Growth new air outlet TCL refrigerator leads healthy quality life

On June 23, Suning.com, China Home Appliance Research Institute and Zhongyikang jointly released the "2017 China Health Refrigerator The list of 'Jiadian' provides an important basis for consumers to purchase healthy refrigerators. With excellent fresh-keeping performance and sterilization function, TCL refrigerator BCD-518WEPF1 and BCD-486WBEF2 were certified by "Jiadian".

Excellent quality and strength create healthy "Jiadian"

At present, the refrigerator market is dominated by upgrading, and consumers' demand for refrigerators has begun to upgrade. The 2017 White Paper on Healthy Refrigerators shows that most consumers are not only satisfied with the availability of refrigerator products, but also expect a better use experience when purchasing refrigerator products for the second time. The deeper needs of consumers will be released one by one, and the concept of health is the most concerned by consumers. What the enterprise needs to do is to use new materials, technological innovation and other means to improve the product performance of healthy refrigerators.

It is understood that throughout the 2017 refrigerator "Jiadian" evaluation process, the Evaluation Center of China Home Appliances Research Institute strictly inspected the selected products in accordance with the Technical Specifications for Performance Evaluation of Household Refrigerators. On the basis of operation satisfaction, use satisfaction, function/performance performance, and appearance satisfaction, it specifically tested the health performance, comprehensively covering environmental protection Use economy, recycling and other factors to establish a model of healthy refrigerator quality. Therefore, the refrigerator products rated as "Jiadian" not only bring substantial benefits to consumers, but also set a good example of healthy refrigerator quality for the industry.

The AAT anion fresh keeping technology carried by TCL refrigerator has the functions of dedusting, anti-oxidation, deodorization and antibacterial. In addition to its air-cooled frost free technology, it is air-cooled frost free and truly fresh. AAT self releasing anion fresh keeping technology is to activate tourmaline gems and embed them into the air duct of the refrigerator, stimulate oxygen in the air to ionize, so as to continuously produce and release negative oxygen ions, form a natural anion fresh keeping warehouse, and forcefully disintegrate the odor, bacteria, dust, etc. of the refrigerator, as well as place food in the forest, giving the ingredients a second life cycle. The positive and negative ion collision generated by the negative ion module makes the lampblack subside after return without charge, purifies the air, keeps the fruit tree's own respiration, avoids the production of ethylene and gas, reduces its own water and politics, locks nutrition, and has antioxidant function. At the same time, the anion circulates 360 ° with the cold air, absorbs organic volatiles, dispels the odor in the refrigerator, and the micro current generated by the combination of positive and negative ions effectively kills and decomposes harmful bacteria. In addition to the unique smart patent technology of TCL air-cooled refrigerator, the wind swing function is added to the air outlet, which is no longer limited to one or two directions, so that the cooling effect is more uniform at the same time, It also gets rid of the problem of direct blowing food, so that the food materials are evenly cooled in the smart wind.

Differentiated innovation TCL is committed to launching health appliances that consumers really like

In 2017, the domestic refrigerator industry will still face multiple pressures, including real estate regulation and control, energy efficiency standards upgrading, and frequent technology changes. The situation is still grim. The transformation and upgrading of the refrigerator industry have been accelerated, and differentiation has become a magic weapon for enterprises to win.

Xu Zhong, president of Suning Yigou Group Ice Cleaning Company, said that under the combined force of enterprise innovation demand and consumer diversified demand, more and more labels have emerged on refrigerator products on the market. However, as consumers' consumption concepts become more rational, not all innovations can stimulate consumers' purchase enthusiasm. Only when enterprises' differentiated innovation is based on meeting consumers' needs can it be recognized by the market. This coincides with the concept of "pragmatic innovation" that TCL Ice Wash has always adhered to. Over the years, TCL has continuously increased its R&D investment and enhanced its independent innovation, aiming to deepen the differentiated market, distinguish the homogeneous market competition, and launch health appliances that consumers really like. Under the guidance of the concept of solving consumer pain points and innovating for consumer demand, TCL Ice Wash uses a number of patented technologies to effectively solve the pain points in consumer life. TCL has created a new category in the washing machine industry by virtue of dirt free washing machines, and its first new class integrated variable frequency air-cooled refrigerator in the industry is deeply recognized by consumers.

In the past 618 promotion, TCL's total sales of ice washing exceeded 200 million, up 88% year on year; Its star series products also saw rapid growth in the main venue of JD's proprietary business. The sales of air-cooled refrigerators increased by 332% year on year, and the sales of double door refrigerators increased by 488% year on year, Multi door refrigerator 70% year-on-year growth; The sales of drum washing machines increased by 252% year on year.

TCL always adheres to innovation, focuses on user needs, adheres to quality first, and creates high-quality healthy life for users. Innovation ignites growth. TCL Ice Wash is using technological innovation based on user pain points, sincere and distinctive brand attitude and strength to practice differentiation strategies and speed up enterprise transformation and upgrading to serve consumers and bring consumers a healthier quality of life.