August 9 is a traditional Chinese festival - Qixi Valentine's Day. In ancient legend, July 7 of the lunar calendar is the day when the infatuated man and the discontented woman Niulang and the weaver girl meet each other once a year. Now, especially in recent years, Tanabata Valentine's Day has become a special festival for contemporary fashionable men and women to pursue fashion and express their love, which is similar to Valentine's Day on February 14.
In order to make the KTV business characteristics and fully reflect the KTV business style, according to the current business situation of the company and the changes in the Zaozhuang citizens' entertainment market, the following activities are planned for the Chinese Valentine's Day consumer groups.
★ Theme
New Fashion Theme KTV Party Activity on Tanabata Valentine's Day
Love Shock Wave Seeks the Goddess in Your Heart
★ Activity time
August 8th and 9th
★ Purpose
1. Through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. Increase the average daily turnover by 80%.
(After the activity, the Finance Department will report the results to the General Manager)
★ Activity idea
This activity drew on the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou and bars, combined with the experience of local entertainment venues, and planned and integrated the current consumption psychology of fashionable urban men and women who like to find passion and fresh stimulation. The activity adopts the method of making friends in a large scale, encourages the guests coming to KTV to try to talk with "strangers", and then through our careful and strict deployment of the program of making friends, we believe that we can create a happy and fresh life mode of going to the bar (see the sixth love shock wave I of the plan for the specific control method).
★ Activity method
1. Integrate customer resources of all departments of the company, and uniformly release activity information to guests in the form of SMS;
2. Release the activity information, content and method to the guests who have recently visited the company through outdoor advertisements, DJ stations (one KTV DJ can be invited), LED displays, private computers, etc;
3. Carefully arrange the activity site to create a romantic and beautiful festival atmosphere;
4. The activity center is the hall on the first floor of KTV, supplemented by private rooms;
5. All female guests who come to KTV on the 2nd can pick up a rose at the bar;
6. Two chocolates will be presented with the table when you come to the store to open a table or a private room.
★ Activity content
● The first wave of love shock: "Find the Goddess in your heart" (pay attention to it)
① Campaign slogan: speak with strangers firmly;
② . The store designs the dating cards by itself, male (green), female (pink); The content of the friendship card is: name (nickname), age, hobbies, work, and requirements for him/her;
③ After the guest opens the stage/makes a reservation, the guest will be given a friendship card to fill in by himself/herself;
④ The guest can observe and then entrust the waiter to give the friend card to his/her favorite;
⑤ If both parties are interested, they can start dating after communicating with each other through the waiter;
● The second wave of love shock: "dazzle yourself, hot MM call order" (this plan includes the hall and private room). Our store will arrange special personnel to observe the female guests who arrive at the scene that night. If you find a young and beautiful girl, you can notify your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, You can get a designated cocktail at the cocktail bar with the wine card (the selection of this activity is subject to the signature and approval of the store manager).
● The third wave of love shock: "truth confession"
KTV can provide an opportunity for those lovers who visit KTV on the night of Tanabata Valentine's Day to go to the DJ station and express their love loudly. And you can get a piece of champagne as a gift (on special days, you can't help moving her/him with a special confession of true feelings).
● The fourth wave of love shock: "romantic passion" (this plan includes hall and private rooms)
During the activity period from August 8 to August 8, anyone who consumes more than a dozen beers or consumes more than 300 yuan can get a spot lottery ticket at 0:00 on August 9, and so on. Draw on the spot with raffle tickets.
First prize: one guest room/one night in Xueguo Hotel
Romantic decoration and a bottle of champagne;
Second prize: one digital MP4 for each of the three;
Third prize: one box for each of ten chocolates
(Specific implementation arrangements will be determined separately)
★ Scene layout
1. Gate:
① . Door window: two billboards with activity information;
(20xx Valentine's Day: KTV invites you to participate in the KTV Tanabata Valentine's Day party with your partner, and speak out your love loudly, so that everyone can witness your love, take your sweet love together, and express your love on the spot.)
② . Door glass: pasted with heart-shaped and rose patterns;
③ , Gate: decorated with pink balloons.
2. Lobby:
① In the middle of the lobby, a heart-shaped signature wall is made of wood, surrounded by roses;
② The marble wall of the fence on the second floor of the gate is pointed to do spray painting engraving words: the new fashion theme party activity of Tanabata Valentine's Day, love shock wave, find the goddess in your heart;
③ The handrail of the stairs is decorated with red roses;
3. Lobby:
① DJ table: the front panel is decorated with multi colored roses, and carved with foam: "You are my rose, you are my flower";
② The wall around the hall is carved with silver reflective characters. Different sizes:
Tang poem 1: The umbrella in front of the Qiqiao Building is clear, and the crescent moon is mixed with two stars;
All the girls in the neighborhood learned from each other, and fought for gold pots to give birth to him.
Tang Poetry 2: On the seventh day of July, when there was no one whispering at midnight in the Hall of Eternal Longevity.
In heaven let us be two birds flying ever together, and on earth two trees with branches interlocked forever.
Song Ci 3: Skillful clouds, flying stars and spreading hatred, the Milky Way is far away and dark.
There are countless people in the world.
Tenderness is like water. The wedding season is like a dream, and I can't bear to go back to the bridge?
If the two love each other for a long time, it will not be in every day and night.
③ The columns in the hall are decorated with roses and heart-shaped patterns.
4. Private room:
① . One rose is placed on each table in each private room;
② A copy of activity plan and detailed rules shall be placed in each compartment.
★ Activity arrangement
① The Planning Department shall revise the plan according to the opinions of the General Manager and prepare for implementation;
② The Marketing Department shall complete the production and installation of the advertising frame before the 23rd day according to the drawings;
③ . The lobby department and the private room department were staffed to work together with the artists on the 23rd to arrange the site;
④ The Finance Department shall arrange and distribute lottery tickets and prizes, and purchase cards for activities;
⑤ The DJ station in the hall and the program department shall arrange the adjustment of the music route and programs during the activity, and report the program list to the general manager 24 times;
⑥ The Marketing Department shall contact the advertising position and Xueguo Hotel before the 23rd to make room and catering arrangements;
⑦ The Planning Department will launch the activity advertisement (including outdoor and computer) before the 22nd, and design various cards;
⑧ All departments of the store make overall arrangements and unify the rehearsal process on the 24th.
★ End
