The main content of this program:
1. Say goodbye to extensive growth, customized home furnishing giant sub brands compete for market segments
2. Urgent transformation to find a new way Tradition renovation The company faces the test of life and death
3、 After the Zero Aldehyde War, plate formaldehyde purification and antibacterial will become the next outlet for customized home
4、 The 4th China Interior design The new power list was successfully concluded in North China and the whole country
The following is a detailed report:
Say goodbye to extensive growth, customized home furnishing giant sub brands compete for market segments
First, let's focus on the customized home market. In recent years, the market pattern of customized home furnishing is undergoing significant changes Sophia Many customized home furnishing head brands, such as Holleker and Schneimann, have made efforts to segment the market with younger sub brands, hoping to create new growth points for the brand. Since the first quarter of 2021, the actions of these sub brands have been very intensive. The sub brands of Opay Home, Milana Custom Home, Sophia's fashion brand, and Shiniman's trendy AI Home have all upgraded their brands. Analysts believe that the reason why all major customized brands have launched their sub brands is, on the one hand, the competition rule of "winner takes all" in the Internet era, and on the other hand, it also shows that the customized home furnishing industry has completely bid farewell to the extensive growth stage of "horse racing enclosure".
Urgent transformation to find a new way Tradition decoration company Facing the test of life and death
Now let's turn our attention to the decoration industry. If the time goes back to the golden age of explosive growth of commercial housing 10 or 20 years ago, the decoration market is in its initial stage, and many bosses who have joined the industry have made a lot of money. Nowadays, with the growth of population and the continuous improvement of consumers' purchasing power, the scale of China's architectural decoration market continues to expand, but now "opening a decoration company" is no longer a good business to do, especially in the first tier cities, the network layout of leading decoration enterprises is very dense, with strong competitive advantages, and other small decoration enterprises have little room for development, which can be said to face the test of life and death. So how can small enterprises establish sustainable competitive advantages? Maybe we need to strengthen our operational capability, optimize costs, improve delivery quality, and form long-term competitiveness through the strength of brand and reputation. For traditional decoration companies, the adjustment of the industry is both a challenge and an opportunity. When the peers are in confusion, who can quickly find the right direction to initiate change and seize the opportunity, who can get a ticket to the dividend of the next era.
After the Zero Aldehyde War, plate formaldehyde purification and antibacterial will become the next outlet for customized home
Next, we will focus on the environmental protection competition of plates. On April 16, Oupai Home held a press conference, announcing the launch of "Oupai Health+2021 Strategic Upgrade", and launched products such as "Clean Aldehyde Antibacterial Love Core Board". Prior to this, only customized household brands, such as Holleker, Gold Cupboard, Sofia, etc. introduced the concept or product of formaldehyde purification antibacterial. It can be said that after meeting the basic needs of household products, exploring "functionalization" has become a weapon for enterprises to establish brand differences. However, it should be noted that: on the one hand, local formaldehyde free cannot guarantee the health of the whole house, and only when the overall household products are formaldehyde free and clean, can "green health home" be truly realized; On the other hand, at present, these functional products still generally have no advantage in price, and the market is still in the cultivation stage. Industry insiders pointed out that the plate formaldehyde antibacterial may become the next battlefield of customized home.
The 4th China Interior Design New Faction List was successfully concluded in North China and the whole country
Finally, let's focus on interior design. The 4th Mid Year Celebration of China's Interior Design New Power List, sponsored by Sina Home Appliances and strategically cooperated with the boss, was successfully concluded on April 23. At the event, Roberto Bannura, partner and project chief of Steven Holl Architects Sun Dayong, founding partner of Penda China, gave a wonderful speech, and more than 20 design industry celebrities attended the speech to jointly open the "*********" excellence in North China and the whole country designer So far, the 4th China Interior Design New Power List has been successfully concluded. This activity was also strongly supported by Mengtian Wood Works, Damei Art Center, Sacred Elephant Floor and China Construction Expo.
