The power on rate of TV dropped to 30%. How long have you not watched it?

Some time ago, Issued by the Prospective Industry Research Institute The Report on the New Trend of China's Smart TV Interaction in 2024 shows that since 2016, China's TV power on rate has dropped precipitously from 70% to less than 30% in 2022. Similarly, this trend is also reflected in TV sales data, Data shows that in the first three quarters of 2023, 21.62 million color TV sets were sold in China, a decline of 13.02% over the same period of 2022, a decline of five consecutive years.

There are many reasons for the decline of TV power on rate. On the one hand, with the popularity of mobile devices such as mobile phones and tablets, our entertainment methods have become more diversified, As a result, the power on rate of traditional TV has been declining; On the one hand The TV viewing experience is not good. Many netizens complain that the TV power on operation is too complicated. "Only I can turn on the TV at home. Grandma has to wait for me to go home if she wants to watch TV", "all kinds of charges for turning on the TV, one link for another, so that people can become members", and so on.

In terms of TV advertising, which has been complained about, some manufacturers also provide online advertising free services, including Xiaomi TV has been able to permanently turn off the power on advertising. The specific method is: Xiaomi Mall App finds manual customer service and says that when TV advertising is turned off, the customer service will provide MAC address (Ethernet MAC, WiFi MAC BT MAC, found in TV settings). After being sent to customer service, the startup ads will be permanently closed within 2-3 working days.

It can be said that in the network era of mobile phones and tablet computers crushing competition, TV's endless "doll like" charges and complex operations are the main reasons why we are unwilling to turn on TV.

In order to solve this problem from the source, many netizens said that TV manufacturers should make the design of smart TV easier for the elderly to watch. In addition, video sources can be more free, and actively integrate into the functional innovation of the Internet era, providing cross terminal, voice, body, touch and other dimensions of interactive innovation, multi scene interaction, so that TV can be used in the Internet The Internet of Things era is full of new vitality.

Tell me, how long have you not turned on the TV?

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