Localization layout of Kangbo Hotel accelerates brand growth

For international hotel brands, localization is a "required course" in their domestic layout. In combination with the local consumer market, accelerating brand layout in the process of localization is the way to develop international hotel brands.

Campbell Hotel was founded in 1976, and entered in 2016 China Market, and take French style cultural IP as the core, moving in the usage style romance China At the same time, consumers continue to complete the localization process, thus paving their own solid growth path.

be based on Alcohol store In the market, Kangbo Hotel has polished the highly adaptable“ China Business model ", Li Wei, president of Campbell Huiyu Hotel brand BU, summarized it as: a mid end lifestyle hotel brand with French high floor effect.

From the perspective of consumers In terms of context, Campbell Hotel“ China The advantages of "business model" are all obvious: controllable cost, differentiated brand and diversified revenue, making Kangbo Hotel strong.

in order to Optimize the cost while improving the product quality. Kangbo Hotel is still designing products With ingenuity, it has created a French style Pleasure social community to improve the efficiency of the community.

In terms of differentiation, "French style" has always been the eye-catching label of Campbell Hotel. From high-quality French breakfast to French characteristic memory, from hardware such as space design to software such as catering services, French lifestyle is full of them, which further highlights the differentiation of Combo Hotel in the mid end hotel market.

stay In terms of revenue that people care about, Campbell Hotel has always been praised by the industry for its diversified revenue, which comes from hotel accommodation, catering services and community activities Bring new surprises. The advantages are obvious“ China Kangbo Hotel under the business model has become a model of the localization process of international brand hotels.

Huiyu Hotel, as a brand of natural healing hotel, has created a brand worthy of interpretation Alcohol Sample store space. Huiyu Hotel, with its unique positioning of "natural healing", natural aesthetic design and rich immersive experience, has opened up a healing space for tourists in the bustling city, so that tourists trapped in the noisy city can meet nature and happiness.

Today, busyness has become the norm, Huiyu Hotel highlights a kind of slow life aesthetics, to create a new life experience of "living in a good place to recuperate the body and mind", to melt the border of urban living, let the sense of healing return, and let the brand concept release energy in reality.