1、 Activity purpose: Christmas is coming! In order to let consumers experience the splendid brand momentum and unique Christmas culture atmosphere of DPCA Hotel, and strive to have a more Christmas celebration atmosphere than in previous years, we highlight novelty and uniqueness in decoration and layout; In Changsha, we will increase advertising efforts to enhance the visibility of hotels and enhance brand influence while increasing economic benefits.
2、 Time: December 24
3、 Location: __ Grand Hotel
4、 Theme: Let's spread the sound of the Christmas bell around the world, and let's also spread the blessings of Christmas to the world.
5、 Activity content:
Activity operation strategy
1、 Decoration of Christmas Hotel
(1) . Layout of main scenic spots
1. Outside the hall: a three meter high castle and windmill decoration (carpentry) will be built in the outer space of the hall, which will be tall and dignified and attract guests' attention. (Including the cost budget of 2500 yuan for peripheral decoration)
2. Lobby: There are two scenic spots in the lobby: one is to make a snow map of the Great Wall in front of the main stage (carpentry production, cost budget 1000 yuan); The second is to build a beautiful Christmas tree in the space in front of the passenger elevator (built with square wood, with a budget of 1000 yuan).
3. Chinese and western restaurants, cafes, chess and card rooms, billiards rooms, film and television halls, shooting simulation golf rooms, massage and health care rooms: balloons, decorative lights, and spray painting are the main decorations. (1000 yuan)
4. Columns inside and outside the hall: lights and spray painting are used as the main decorations. (1000 yuan)
(2) Other scenic spots layout
Entertainment complex building: balloons, decorative lights and spray painting are the main decorations. (1000 yuan)
(3) , Gift
It mainly refers to the gifts given in each business area and the party site on Christmas night, and the gifts given by regular guests in the guest room and business guests. The estimated gift cost is 1500 yuan.
(The above total budget cost is 10000 yuan.)
2、 Overall atmosphere layout of the hotel
(1) All employees of the hotel must wear red Christmas clothes to enhance the festive atmosphere.
(2) . Arrange two Christmas angels to welcome the guests.
(3) Arrange two Santa Claus and clowns to send Christmas hats with hotel logo to each customer. (It can be cooperated with other businesses)
(4) Christmas carols are played in the hotel. (Played tracks: Silent Night, Universal Joy, Savior Fall, Angels Singing in the Sky, Remembering the Midnight of the Past, Christmas Bell, etc.)
Activity mode:
Customers who come to DPCA Hotel for consumption on the same day can be given "Ping An Fruit" (Apple) as a gift. Customers can personally "pick" Ping'an fruit, which means a year's harvest.
Specific contents:
"Christmas Eve" is a very intimate night, and it is also a good time for DPCA to enhance its brand image. For this reason, we tied "Peace Fruit" and "Family Card" containing family feelings to the Christmas tree, so that an ordinary apple can be endowed with family feelings, care and warmth. And the family card of blessing peace also carries a year long support and blessing from DPCA Hotel to customers!
Support required:
A large Christmas tree (supplier support);
20XX apples, cost about 20XX yuan;
20XX family cards, 4000 yuan.
Santa Claus:
Santa Claus, carrying a gift bag and riding a deer, came down from the hall. At this time, snowflakes were flying all over the sky. The song "Ding Ding Dong" sounded, and Santa Claus came. He took out Christmas candy from the bag and scattered it to the guests. I deeply wished the busy people to enjoy happiness in time!
Support required:
Santa Claus actor (provided by our company)
Deer (props 1000 yuan)
Snowflake machine cost 500 yuan