New brand, new future
Grasp the opportunity
Witness legend
The consumption upgrade has brought huge development opportunities to the hotel industry, and new brands in various subdivisions have sprung up like mushrooms. Under this opportunity, new demands and changes have also brought new challenges to major hotel brands.
Facing the challenges, creating new opportunities for brand development, and making outstanding achievements in the field of medium and high-end hotels, Meihao Hotel Group launched a new hotel brand, R Hotel, with light products and light life as the starting point, in response to the consumer psychology and needs. Based on the consideration of activating the market stock and creating value for the stock, Meihao Hotel Group adopt The existing hotel industry stock quality and scale were subdivided, brand franchising and entrusted management output were launched, and the stock hotels at different levels were finely divided, including R hotels positioned at selected chain brands. The chain brand R Hotel, based on the core area of the city, goes deep into the third and fourth tier cities to create a British style living experience for new urban youth. Once this brand new brand appeared, it was deeply favored. Won several signing projects in succession.
Brand new trend
Redefining Generation Z scene culture
The gentlemanly spirit and lifestyle in British culture are extended and sublimated in the scene of R Hotel, which is reflected by the British famous life culture, social culture, etiquette and music, opening up a unique taste life space for new urban youth.
For new urban youth, create a life experience of prosperity and taste in the city, R Hotel adheres to the core concept of "simplicity, modernity, classic fashion, and luxury", opens up the British style from a new perspective, starts thinking from the spiritual level of the British style, and creates a scene culture that conforms to the current mainstream aesthetic design from a good perspective, opening up new ideas for the development of high-end hotels.
New concept upgrading
Meet the dual demands of users and development
From the layout of mid tier hotels to the gradual opening of the international market, Meihao Hotel Group has always been firmly walking the pace of self innovation. With more than 20 years of hard work, Meihao Hotel Group has completed the in-depth layout of the national market. In 2020, Meihao Hotel Group officially launched a new product upgrade plan. Under the market background of the upgrading of national consumption, it will create an experiential British style hotel that combines "taste, touch, view and enjoyment", matching the exclusive taste of users in third and fourth tier cities, Try to present a beautiful scene space experience.
For a long time, Meihao has focused on creating good products for users, which is not only reflected in the launch of new brand series, but also in the development strategy of Meihao Hotel Group. The brand new R hotel will form a combined strategy with the existing product system of Meihao Hotel Group to form a brand development thrust, which will create a development opportunity for Meihao Hotel Group and fill a new gap in the high-end hotel market.
R Hotel
Urban young life
R Hotel aims to discover customer demand, create customer demand, expand the artistic conception of beauty, and use beautiful things to create an upward force. As a brand new brand IP of Meihao Hotel Group, R Hotel takes design as its product empowerment, and takes "trend", "design" and "personality" as its labels to create a city light life culture, provide more urban new youth with elegant and simple quality living space, and release the unique meaning and artistic beauty of British culture. With the help of rich and colorful space changes, it depicts the comfortable life attitude of "light social interaction, light experience" unique to R hotel products.
R Hotel combines British culture with current fashion trends, integrates the functions of the hotel lobby with social culture and design, and creates a diversified and multi-functional shared space; It integrates the hotel lobby, afternoon tea restaurant and theme bar; Intelligent design of scene lights to achieve scene switching.
In terms of the details of hotel design, from the perspective of space planning, we should conceive the living and use forms of travelers. The design makes full use of and enlarges the natural light of the existing building space conditions, and uses artificial light with the help of design techniques to weaken and optimize the existing space and expand the space without magnification.
Grey+yellow, noble, elegant, gorgeous... The cool grey meets the tender yellow, and the beautiful breath and style collide with the beauty of art, showing the charm of modern fashion, warm and cheerful, beautiful and dynamic. Create a new urban youth's life taste and attitude!
For the new urban youth group of Generation Z, the launch of the new brand of R Hotel of Meihao Hotel Group has realized the value exchange, mutual fusion and mutual growth between the brand and users. In the future, Meihao Hotel Group will continue to guide the consumption needs of the mainstream population and create more interesting and interesting hotel products around the concept of "light accommodation".
To meet the market trend and follow the pace of development, R Hotel brand promotion will start again and enter Yinchuan.
Activity Preview
（1）
Zhengzhou Station of R Hotel New Product Promotion Conference on September 22
Witness the new brand of Meihao Hotel Group together
R Hotel's glory!
Activity flow
Lecturer: President Qu, Chief Operating Officer
14: 00-14:30 Guests sign in
14: 30-15:00 Host delivers a speech
15: 00-15:20 Watch Meihao video
15: 20-18:00 Interpretation of franchise cooperation mode
Conference address: Zhengdong New Area Branch of Meihaolizhi Hotel
(East Tower of Chenggong Building, No. 12, Shilipu Street, Zhengdong New District, Jinshui District, Zhengzhou City, Henan Province)
（2）
Yinchuan Station of R Hotel New Product Promotion Conference on September 25
Witness the new brand of Meihao Hotel Group together
R Hotel's glory!
Activity flow
Speaker: Gong Zhaolian, Vice President of Meihao Hotel Group
14: 00-14:30 Guests sign in
14: 30-15:00 Host delivers a speech
15: 00-15:20 Watch Meihao video
15: 20-18:00 Interpretation of franchise cooperation mode
Conference address: Yinchuan Meilihao Hotel
(No. 669, North Road, Xingqing District, Yinchuan, Ningxia Hui Autonomous Region)
（3）
September 28 R Hotel New Product Promotion Conference Xi'an Station
Witness the new brand of Meihao Hotel Group together
R Hotel's glory!
Activity flow
Speaker: Gong Zhaolian, Vice President of Meihao Hotel Group
14: 00-14:30 Guests sign in
14: 30-15:00 Host delivers a speech
15: 00-15:20 Watch Meihao video
15: 20-18:00 Interpretation of franchise cooperation mode
Conference address: multi-function hall on the fifth floor of Xi'an Meilihao Hotel
(No. 79, West Street, Lianhu District, Xi'an, Shaanxi)
