Riding the Wind and the Waves - Old Tailor Home Textile · Yearbook

01 Going against the current, 150+new stores appear in a year

2020 is an extraordinary year. Under the severe situation of the epidemic, the physical store industry has been hit hard. This year, with the unremitting persistence and efforts of old tailors, many new stores have blossomed all over the country.

Picture | Old Tailor Home Textile Tonglu Flagship Store

At night in Tonglu, Zhejiang, the 300 square flagship store of old tailors stands in the darkness with a new visual image, which is particularly eye-catching.

Guizhou Hezhang, Guizhou Songtao, Zhejiang Haining, Chongqing Xiushan, Jilin Changchun and many other prefecture level cities have set up old tailor houses.

In the current situation, the speed of launching new products and creating personalized stores are two highlights. The sales stores of old tailors' products expand at the same speed. As of December 2020, the old tailors' home textiles have covered hundreds of cities nationwide, and the new retail stores have expanded to more than 1000. In addition, in order to meet the needs of different consumers, the old tailor's new retail stores include fashion stores, standard stores, flagship stores, etc adopt Different types of stores practice flexible adjustment of business models to achieve regional store differentiation and personalization.

The exhibition area of luxury life for old tailors is dominated by high-end gray, with low saturation color as the auxiliary color. The overall feeling is soft and exquisite.

The wedding exhibition area highlights the product color with dark gray as the main color, and the display mainly focuses on embroidery products, highlighting the customized process.

Don't stick to complicated decoration, subtract from the decoration style design, adhere to the decoration concept of "less is more", create an ingenious custom culture, let the craftsman spirit create happiness, and every craftsman is a brand.

02 Craftsmanship customization and quality breakthrough

In 2020, the quality of old tailors' products will rise to a new level, with conformity assessment country Accreditation Committee certification, high-tech enterprise certification and other honors.

The old tailor and Professor Gu Zhaowen of Donghua University jointly developed pearl skin beauty products country Patent certification.

Figure | Chairman Yu Xiaobo and Professor Gu Zhaowen

03 People oriented and talent training

Hold many regional meetings, customer training meetings, new product release meetings, etc. every year, carry out professional assessment and review for relevant personnel, help customers improve personnel management, training, store service, incentive mechanism, etc., and implement various training programs in different market environment regions according to local conditions.

Figure | New Product Launch Conference in Autumn and Winter 2020

In the autumn of October, the old tailor's new product launch conference in spring and summer of 2021 was successfully held. The marketing strategy of explosive products accurately found the pain points of consumers' demand for home textile products. All the old tailors' teams participated, aiming to improve marketing ability and strengthen the thinking of explosive products.

Figure | 2021 Spring/Summer New Product Launch

04 Factory live broadcast, online and offline

In the downturn of the epidemic situation, online live broadcast has become a new breakthrough. The new mode of live broadcast in the old tailor factory will Stream on The quantity is transformed into offline customers, and new products are constantly developed to bring consumers a sense of freshness.

2020 is a special year with opportunities and challenges

The old tailor made full preparations and went upstream

It is the embodiment of enterprise spirit and culture in 15 years

It is an interpretation of craftsman spirit

Along the way, never forget the original intention

Old tailor, will be happy