Qilu Collection · Talking about the Future
Shandong is the place where the Yellow River flows into the sea. The endless flow of the Yellow River has bred a rich Qilu culture here. It is one of the birthplaces of the ancient civilization of the Chinese nation. It pushed the history of Shandong to four or five hundred thousand years ago, and the Beixin culture in the early and middle Neolithic period is about 8000 years ago. The world-famous Dawenkou culture and Longshan culture at the end of the primitive society were first discovered in Shandong. Qilu's long history, rich ideology and cultural customs have created regional cultures with different regions and cultural characteristics.
On October 28, the partner exchange meeting of Jinjiang Hotel (China) "Qilu Collection · Talking about the Future" was held in Jinan. Together with hotel industry professionals, business travelers and brand representatives, we gathered together to focus on the hotel market in East China, discuss the new trend of hotel joining and the new value of hotel market development, bringing a grand visual feast for hotel partners.
As the core brand matrix of Jinjiang Hotel (China), the brand of Jinjiang Metropolitan Hotel is included in the core of development. It is an exploratory brand of culture and tourism. Adhering to the original intention of Shanghai style culture, it shows the artistic beauty of inspiration by grasping local culture and western culture.
Jinjiang Metropolitan Hotel pays attention to every detail and creates a "surprise, innovation and comfort" inspired stay experience for guests, which is a permanent road for the development of Jinjiang Metropolitan Hotel. Through this face-to-face exchange meeting, Jinjiang Metropolitan Hotel was recognized and favored by many partners.
Three Moments
Create unique market competitiveness
The customer experience of Jinjiang Metropolitan Hotel brand is based on three moments of interaction: classic moment, comfortable moment and local moment, which vary from hotel to hotel, so that guests have different expectations for the journey.
Classic moment: public space gives more freedom, integrates the Shanghai style culture of the 1920s and 1930s, takes Art Deco decorative art style as inspiration, and brings diversified integration experience into local elements, so that passengers can contact local culture in a comfortable environment.
Local moment: Decorate according to the theme and style, and integrate the local style and cultural atmosphere. In terms of food, Jinjiang Metropolitan Hotel shows a special mix and match style, providing customers with food tastes common all over the world.
Comfort Moment: In each room, guests can enjoy the characteristics of a high standard hotel, comfortable mattresses, high yarn count sheets, herbal skin care toiletries, smart guest control, etc., to provide passengers with high-quality services.
The classic rooms with inspiration, elegant and considerate personalized services, shared space with mixed culture, delicious food with all kinds of rivers, and staff with brand awareness hope to give guests high-quality and diversified experience no matter which Jinjiang Capital Hotel is in, which is the uniqueness of Jinjiang Capital Hotel brand.
Six values
Empowering partners
At the meeting, Zhou Xuan, Marketing Director of Jinjiang Metropolitan Hotel, led all partners to "explore" diversified and multi-functional cultural and tourism experiences through multi-dimensional explanation of the hotel design concept.
The brand of Jinjiang Capital Hotel conveys a distinctive and elegant lifestyle. It displays Chinese traditional culture with Chinese traditional materials and crafts, bold and avant-garde colors and patterns, and expresses European decorative arts. All details show the brand image of Jinjiang Capital Hotel to the public.
In the brand overview, Zhou Xuan, Marketing Director of Jinjiang Metropolitan Hotel, explained and introduced the brand advantages of the Group to the guests based on the interpretation and analysis of the six values of Jinjiang Metropolitan Hotel: elegance, elaboration, creativity, surprise, innovation, and comfort.
Jinjiang City Hotel
Recognized by the industry
As a hotel brand with its 10th anniversary, Jinjiang Metropolitan Hotel has developed rapidly in recent years. Up to now, there are nearly 400 hotels in Jinjiang Metropolitan Hotel brand opening and preparation, entering 32 provinces and covering more than 140 cities in China, showing a strong market attraction.
At the 22nd China Golden Horse Award Ceremony, Jinjiang City Wine won another industry award and was awarded the "22nd China Golden Horse Award".
The Golden Horse Award has been well known in the Asia Pacific region and even around the world. It has a wide reputation and reputation, and can be called one of the "Oscar" awards ceremonies in the big cultural tourism industry. The award-winning enterprises are also recognized as a monument in the industry.
Co development and growth with cities
Adhering to the principle of "one store, one design", Jinjiang Metropolitan Hotel undertakes multi-dimensional core projects, interprets the western ART DECO decorative art style into the oriental culture, integrates local cultural elements, builds a bridge between Chinese and western cultures, and interprets the artistic beauty of inspiration when local culture collides with western culture.
With this design and operation strength, Jinjiang Metropolitan Hotel actively cooperates with city enterprises to build city business cards. For hotel brands, following the urban development, urban benchmarking projects can better show brand strength, enhance influence and reputation.
In addition, Jinjiang Metropolitan Hotel has also developed the grain bar, the palace style afternoon tea of the cultural catering [the palace wants to drink tea] series, and the light food • milk tea brand [the palace wants to drink tea] tea drinks and light food brand. Among them, the "Grains Bar" is a major feature of Jinjiang Metropolitan Hotel, which brings tourists different experiences on taste buds and also conveys a healthy and fashionable lifestyle through local cereals.
Based on this, Jinjiang Metropolitan Hotel is also accelerating to increase its layout in new tier one and tier two cities, filling the gap in the hotel market, and obtaining better revenue feedback for partners. For the city, the introduction of local hotel brands will help promote regional economy while promoting urban construction.
Full dimensional empowerment
Create a win-win situation
"As an entrepreneur in the hotel industry, depending on a strong partner, choosing a good hotel brand, and operating and managing it by a professional team, entrepreneurship will be more profound," said the partner of Jinjiang Metropolitan Hotel.
Hotel operation is a complex and meticulous work, and entrepreneurs pay more attention to the hard standards and "soft power" of the franchise brands. Relying on the strong background of finance, procurement, membership, technology and other aspects, Jinjiang Metropolitan Hotel has formed the brand advantage of emphasizing quality and high premium.
The operation system of Jinjiang Metropolitan Hotel is committed to providing necessary tools for the hotel. Relying on the advantages of Jinjiang International Group's "one center and three platforms" (global innovation center GIC, global hotel Internet platform We Hotel, global procurement platform GPP, global financial sharing service platform FSSC), it fully integrates resource matching, management optimization, business collaboration, etc, It is committed to creating a unique brand experience for global tourists. In June 2022, Jinjiang International Group will launch the "Global Hotel Trading Service Platform" to form an industrial ecological closed-loop and provide strong support for serving partners in all aspects in the full life cycle of the franchise.
At the same time, Jinjiang Metropolitan Hotel has strengthened its national layout, with a sharp increase in the number of contracted hotels, and several projects will be opened one after another, which is well recognized by the partners.
In the future, Jinjiang Capital Hotel will continue to strengthen the national market layout, and look forward to more people of insight choosing Jinjiang Capital to create a win-win situation!
Brand Introduction of Jinjiang City Hotel
Jinjiang Hotel (China) is an important layout of Jinjiang International Group's global brand strategy of "deep cultivation in domestic, global layout and transnational operation". Its hotel brand covers multiple markets and is committed to providing consumers with high-quality and diversified travel experience. Jinjiang Metropolitan Hotel is an international four-star cultural and tourism exploration hotel brand under Jinjiang Hotel (China), which originated in Shanghai in the 1930s. The target customer source is the global middle-class leisure and business travelers. With the management of the brand internationalization team, the global tourists can enjoy a unique way of entertainment in cultural tourism. At present, nearly 400 hotels have been opened and planned to be built, covering more than 140 cities in China. In the next 3-5 years, Jinjiang Metropolitan Hotel brand will set up 60 hotels along the "Belt and Road" countries, and will reach 1000 hotels worldwide, committed to building a cultural and creative hotel brand with international influence. Jinjiang Metropolitan Hotel lights up the vision.
