2018 for Home Furnishing For the industry, it has been a year of ups and downs. Whether it is the impact of consumption upgrading, the adjustment of real estate and environmental protection policies, or the sudden change of the international environment, many adverse factors have put the already competitive home furnishing industry into a dilemma again. In the case of market decline, as the industry media, we hope to go deep into the industry, spy on the industry development ecology, interpret the industry development status, give the industry inspiration, and jointly explore the way to break the situation under the new situation.
As the most important link in the sales channel chain from the enterprise to the terminal to meet consumers directly, dealers play a huge role in the market, and they can obtain the most market information. Therefore, from 2019, we will go deep into the domestic building materials market all over the country to find outstanding representatives of the industry, and explore more inspiration and success from their experience.
In the third issue of Jingjing Ledao recorded in the interview with businessmen, we were lucky to invite Yang Yuren, chairman of Chongqing Yihui Home Furnishing Co., Ltd., and Hu Yahong, general manager of Mingxuan Home Furnishing Co., Ltd. to talk about the current new trends and future plans.
[Introduction to Big Business]
Yang Yuren, devoted himself to the development of building materials industry for 30 years, entered Chongqing ceramics industry for more than 20 years, and operated deeply Marco Polo The two brands of ceramic tile and Samite ceramic tile always adhere to the brand marketing concept, complete the alliance exhibition industry, elite management, and create a first-class team. Yang Yuren has been adhering to the principle of down-to-earth, steady progress, doing a good job in hand and accumulating customers for many years.
Hu Yahong entered the home furnishing industry in 2000 and began to work as a dealer in 2003. Relying on her love for the home furnishing retail industry, she led the team to constantly study customer needs, optimize the management model, and deeply operate a number of international first-line home furnishing brands, including KingKoil bedding, Lazboy sofa, Slibidi mattress, Taiwan Kangpule growth desks and chairs, and Fraser Denmark, It has won a good reputation in the industry.
Cooperation originates from recognition
Some people say that brand dealers and dealers are all passers-by in the business. Sometimes the "encounter" turns to forget, and sometimes the "wipe shoulder" must look back. All holding hands and breaking up are actually "interests". There are both cooperation and competition between brands and dealers. More often, if both parties want to win together, they must form a good cooperative relationship. For most dealers, the most important thing to choose an agent brand is to identify with the brand.
In the opinion of Yang Yuren, the chairman of Chongqing Yihui Home Furnishing Co., Ltd., neither brand nor dealer can be separated from each other. The brand is responsible for doing a good job of the product, and the dealer is responsible for selling the product and serving the customer well. Only by doing their respective duties, can the brand develop well. Yang Yuren mentioned Marco Polo Tiles that he had cooperated with Marco Polo Tiles for more than 20 years, and from the very beginning, he was very familiar with the brand positioning. As early as 1996, when Marco Polo Tiles was founded, the brand chairman set the development goal of "building a world brand". Because of long-term vision and adherence to the concept, Marco Polo Tiles developed better and better in the future, and also led dealers to continuously expand their market share.
If Yang Yuren's hand in hand with Marco Polo is due to some chance, Hu Yahong's hand in hand with the brand is more from personal feelings. Before becoming a dealer, Hu Yahong has always been responsible for Jinkele's southwest market. It can be said that Jinkele's development has accompanied her along the way. Hu Yahong said frankly, "Apart from the business level, what is more important in cooperation with Jinkele is an emotion. This emotion is not illusory, but recognition of the brand and the manufacturer team."
Development trend of Dashang
When the golden period of the development of the home furnishing industry has passed, many home furnishing building materials enterprises directly call it "hard life", which is even more stressful for dealers at sales terminals. Especially in recent years, in the face of various environmental pressures such as rising costs, e-commerce shocks, and amateurs crossing borders, dealers have been constantly looking for their own way out. However, each dealer has its own development plan due to different personal abilities, different industries, different development scales, different city levels and competitive environments.
In this regard, Yang Yuren set up an industry association in Chongqing, whose members cover almost all tiles bathroom Distributors of the category in Chongqing. Yang Yuren said that the previous dealers were making cars behind closed doors. When the industry entered the adjustment period, everyone needed a communication platform to work together to overcome the confusion of the industry. In the future, Yang Yuren will continue to do a good job of the platform and take the lead in exploring new ways for household dealers in Chongqing.
Hu Yahong, who has been acting as an agent of mattress products for many years, hopes to set up a sleep center, integrate sleep products with different positioning and characteristics, constantly meet the growing needs of consumers, and expand the concept of sleep to make consumers aware of comfortable The importance of sleep. Hu Yahong said that the current consumer's pursuit of high-end brands is not the high price and tonality of products, but more trust in high-end brands, quality and service. Therefore, dealers should also focus on this to meet more diverse needs of the market.
Balance between family and career
As the saying goes, honest and upright officials cannot stop housework. These dealers, who travel around all day long, also have families and relatives. In today's competitive pressure, balancing career and family is also a problem for them. But what is different from ordinary people is that dealers have been working hard for many years, and one day they need a capable person to take over, perhaps their offspring or talents in the market.
Yang Yuren has the same choice as many self-made entrepreneurs. He hopes to train the young generation as soon as possible and pass on his career to them completely. He said that now there has been a "second generation of brick" club in the ceramic tile industry boss Let children join this platform, give them the opportunity to communicate and learn from each other, and prepare to take over the career of their parents as soon as possible.
In the face of career and family choices, Hu Yahong said that for many years, in view of the strong support of her family, she seldom encountered things that needed to be decided or abandoned, but if she did, she would still follow her own inner thoughts. "For children, words and deeds play a stronger role than simple preaching." Hu Yahong said that although she is usually busy with her work, she will also take time to accompany her family on vacation every year, and will also use leisure time to communicate with them more. "There should also be some distance between parents and children, so that children can have more interest in us."
[Jingcai Perception]
Chinese people pay attention to like-minded people. When we fall in love, we hope to find people who have the same views and can talk with each other; We hope that the growth environment and ideas of the marriage partner can match with our own; In fact, the process for dealers to choose brands is similar. Many big merchants can stay with the brand, which is basically the recognition of the brand.
