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Selected marketing campaign plan

m*** 22-02-09 Practical writing

1、 Theme

Keep welcoming Double Festival

2、 Promotion time

From xx, xx, 20xx to xx, xx

3、 Purpose

1. With the arrival of "Mid Autumn Festival", "National Day" and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

2. Through a series of patriotic publicity activities planned for the anniversary of xxxx, we will vigorously promote the patriotism spirit, expand the popularity of the enterprise, and further establish the social image of the mall as "loving the motherland and caring for education".

4、 Activity location

Stores

5、 Event planning

Activity 1: Welcome the Double Festival

On the xx day of xx month - during the activity period on the xx day of xx month, we launched a series of activities of "Welcome the Mid Autumn Festival, National Day, and Preferential Big Rewards" in our mall. The prices are exploding every day, and the exclusive prices for members every day, so that you can go crazy!

requirement:

1. Each store must submit a written application to the headquarters five days in advance for the daily flash sale price and member exclusive price.

2. Each store should make full preparations and publicity for activities to ensure that the price is exploding every day, and the exclusive price for members every day can achieve the purpose of gathering popularity, creating a relaxed effect and improving sales.

3. Theme decoration with effect picture

Activity 2: Sending the national flag when shopping

Consumers who spend more than xxxx yuan in our shopping mall on xx, xx, 20xx can receive one small national flag at the service counter. They can receive one small national flag at the service with a computer receipt. Each receipt is limited to one, and the limit is xxxxxx.

Activity 3: Exhibition of patriotic propaganda paintings

During the activity, the square produced posters of "promoting patriotism", mainly including China, the national flag, the national anthem, the national anthem, and the celebrity exhibition;

Note: The posters are arranged at the shopping mall and the gate (attached figure).

Activity 4: "Welcome the Mid Autumn Festival, Celebrate the National Day" large-scale performance.

During the period from xx, xx, 20xx to xx, xx, 20xx, stores jointly held wonderful performances with enterprises, institutions, manufacturers and suppliers on the big stage at the entrance of the mall. It is required to intersperse interactive games with the theme of patriotism and love for enterprises.

6、 Campaign publicity

1) Poster leaflet

A、 Time: xx, xx, 20xx - xx, xx

B、 Print capacity xx sheets, A3 paper 4P, 105G coated paper

2) Poster publicity at the gate

3) Shopping mall broadcast rolling broadcast

4) Loudspeakers are used in the store to fully create a shopping festival atmosphere

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