1、 Purpose
In order to thank new and old customers for their strong support to our hotel, we will take advantage of the favorable business opportunities on New Year's Day to give back to our new and old customers, so as to stimulate their continued consumption, achieve the stable growth of our hotel's turnover, and finally achieve better profitability.
2、 Activity time
January 1, 2021
3、 Activity location
Chinese and western restaurants and guest rooms
4、 Theme slogan
About 2021, meet xx
5、 Activity content
（1） Western food:
1. All customers who consume western food on New Year's Day can get a commemorative card of the Olympic Games (made by themselves).
2. Customers who consume more than xx yuan at one time on New Year's Day can get a complimentary western food single breakfast coupon.
3. Customers who consume more than xx yuan at one time on New Year's Day can get a coupon (with this coupon, they can get a discount of x% off the market price).
（2） Chinese food:
1. Customers who consume Chinese food on New Year's Day can get a commemorative card for the Olympics.
2. Customers who spend more than xx yuan in the Chinese food hall on New Year's Day can get a complimentary western breakfast coupon.
3. For a one-time consumption of more than xx yuan in a private room, you will receive a free cash coupon of xx yuan in face value (this cash coupon can be consumed in any business area of the hotel).
4. A VIP card will be presented if the one-time consumption on New Year's Day is more than xx yuan.
5. On New Year's Day, a standard room will be provided for one night if the one-time consumption of Chinese food is more than xxx yuan.
6. On New Year's Day, a free ticket for the 2021 Olympic Games will be given for a one-time consumption of more than xxx yuan in Chinese food (see the list of Olympic ticket prices, attached and pending).
（3） Room:
1. All guests who check in on New Year's Day can get a commemorative card of the Olympic Games.
2. On New Year's Day, 20% off of the market price will be offered for individual rooms, and a fruit basket and a breakfast coupon will be presented.
3. One ticket for the 2021 XX World Expo will be given to those who open x rooms at one time on New Year's Day.
6、 Campaign advertising methods
1. Advertising:
(1) Three pop billboards: one for the lobby, one for the Chinese food entrance, and one for the western food entrance. Place a label on the hotel gate. The content is: Meet in 2021, meet xxx!
(2) Design and produce xxx pieces of color leaflets (specific content template is attached separately).
(3) Design and make western food breakfast coupons (western food has its own breakfast coupons).
(4) Design and make room coupons.
(5) Design and produce cash coupons.
2. Public praise: sales department and sales department, with sales department as the main part and sales departments as the auxiliary part.
3. SMS publicity: the sales department and the department managers of the sales department send the information of this activity to customers in the form of SMS, so as to promote and attract customers to spend.
7、 Site layout
1. Outside the hotel:
(1) The countdown to the 2021 Shanghai World Expo will be made in the green plant area directly opposite the gate.
(2) Big red lanterns are hung at the hotel gate and the side door of western food to set off the festive atmosphere.
(3) "Happy New Year's Day" decoration is made directly opposite the hotel gate.
2. Lobby:
(1) There are three "x" stands in the lobby of the hotel (the content of the 2021 World Expo schedule, and the entire activity content is one.)
(2) On the basis of the original Christmas House, it is decorated with "Haibao" (Expo 2021 Haibao) and related accessories.
8、 Division of responsibilities and completion time
1. Commander in chief: x
2. General execution and coordination: x Deputy General Manager
3. Site arrangement (to be completed on x x, 2021): Marketing Department, with the cooperation of all departments
4. Planning and publicity (to be completed before x x, 2021): The Marketing Department is responsible for the design and production of various advertising and tickets.
6. Procurement (to be completed before x, x, 2021): The Finance Department is responsible for the procurement of articles for this activity, and the artists follow up.
Note: The Finance Department shall follow up the implementation of the Expo tickets to ensure that the tickets can be delivered to the guests on the same day.
9、 Item purchase order
1. Haibao;
2. Several World Expo souvenirs;
3. Number of Expo tickets (must be booked in advance);
4. Three "x" stands;
5. One cloth label;
6. Color leaflet
10、 Expense budget
1. About xx yuan for Haibao;
2. Some World Expo souvenirs are about xxx yuan;
3. The number of Expo tickets is about xxx yuan;
4. Three "x" stands, about xx yuan;
5. XX yuan for the first treaty of distribution;
6. The color leaflet is about xxx yuan.
Total: xxxx yuan
