Campbell Hotel's active layout brings more vitality to the hotel venture capital market

In 2023, with the continuous recovery of China's economy, the number of travelers will increase and the tourism industry will continue to recover. The hotel will become one of the strong recovery tracks. Then, how should hotel brands layout and build their own venture capital strength?

The Beijing Tianjin Hebei region is an important economic growth pole in China. Campbell Hotel is actively deployed and will continue to increase its size after its establishment in Beijing, Tianjin and Shijiazhuang.

In the opinion of Mr. Li Wei, President of Campbell Huiyu Hotel Brand BU, the "China Business Model" of Campbell Hotel can be summarized in one sentence - it is a mid end lifestyle hotel brand with a cost of 92000 yuan/room and French high floor effect. The "China Business Model" mainly includes four advantages, namely low cost, differentiation, high premium and diversified revenue.

The low cost is not only the cost of a single room of 92000 yuan/room. In some reconstruction projects, the cost of a single room of Combo Hotel can be as low as 50000 yuan/room. For an international mid tier hotel brand, such cost is very competitive in the venture capital market.

In terms of differentiation, "French style" is a prominent label of Campbell Hotel in the consumer market. From high-quality French breakfast to French characteristic memory, from space design and other hardware to catering services and other software, Campbell Hotel is always passing the brand's French lifestyle to the consumer market.

From the perspective of business data, the premium ability of Combo Hotel is also very eye-catching. During the 2023 Spring Festival, the RevPAR of Combo Hotel (Chaozhou Ancient City West Lake Store) will be up to 1314 yuan. Kangbo Hotel (Heyuan Branch, Dongguan Street, Guyun River, Yangzhou) has a single day RevPAR of up to 783 yuan, far exceeding the price of hotels of the same grade in the region.

What's more, venture capital, a Campbell hotel, not only gains a Campbell hotel, but also gains a Campbell coffee bar, which means that venture capital can obtain revenue from hotel accommodation, catering services and community activities, making the revenue more diversified.

Kangbo Hotel has won the favor of venture capitalists with its "Chinese business model", and also for Huiyu Hotel under Jinjiang Hotel (China) to occupy consumers' minds with differentiation, subvert revenue with creative business model, and meet the needs of venture capitalists with style advantages. At present, we have entered an era of pursuing "relaxation". Huiyu Hotel, as the first brand advocating the concept of "nature and heart" in the high-end field, not only has a high brand style, but also its premium ability is far higher than that of hotels of the same level in the industry. As Li Wei, president of Kangbo Huiyu Hotel brand BU, once pointed out, Huiyu Hotel provides more choices for a new generation of urban tourism customers, and also brings competitive hotel venture capital options for entrepreneurs and investors.

It is understood that since February this year, the first flagship store of Huiyu Hotel brand has received frequent reports of full room successes, which has attracted many potential venture capitalists, who have turned into high intention and even brand loyal fans.

The tourism industry continues to recover, while Kangbo Hotel and Huiyu Hotel are constantly building their own venture capital strength to bring more vitality to the hotel venture capital market.