The 2024 Tourism Outlook Report released, and BDA House was selected as one of the "Top Ten Innovative Samples"

Behind the high-quality development of tourism, innovation is indispensable. A few days ago, Beijing Business Daily and Deep Blue Think Tank jointly released the 2024 Tourism Outlook Report, summarizing the innovation cases of the tourism industry in 2023, and selected 10 representative and influential samples of Zui. Baida House, a subsidiary of Deyu Group, was selected into the "Top Ten Innovative Samples of Tourism Industry in 2023", along with cultural and tourism enterprises such as Ctrip, Universal Beijing Resort, Shanghai Disney Resort, Home Inn, etc., providing high-quality supply for the industry with innovative products and services.

Baida House was launched by Deyu Group in 2022. It is the first member system to calculate member points based on "length of stay". It no longer pays attention to how much money users spend in the hotel, but how much time they spend in the hotel. It has subverted the existing industry system of "money standard" and the member playing method of "small savings and lump sum withdrawal" in the industry, and has formed differentiated competitiveness in the industry while more fitting the needs of users in the era of experience economy.

Compared with the traditional hotel membership system, Baida House has three innovations:

First, the "gold standard" of the traditional membership system has been broken, and the rights and interests of members are no longer determined by the amount of money consumers spend, which ensures the fairness of members in the value of time. The more time they spend, the higher their points and rights. To guide members to spend more time in offline experience;

The second is to protect the core rights and interests of members. Baida House innovatively put forward five core interests, including excellent member price, points never expiring, grade only rising, free refund and change, and 10 to 1 full brand universal redemption. Zui maximizes the protection of member interests;

Third, enrich the members' experience. Baida House introduces "magic weapon" to match different personalized rights and interests according to the characteristics of users, including but not limited to the ceremony of being alone outside, the ceremony of playing on the grass, the Yaqu Temple, the Tang Fengcha ceremony in the famous capital of Kaiyuan, etc., in order to strengthen the brand perception of users and cover personalized needs in a multi-dimensional way.

In November 2023, Baida House will launch a blockbuster Baida Card. On the basis of the five major rights and interests of members, namely, "excellent price zui, points never expire, grade only rises, free cancellation before 24:00 on the day of check-in, and free exchange for all brand room nights (10 for 1 for staying)", it will increase the discount benefits of members, further optimize the member experience, improve the service quality, and bring about new growth in the size of members.

According to new data from zui, the number of members of Baida House has exceeded 30 million, with a growth rate of 65%, showing a strong growth potential. Its monthly users of member apps and small programs have reached nearly 1 million, and more loyal members have accumulated 11000 hours of consumption experience in Baida House.

It is reported that there are Kaiyuan Mingdu, Kaiyuan Mingting Ruby Hotels、 Guantang, Fangcao and other diversified hotel brands have nearly 1400 contracted and managed hotels in the Asia Pacific region, more than 200000 rooms, covering the personalized consumption needs of users in different circles.