1. Clothing Brand Planning is a book published by Shanghai Culture Press on August 25, 2011. The authors are Liang Hui'e, Cui Rongrong and Wu Cong. This book mainly describes the basic theoretical knowledge of the clothing brand planning process and the clothing design planning process.
2. It is a "new textbook for art design". With the background of modern Chinese clothing market and economic environment, the overall planning of clothing brands as the core, and with the examples of clothing brand design at home and abroad, this paper comprehensively expounds the connotation, essence, brand strategy, operation process, etc. of clothing commodity planning. The structure is clear, the content is rich, and the practicability is strong.
