Planning for the 5th Anniversary Celebration of Early Childhood Education in Yuebao Garden

Early childhood education in Yuebaoyuan, USA

Rompn 'Roll is a global early education brand from the United States. It has three major curriculum systems that have won many awards in the United States, and Buddy Bear Children's Situational English. More than 1000 founding courses were created by the R&D team led by Michael K. Meyerhoff, Ph.D. of Harvard Early Education. It was strongly recommended by American media ABC. Yuebao Garden follows the orthodox American education concept, and pays attention to the cultivation of creativity and personality while fully developing the baby's potential.

At present, Yuebaoyuan has nearly 100 direct marketing and franchise centers.

1、 There are about 300 people in each activity, and Yuebao Park's national member resources are shared

The consumer group of Yuebaoyuan is children aged 0-8 years old. At present, there are nearly 100 centers in China with more than 100000 members.

The partners of this activity have the opportunity to promote their brands or commodities to all members of Yuebao Park. Yuebaoyuan will publicize the partners and sponsored products of this event on the Internet, WeChat and Weibo.

In offline activities, partners can choose Yuebaoyuan Center in the corresponding city to cooperate according to the strategy. In offline activities, we will give partners corresponding opportunities to show.

The fifth anniversary of Yuebao Garden, the form of national linkage activities:

All direct sales centers and participating franchise centers of Yuebao Park will participate in this activity

The specific form of the activity is mainly stage performance+activity game experience area

The picture shows the 2014 Yuebao Garden Anniversary Celebration

Thematic performances are carried out around the theme of Yuebao Park, and the main partners can embed brand content into the program link (need to talk about evaluation in detail)

An activity area is set up around the main stage or inside the center, which is sponsored or co organized by the partner.

Family recruitment is jointly implemented by the partners of each center and the headquarters.

The event gifts are mainly to attract investment from each center, supplemented by the headquarters partners.

2014 Yuebao Garden Anniversary Celebration Site

2、 Cross industry cooperation+institutional alliance to achieve a win-win model for mother and baby brands

At present, the main partner of the anniversary celebration is Sina Nurtures, and the New Media Center of Xinhua News Agency is also under negotiation.

We welcome the cooperation and support institutions in different industries in the field of mothers and babies to negotiate with us to create a qualified brand ecosystem for mothers and babies, so that everyone can take this activity or in subsequent cooperation for mutual benefit and win-win results.

3、 Activity time:

From September 2015, it will take one month. Each participating center can arrange time according to its own actual situation. For example, it can do it together with the opening or store celebration ceremony to better integrate and utilize the resources of the headquarters and ensure the scale of activities.

4、 Venue:

Starting from Beijing, it radiates all the participating centers of Yuebao Park.

5、 Content partners support the achievement of goals:

Insert partner project content in the game area or performance link, and promote partner brand to members and on-site guests from online warm-up to offline activities.

The event background board displays the partner logo, and the partner promotional materials are placed inside the center or at the event site

Brands and commodities of cooperative institutions are orally broadcast by the host in the performance link

Others can be discussed in detail

6、 Sponsors achieve goals

The logos of the assisted units are displayed on the backboard of the activity, and the host will orally broadcast the brand name during the performance.

The sponsor of the performance link award will be orally broadcast the brand name and slogan by the host during the award

The sponsor of the grand prize can place pop and other promotional materials in the center, and put a propaganda platform around the main stage of the performance. The propaganda platform must not have audio and video playback that interfere with the performance. (If the event cooperation mall prohibits merchants from entering, Yuebao Park will display in the center for compensation)

Each game prize sponsor can place or post brand or commodity posters in the game area

Each sponsor can distribute promotional printed materials or small gifts to the guests together with the Yuebao Garden Sign in Ceremony

Products sponsored by the sponsor of the grand prize are displayed on its own publicity platform for the anniversary of Yuebaoyuan (on Yuebaoyuan's website, WeChat, official microblog and activity recruitment posters)