At the beginning of 2022, "economic differentiation", "trade friction", "conflict between Ukraine and Russia" and other situations followed one after another coating As for the industry, it is facing many difficulties such as "rising raw materials", "logistics problems", "import and export trade", which is a new challenge that all enterprises in the paint industry must face.
However, everything should pay attention to both sides. On the other hand, this is also a rare opportunity for the paint industry to stand on the "innovation" stage. It is no exaggeration to say that 2022 is destined to be the year of "new challenges", "innovative blue paint" and "new business" in the paint industry.
Considering various internal and external factors, the paint industry can no longer use the "old formula" to deal with the new market. In the face of such market changes, it is necessary to open the road of innovation to find new survival and move towards poetic and green habitat based on environmental protection policies. What kind of new ecological blueprint will the paint industry draw together. Against this background, on the afternoon of May 27, Sina Home Furnishing And Chinese architectural decoration renovation The online salon of the industry forum jointly held by the Architectural Coatings Branch of the Materials Association was a complete success. With the theme of "innovating blue paint to build a poetic residence", and centering on the three major topics of "new adjustment", "innovating blue paint", and "refreshing business type", this paper discusses the "three new" way to break the situation in the building paint industry, and shares the "new business type" of the industry in the future.
Xu Youwei | One generation has one generation's mission
In recent years, with the global new crown epidemic raging and repeatedly sweeping, trade frictions intensifying, and the global economic differentiation, coating enterprises are facing unprecedented challenges under the new situation.
In the current complex market environment, Xu Youwei, vice president of Carpoly Group, said: "25 years of working in the paint industry have witnessed the changes of the industry and also experienced great waves. From the past years, the whole industry has been developing all the way, but in recent years it has clearly felt that external factors have a profound impact on the industry. The progress of human society is always accompanied by major crises." He believes that every generation has its own mission, and now it is the real test of the industry. In this special period, enterprises should first learn to "subtract" from unnecessary investment and anticipated threats; Second, we should learn to do "multiple choice questions" and make prudent and stable choices. With a calm attitude, we can make positive changes. As long as we stay here, we are not afraid of no firewood. Look for opportunities in many new challenges, and meet with the bright future of the paint industry when the fog is lifted.
Fang Xin | Unusual situation, organic in danger
The shortage of raw materials caused by regional conflicts and other elements is a great crisis and an opportunity to face new challenges. As the pain point of the whole market, the future survival and development direction is the key point concerned by many enterprises.
Fang Xin, general manager of China Resources Paint Group, believes that under extraordinary circumstances, there will be new development opportunities if there is an organic environment in danger. Although the paint industry is now affected by external factors, the overall situation in China is going up due to the policies and measures of the national strategic situation and the focus on economic construction. I believe that the economic situation will gradually improve in the future. The pain points of the industry are to be dealt with together. For the paint industry, the price rise of raw materials is at a loss for the time being, and they are also trying to deal with it. But Fang Xin said that the market will solve the problems of the market. Now the national real estate policy is gradually relaxed. As an enterprise conforms to the national policy and the market, this is a proper strategic development direction.
Qu Hong | Committed to promoting more functional and scientific products
Looking at the overall situation of the industry, many enterprises are indeed troubled by new challenges, but the rise of innovative coatings is a new breakthrough in the industry.
Qu Hong, the marketing director of PPG architectural coatings, said that after the epidemic started, many problems were encountered, such as shortage of raw materials, rising prices, uncertainty of the economic situation, and so on. However, as a multinational company, PPG is still optimistic about the Chinese market, and even shouted the slogan "In China for China!". In terms of the world, China is the world's largest paint market. Art coatings are a major trend in the future. In addition, Qu Hong said that he would be committed to promoting more functional and scientific products into the market.
Yang Li | Innovation and sustainable development are essential
The "three new" way to break the situation is a common dilemma for the entire paint industry. But the core of the enterprise should unswervingly continue to do so.
Aksuno Bell Yang Li, the national sales manager of the new retail channel of decorative paint, believes that the core concept cannot be lost. For product innovation changes in the industry, such as the emergence of art paint products, an enterprise cannot obtain core competitiveness through a single product, but more is the consideration of comprehensive capabilities. Yang Li said that in the face of the epidemic, we still adhere to "innovation and sustainable development" as the corporate essence, link up upstream and downstream partners, strive to give customers a perfect experience from products, technologies and services, and always adhere to the people-oriented approach to better meet customer needs.
Gu Meng | Seeking speed while maintaining stability can achieve high-quality development
The COVID-19 epidemic is still continuing, and the global supply chain is still unstable, so it is difficult to recover the market economy. In the face of the uncertainty of the situation in Russia and Ukraine, the rise in the price of raw materials has become the biggest concern of the paint industry. The rise in costs and the decline in profits are unforeseen problems for the industry.
skshu Gu Meng, Brand Director of Key Customer Center of Paint Co., Ltd., said that this does not mean that the market demand of the paint industry is decreasing, but that it has changed its "form". For example, the concept of environmental protection and green buildings were mentioned in the family coatings in the past, but now the industrial construction market will also be a trend. At this stage, we should seek opportunities in the crisis and be confident to prepare for future risks. Only by seeking speed while maintaining stability can high-quality development be achieved.
Peng Jun | Practice Basic Skills
With the increasingly stringent environmental protection policies and the increasing awareness of national environmental protection, the market demand for environmentally friendly and energy-saving coatings is growing. The coating industry has begun to shift towards environment-friendly and multi-functional products such as water-based, radiation curing coatings, art coatings, etc., with the trend of replacing old and new production capacity.
Peng Jun, the general manager of marketing of Conti, the Netherlands, believes that as a category in the subdivided field, the market demand for art coatings will become larger and larger in the future. With the involvement of many big brands, it will bring more new opportunities. At this stage, you can calm down and think about what the real needs of customers are. It is a good time to shape the team, cultivate internal skills, and refine product quality, and Koti will make full preparations.
Cao Yi | Coexistence of pressure and power, opportunity and opportunity
With the change of the times of social development, the paint industry is also experiencing rapid changes in the undercurrent surge due to market fluctuations. Repeated global epidemics and economic and trade frictions may become a norm in the future, and at the same time, market formats will be reshuffled.
Cao Yi, Marketing Director of Classic Paint Business Department, said that only the fittest can survive the changes in the market. At present, the paint market should focus on the three core competitiveness, the core competitiveness of products, and the quality of products with highlights; The core competitiveness of talents should cultivate talents who can play an independent role; The core competitiveness of the channel, the improvement of planning, strategy and promotion means, and the focus on subdividing areas. At this stage, pressure and power coexist, opportunities and opportunities coexist. Horses should not only run fast but also run steadily.
Zhu Houju | Facing different opportunities and challenges at different stages
Different stages face different opportunities and challenges. At this stage, for the coating industry, three aspects of preparation need to be done. First, sufficient market research; Second, clear interpretation of national policies; Third, two-way research on internal and external environment. Only by doing a good job of internal skills can we cope with future storms. Zhu Houju, secretary-general of Architectural Coatings Branch of China Building Decoration Materials Association, said that he very much agreed with Xu Youwei, vice president of Carpoli Group. The current situation is that all enterprises face the "sticking point" of the industry. For the global epidemic and economic differentiation, this is the sticking point of the industry products. Whoever solves the sticking point will remove the pain point of the industry. Now is a good time to do a good job in internal skills. Only by doing a good job in multiple-choice questions can we better meet future challenges.
Wang Jing
Wang Jing, the national editor in chief of Sina Home, believes that the paint industry is still in danger despite the rigorous situation. A temporary stay does not mean a long-term, and enterprises should also follow the trend. After doing well and being stable, they can continue to move forward in the big waves after the industry reshuffle.
Focusing on the new trends of the industry and the new pain points of the enterprise, this issue brings together senior industry leaders to discuss the future development blueprint of the paint industry. (Writer/Wind Chime)
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