Southern Bedding was rated as the national industrial brand cultivation demonstration enterprise in 2015

On July 26, 2016, under the guidance of the Science and Technology Department of the Ministry of Industry and Information Technology and sponsored by the Aviation Integrated Technology Research Institute and the Industrial Brand Cultivation Group of the Ministry of Industry and Information Technology, the "2016 Industrial Enterprise Brand Cultivation Experience Exchange Meeting" was successfully held in Beijing Convention Center. The purpose of holding the conference is to share advanced brand concepts, exchange brand cultivation experience, and promote quality brand building. Director Sha of the Science and Technology Department of the Ministry of Industry and Information Technology, Director Liang of the Institute of Integrated Aviation Technology and other leaders attended the meeting and made speeches. More than 650 guests from brand cultivation pilot enterprises, demonstration enterprises, local industry and information departments, industry associations, professional institutions and news media attended the meeting.

Under the initiative of the Ministry of Industry and Information Technology, under the guidance of Shanghai Municipal Commission of Economy and Information Technology and Shanghai Light Industry Research Institute, Southern Bedding introduced the brand cultivation management system, reviewed and improved the original independent management systems from the perspective of brands, developed brand strategies, carried out brand building, persevered, and achieved success. It was rated as a national industrial brand cultivation demonstration enterprise in 2015. In April 2016, The Ministry of Industry and Information Technology officially announced the results, and only two enterprises in Shanghai won the honor.

Therefore, as a model enterprise, Southern Bedding Decoration participated in the 2016 industrial enterprise brand cultivation experience exchange meeting, and won a heavy and valuable medal - the national industrial brand cultivation model enterprise. At the invitation of the Ministry of Industry and Information Technology, Ms. Xie Huihui, the vice president of the board of directors, shared the experience of Southern Bedding Decoration brand cultivation with more than 650 guests attending the meeting. This honor is a testimony of the accumulated strength of the southern bedfellows in the past, a medal of value that the southern bedfellows are proud of now, and a continuous driving force for the southern bedfellows to move forward in the future.

Ms. Xie Huihui, the vice president of the board of directors, made a theme sharing report on "deepening brand connotation and cultivating 'happy culture'". The opening ceremony was refreshing. A love story video of the corporate image representing "Nan Nan" and "Fang Fang" was used to bring back the good memories of love to the participants. They felt that love was simple, that love was everywhere, that love was around them, and then sublimated to the appeal of the southern bedding brand of "Joy to the world, love is eternal". Then, she introduced the brand positioning, company profile, cultivation stages and achievements, shared classic cases, and reported on the next step and future prospects. In the case sharing, she introduced the phased work and achievements of brand cultivation from five aspects: 1. comprehensive research to deeply tap the cultural connotation of brand joy; 2. Deeply cultivate and carefully work, and fully integrate the cultural appeal into the R&D design; 3. The terminal is upgraded to fully convey the happy culture to consumers; 4. Interactive marketing, building close relationships and enhancing brand stickiness; 5. Cultural construction to enhance the happiness of employees and partners. During the sharing, everyone was attentive, listened carefully, and took photos to record; After the sharing, the whole meeting room was applauded for a long time and gave a high evaluation to the sharing report.