On October 28, Jinjiang Hotel (China) "Qilu Gathering for the Future" Partner Exchange Conference was held in Jinan. Partners in East China, industry professionals, business travelers, and brand representatives gathered together to focus on the new value of hotel market participation, discuss new opportunities in the hotel industry in the new era, and explore high-quality hotel development layout strategies in multiple dimensions.
Park Plaza
Jinjiang Hotel (China) implements brand matrix management, complements the advantages of its brands, and promotes the development goal of optimizing resource allocation and promoting in-depth integration. As a representative of quality hotels in the matrix, Park Plaza is committed to breaking the ceiling of business hotels, building pure business to the best, providing differentiated experience for modern elites, and empowering partners to bring high premium and diversified stable revenue. Through face-to-face communication and consultation, Park Plaza has been recognized and favored by many partners.
Six advantages——
Create upgraded business experience and empower partners
Why did Park Plaza win the popularity of partners at the exchange meeting? Six advantages show its strong brand strength!
Genetic advantage
Park Plaza is a business hotel under the European luxury hotel group Radisson. After the acquisition of the Radisson Hotel Group by Jinjiang International Group, the Park Plaza brand has been able to rely on the advantages of the two groups to enter the Chinese market, and while retaining its original characteristics, it has also carried out transformation and upgrading of the Chinese market to meet the business needs of the target customers.
Product advantages
Focusing on differentiated business experience, Park Plaza is committed to creating a contemporary space for modern elites that perfectly combines pure hotel services with local hotspots. The business space has flexible functions and can be divided freely. The conference network and equipment requirements are complete, providing modern business travelers with a relaxed, pleasant, efficient and convenient business space.
At the same time, Park Plaza uses British yuppie and contemporary style to interpret the art space Space, and integrates contemporary art elements with clocking attribute into the brand design. There is no lack of romantic, elite and pyrotechnic contemporary aesthetic art space for intelligent business.
Operational advantages
The mature brand standards and quality management system of Radisson have brought high-quality services. Relying on the membership platform of Jinjiang Hotel with more than 180 million users, it has achieved customer support, diversified operations, increased non room revenue and increased brand premium.
Park Plaza Hotel operates efficiently and controls the cost of a single room within 210000 yuan, which has significant cost advantages over the traditional four-star or quality hotels with a cost of 300000 to 500000 yuan.
The first reason is to obtain high bargaining power relying on the GPP global procurement platform of Jinjiang Group. The second is the Park Plaza's concept of "attaching importance to decoration rather than decoration", which reduces the cost of hard decoration, selects alternative materials or brands for decoration, reduces the cost but does not reduce the experience, closely follows the consumer experience, brings high beauty and high-quality products, and gains atmosphere premium.
With the globalization strategy of Jinjiang Group, a century old state-owned enterprise, vigorously promoted, Park Plaza Hotel, as an important part of its brand matrix, has the advantage of platform empowerment. Park Plaza Hotel attaches great importance to partner experience and provides full support for franchisees, including project design, fully commissioned management of operation team, commercial marketing of cooperative projects, etc.
Park Plaza Hotel is deeply rooted in the hotel market, with strong strength and financial advantages of efficient investment, fast revenue and strong growth. At the same time, relying on the advantages of quality hotels in maintaining the value of assets and fast real estate de transformation, we can achieve high-quality development by relying on the platform of Jinjiang Hotel (China). When entrepreneurs choose Park Plaza, they can not only join hotels, but also show their taste and leave their own city mark.
(Slide left to see more Park Plaza hotels)
"Closed loop" franchise support——
Simple operation when joining Park Plaza
Why can entrepreneurs be steadfast in choosing Park Plaza? "Closed loop" franchise support gives entrepreneurs a good experience!
The hotel industry is a part of the real economy. The construction and operation of hotels have their own methodology. To operate a hotel well, it is necessary to have a deep insight into the market demand, grasp the target customer group, accurately obtain the customer flow, develop accurate brand marketing strategies, improve the management process of hotel team members. At the exchange meeting, entrepreneurs also expressed their doubts about this.
As a hotel brand of Jinjiang Hotel (China), Park Plaza Hotel also provides one-stop aggregation service for hotel franchisees and provides all-round empowerment for the whole life cycle of franchised hotels. At the meeting, the relevant persons in charge of preparation, construction and operation answered a series of questions concerned by entrepreneurs on the spot, and explained in detail the whole process of preparation, construction and opening of the franchise hotel project, project quality acceptance project, design management process, standard material purchase process, passenger channel expansion process and other details.
Park Plaza Hotel will rely on the advantages of Jinjiang International Group's "one center and three platforms" (global innovation center GIC, global hotel Internet platform We Hotel, global procurement platform GPP, global financial sharing service platform FSSC) to fully integrate resource matching, management optimization, business collaboration, and achieve high-quality development, Cooperate with their differentiated brand positioning and high premium diversification advantages to enable entrepreneurs to start businesses easily.
Award winning, nationwide layout——
Park Plaza is recognized by the industry and partners
Park Plaza Hotel adheres to the design concept of "one hotel, one design", combines 70% of the original design style of the hotel with 30% of local culture and art, and meets the modern accommodation needs of different regional cultures, which is recognized by the industry. In recent years, it has won "2022 Influential International Brand" and "2022 Japan IDPA Design Award".
At the same time, Park Plaza Hotel has made a strong attack, focusing on East China and South China, completing the national layout around the Yangtze River Delta and the Pearl River Delta, and the number of contracted hotels has increased dramatically. From the end of 2022 to 2023, Park Plaza Hotel Shenzhen, Park Plaza Hotel Hefei, Park Plaza Hotel Wenzhou and other projects will open one after another, which is well recognized by partners.
In the future, Park Plaza will continue to expand the Chinese market, and is expected to sign about 100-120 hotels in China. With the increase of people's disposable money, the expansion of hotel consumers, the transformation of hotel market consumption demand, and the good momentum of hotel development, we also expect more people of insight to choose Park Plaza, focus on the future development of the track, and achieve win-win development!
