High level large hotels should be equipped with restaurants, shopping malls, conference halls, swimming pools, gyms, cultural entertainment and other facilities. There are also different cuisines and different scales of dining rooms within the banquet.
From the perspective of operation, the hotel consists of operating part and non operating part. When the total building area is determined, the area structure should be carefully arranged as follows: the guest room part includes single bed room, double bed room, double room, various suites, etc. The catering department includes the main restaurant, the auxiliary restaurant, the main bar, the club, the cocktail room, the coffee room, etc., and the large, medium and small banquet halls related to the banquet; Other business departments, including meeting rooms, fitness facilities, sauna, beauty, swimming pool, laundry department, business center, etc.
The non operating part includes lobby, general service desk, office, luggage room, telephone switchboard room, computer room, warehouse, locker room, infirmary, staff canteen, boiler room, parking lot, car wash, etc. The above should be designed and constructed by professionals according to the principles of wind and water science.
Hotel scale
The basic indicators of hotel scale are the building area and the number of guest rooms. On the one hand, it depends on the market forecast, but also depends on the base conditions, road conditions, and regional categories. The scale should also be determined in proportion to the rooms and other parts.
The proportion of hotels with different property levels and different business modes is different. Generally speaking, 50% of the guestroom area and 50% of other supporting areas are appropriate.
Star rating of the hotel
The star level of the hotel depends in large part on the location of Feng Shui and the analysis of tourist sources. Internationally, the tourism industry is developed. For example, France, Switzerland, Spain, Japan and other countries are mostly two star and three-star hotels, catering to the needs of international and domestic mass tourists. Even Hong Kong's two star and three-star hotels account for about 60%. Of course, the business of four-star and five-star hotels in big cities or famous tourist attractions will also be very good. Therefore, hotels need to determine their nature and level according to various factors, including urban characteristics.
Geographical requirements
The site selection of hotels is slightly different from that of residences in terms of requirements. The location selection of residences mainly starts from the micro environment, while the location selection of hotels mainly focuses on the macro environment.
Before building the hotel, first observe the geographical location, road traffic, climate and meteorology, geomagnetic orientation, environmental landscape, hydrogeology, and surface conditions of the hotel site to determine the building type. The surface should be clean and tidy. If the surface is bad, or low-lying, or smelly places are bad, they should be avoided as far as possible.  
Sections and areas
The sections and areas in the city have their own characteristics. If there is a need to provide accommodation, catering services and other facilities and venues, there will be an increase/increase in the number of hotel guests. The analysis of the current situation and development of these facilities and sites is one of the contents of the regional assessment. In addition, you should also check the scenic tours, cultural activities, religious activities, recreational activities, sports activities, etc. in the area. The scale, quantity and size of these factors are of great reference value for the construction of hotels.
City type
The site selection of hotels is slightly different from that of residences in terms of requirements. The location selection of residences mainly starts from the micro environment, while the location selection of hotels mainly focuses on the macro environment.
Before building a hotel, it is necessary to evaluate the type of city where the hotel will be built. As far as the nature of a city is concerned, a commercial city with a large number of wholesale commodity sales is an ideal place to build hotels. In tourist cities, it is also an ideal city to build hotels, but it has a certain seasonality. The demand for hotels in consumer and production cities is not as good as that in commercial and tourist cities. In addition, we should also look at the status of cities and their relationship with surrounding cities from a national or regional perspective.
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  • nine hundred and sixty-nine people Focus on hotels
  • six thousand seven hundred and fifty-eight people Consulting hotel

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