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Milk powder circle set off a football storm, and Ely King led the crown to play

2022-11-22 16:28:05 Source: Food News Collection

The quadrennial world class football match was launched, and the carnival of fans was also kicked off. The Argentine national football team, which fans have been waiting for a long time, ushered in the first game. Today's Argentina is low-key, pragmatic and cohesive. After replacing Brazil as the king of South America last year, they are ready to win the final victory. At the same time, Argentina has recently become a member of the "Erie Dream Team" with "super strength".


(Data pictures are for reference only)

This year, top national football teams such as Spain, Portugal and Germany joined the "Erie Dream Team", as well as football superstars such as Neymar and Ronaldo. All of them have the super strength that makes the field change. It can be predicted that this "Dream Team" will shine brightly in this competition.

Erie Dream Team: Super strength for love

"Super strength ”Cross circle with "Super Formula" resonance

Argentina's national football team with quick attack, Portugal's national football team with balanced attack and defense, Spain's national football team with gorgeous playing style, and Germany's national football team with iron will, these top national football teams have repeatedly achieved good results in various football festivals, and are worthy of being "super giants". Cristiano Ronaldo, the king of adversity with perseverance and self-discipline, and Neymar, who led the "Samba Army" back to the top of the world football world with his outstanding personal ability and team leadership ability, is also the representative of "super strength" on the football field.

Yili Jinlinguan, Yili's infant formula brand, represents the "super strength" of the milk powder circle. As a pioneer in the research of mother and infant nutrition in China, Yili started the research of breast milk as early as 2003, established the first "breast milk composition research database" of Chinese enterprises, accumulated millions of breast milk research data, and won five core formula patents [1] and 14 overseas patent authorization certifications [2] in 20 years.

Based on Yili's 20-year breast milk research achievements, Jinlinguan is not only one of the first batch of milk powder brands that has successfully passed the "new national standard", but also has completed the formula upgrade of many of its products this year, becoming one of the most registered milk powder brands in China with the "new national standard". Its flagship single product, Jinlinguan "New National Standard" Zhenhu, has added super [3] third-generation OPO [4] that simulates the fat structure of human milk on the basis of the "New National Standard", and the OPO content has further increased, reaching 6.4g/100g in the third stage, and the Sn-2 palmitic acid content in OPO exceeds 70%. Professor Zhang Yumei of Peking University also found in clinical research that the multi-dimensional effects of feeding Jinlingguan milk powder group with high Sn-2 palmitic acid content on nutrition absorption, intestinal comfort, immune regulation and cognitive development are similar to those of breast feeding. At the same time, Jinlinguan has also innovated and created a six dimensional [5] easier absorption system, realized the systematic simulation of the nutritional structure of breast milk in terms of protein, fat, nucleotide and phospholipid, and created a "super formula" that is more suitable for the milk source from three dimensions of "super [3] absorption", "super [3] protection" and "super [3] cognition", bringing more professional nutrition protection to babies.

Joint strength explanation Gold collar milk powder "Green Wind"

Yili Jinlingguan recently invited Huang Jianxiang, a famous football commentator, as the "Jinlingguan Super Recommender" to watch football with Baoma's nanny. Huang Jianxiang, who has spoken football for 27 years, was once rated as "the first commentator" and is one of the most powerful football commentators in China. Not long ago, in the video of "Jinlingguan Mengbao Super Cup" jointly released by Jinlingguan and Huang Jianxiang, Huang Jianxiang's unique hot blooded commentary was used to interpret the super performance of Jinlingguan babies on the green field, which ignited the cuteness contrast and attracted numerous fans. Jinlingguan took the opportunity to successfully get through the "milk powder circle" and the "football circle", and was involved in a large number of Baoma dads. In addition, Jinlinguan also released a series of materials, such as "Long Start Picture" and "Top of the Match", to make parents enjoy watching the ball with the fun interpretation of football "exploding" and "cold knowledge".

Huang Jianxiang, Gold Collar Crown Super Recommender

The purpose of this cross circle collaboration is not only to lead Baoma's dads to watch the ball, but also to remind Baoma's dads to pay attention to their babies' sports, nutrition and development. On November 18, at the 2022 China Dairy Science and Technology and High Quality Development Forum - Early Life Nutrition and Health and the Fourth Breast Milk Research Summit Forum, sponsored by the China Food Science and Technology Society and supported by Yili Maternal and Infant Nutrition Research Institute, several academicians and experts in the field of food and dairy products jointly discussed the scientific and technological innovation and high-quality development of China's dairy industry, And the latest progress of sports nutrition in early life, which is concerned by science, technology and industry. Professor Zhang Yumei of Peking University shared the Report on Early Life Nutrition and Behavior and Motor Development of Chinese Infants and Children, and pointed out that physical activity of infants and children under 3 years old is conducive to physical development, is also helpful for infants and children to maintain healthy weight, promote cognitive development and social adaptation, is also conducive to long-term health of children, and reduces the risk of cardiovascular diseases and other diseases in adulthood. Professor Zhang Yumei also pointed out that it is necessary to carry out extensive science popularization education and dissemination of reasonable nutrition and sports for infants and children, and correct wrong parenting concepts. At the same time, exercise and nutrition complement each other. Good nutrition is the basis of infant sports and behavior development. Therefore, reasonable nutrition and exercise in early life are beneficial to the long-term health of the baby.

As the quality leader in the infant powder mixing industry, Elgin Lingguan will continue to deepen the research on mother and infant nutrition, and continue to promote the industrial transformation of scientific research achievements, so as to provide professional nutrition support for the baby's sports development with strong scientific research strength, and protect the long-term health of Chinese babies.

[1] 5 Chinese invention patents, patent number: ZL201680013841.3, patent number: ZL201510241739.7, patent number: ZL20081041156.3, patent number: ZL20151030087.2, patent number: ZL20151030087.2, patent number: ZL2015102090842. X

[2] European (10 countries) invention patent, patent number: EP3266310; Australian invention patent, patent number: AU2016228670; New Zealand invention patent, patent number: NZ735399; Indonesian invention patent, patent number: IDP000069361; Malaysian invention patent, patent number: MY186145

[3] Compare the formula of other products of Jinlinguan. "Super" in the context refers to other product formulas of Jinlinguan

[4] Compared with the products before upgrading, the amount of OPO added in the Jinlingguan precious protection products is higher, and the proportion of SN-2 palmitic acid content in OPO is higher

[5] Six dimensional refers to the six nutrients contained in the Jinlingguan precious care product

key word: Invention patent Football commentary Peking University

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