Why does Xiaomi do business? They can even sell "walking"!

Today, Lei Jun has been the most popular person on Sina Weibo for a long time, not because he has launched another popular product, but because he claims to be financially free at the age of 37. Look at others. They are 37 years old and financially free. The author is still worried about Crazy Thursday at the age of 27. This is the difference between people. But have you ever wondered why Lei Jun is so profitable? Why does Xiaomi do business better? In fact, it is because people really "can sell anything"!

01 Where you don't know, Xiaomi even sells "walking"

I don't need to tell you how wide Xiaomi's product line is. except mobile phone In addition, countless ecological chain enterprises have helped Xiaomi build a huge ecological chain so that they can sell anything you want.

Today, I saw that Xiaomi launched a new product—— Mijia walking machine handrail version 。 You can say it is a treadmill. Its maximum speed is only 6km/h. You say it's useless. The 6km/h speed can meet the needs of many people to exercise at home. The biggest feature of this "low configuration" treadmill is that it is cheap. Compared with the treadmill that is often thousands of dollars larger, it only sells for more than 1000 yuan, but compared with the "treadmill in situ" that costs 100 yuan, it can make you move

To be honest, Xiaomi can always rely on these products to cover its target population, and it is also very rare to accurately harvest the corresponding users.

02 Less than 5% profit

Behind what Xiaomi can sell, in fact, they are not high profits.

Lei Jun once said publicly that Xiaomi's comprehensive hardware profit will never exceed 5%. How can this not make people cry? You should know that, including the mobile phone industry, countless so-called "bellwether" brands are "selling brands", and the profits are often tens or even hundreds, which makes ordinary consumers flinch. However, Xiaomi has just controlled the profit rate.

The reason why Xiaomi can achieve 5% of the comprehensive hardware profit is actually inseparable from their business model. Before that, Lu Weibing had given everyone a popular science report. Xiaomi's model is to connect users by Xiaomi. There is no middleman to make a difference in price, so the money saved can keep the product price down. This is why it can achieve a high cost performance ratio. The most typical example is Xiaomi's previous full-color laser TV. You know, there are only a handful of big brand laser TVs with less than 10000 yuan on JD, while Xiaomi's full-color laser TVs sell only 6999, which is equivalent to cutting the average price of the industry by half!

03 Xiaomi may not be the strongest, but it can cover all your household appliances

Why does Xiaomi do business? A complete product line is the best magic weapon to win.

Really, in addition to Xiaomi, have you ever seen an enterprise whose second product line can cover hundreds of household appliances in the whole house? Apple is no good, nor are other domestic brands.

Unconsciously, we are already full of all kinds of Xiaomi products, such as Xiaomi Power Bank, Xiaomi vacuum cleaner, refrigerator, air conditioner, doorbell, smart speakers... When other brands are still advocating the concept of smart home, Xiaomi has already deployed its troops and occupied most of the fields. According to statistics, users who have used Xiaomi intelligent hardware once will increase the number of device connections by more than 25% on average in the following year. In other words, once a user becomes a user of Xiaomi, it has a high probability to continue to purchase the next Xiaomi ecological chain product. Such strong stickiness naturally cultivates Xiaomi's loyal fans.

04 Xiaomi is good at playing with fans

With countless fans, Xiaomi naturally played fan economy. If you have seen Xiaomi Community, you will know how much their fans love this brand. They can even replace testers and become test users of products. They can faithfully feed back various bugs and problems, which is beyond the reach of other brands.

Through online and offline activities held every month and frequent interaction with fans on social platforms, the stickiness of rice noodles naturally arises. Lei Jun also admitted that without rice noodles, there would be no millet today. Today, millet has the third place in the world, and it needs the support of fans. Perhaps, rice noodles are one of Xiaomi's most powerful intangible assets!

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