On November 10, 2023, Kangbo&Huiyu Brand Salon was successfully held in Shijiazhuang. This salon will gather the strategic development and brand layout of Campbell Hotel and Huiyu Hotel in North China. Many famous brands and hotel venture capitalists will come together to talk about the venture capital value and development advantages of the two brands. Kangbo Hotel and Huiyu Hotel have won wide attention and high praise from on-site venture capitalists for their outstanding brand charm and excellent venture capital value. The brand signed contracts with several venture capitalists on the spot and added many new projects, which also released an important signal that the brand layout is deeply rooted in North China.
High quality customer experience enables sustainable venture capital value of Kangbo Hotel
Founded in 1976, Kangbo Hotel has nearly 800 hotels worldwide, and is one of the international brands of Jinjiang Hotel (China). The profound brand heritage and pure French gene endow Kangbo Hotel with a French romantic style of "a happy place for happy moments". Combo Hotel is committed to integrating the pure French lifestyle with Chinese local cultural characteristics to create a high-quality, luxurious French parking space that meets the needs of Chinese people.
As an international mid tier brand with a long history and early development under Jinjiang Hotel (China), Campbell Hotel, with its striking artistic design, unique romantic gene and strong affinity and sociability, integrates the city with nature, life and office, private and social, and highlights the elegance and modernity of French life in every detail and scene of the hotel, It explains the French way of hospitality.
Kangbo Hotel strives to create high-quality customer experience in many aspects to enhance the brand value. For example, French greetings when entering the store establish the initial impression of French service tonality; Children care service and comfort package service meet the diversified needs of guests of different ages, and highlight the attentive and meticulous side of French service of Campbell Hotel; Simple and high-quality French catering is the main feature of Combo, so that passengers on the way can eat every meal well.
Based on the new experience and life pursuit of contemporary living, Combo launched the French Studio guest room, which is a multi-functional complex space for business, travel and leisure life. Studio guest rooms first meet the basic needs of guests for bed products, sound insulation and cleanliness; On this basis, the design inspiration of functional suites, coupled with the ergonomic spatial layout, for customers, the division of sleeping area, leisure area and work area, the optimized open cloakroom and other facilities, and the unique accommodation experience bring home like feeling. Comfortable and exquisite studio rooms connect the history and contemporary of Combo with an artistic sense. At the same time, the space partition layout in line with the high floor effect has won praise from consumers and venture capitalists. By creating high-quality services and products for customers, Combo Hotel effectively enables the brand's sustainable venture capital value from the customer experience, which is also the core competitiveness of the rapid development of Combo brand.
Creative customer experience accelerates the promotion of Huiyu brand venture capital charm
As a natural hotel brand advocating physical and mental healing under Jinjiang Hotel (China), Huiyu Hotel has always taken "natural healing" as the essence of brand experience, based on the four brand experience pillars of "soothing the body, germinating vitality, touching the soul, and feeling happiness", integrating urban natural aesthetics, to create a natural new experience of physical and mental healing and living.
Huiyu Hotel is very creative in the creative creation of customer experience, which is different from the single accommodation function of traditional hotels. Based on the concept of "lifestyle+community space", Huiyu Hotel extends its service audience from business people to community residents. By providing flower retail, afternoon tea, proposal planning, salon activities and other happy lifestyle services, it can meet more diversified experience needs.
Huiyu Hotel combines market demand and product advantages to provide non room revenue outlets such as tea, business packages, flower arrangement, happiness customization activities in the lobby without increasing excessive input costs, so as to achieve diversification of revenue modes. At the same time, strategic alliance with leading brands in various consumption fields can not only reduce the open source cost of entrepreneurship, but also reach more user groups, enhance non real estate revenue, and establish "intimate" business in the neighborhood. By creating differentiated experience consumption, we can enhance customer stickiness and customer group transformation, break the pattern of homogeneous competition, provide customers with creative living experience, and accelerate the improvement of the brand's commercial value and venture capital charm, further expanding the market influence.
This time, the successful holding of Kangbo Hotel and Huiyu Hotel Shijiazhuang Brand Salon will not only inject new vitality into the development of Shijiazhuang hotel industry, but also bring new impetus to the high-quality development of cultural and tourism industry in North China. In the future, Kangbo Hotel and Huiyu Hotel will base on Shijiazhuang, radiate Beijing Tianjin Hebei, further layout and deeply cultivate the hotel market in North China, and empower and increase the economic development of culture and tourism in Shijiazhuang and surrounding areas.
