The combination of water purifier cabinet is the trend of future home development

With the continuous improvement of the quality of family life, the requirements for household equipment products are becoming increasingly high and diversified. As a new industry, the water purifier industry has a development trend that "coincides with" the traditional household appliances and household industry. For example, in recent years, the combination of kitchen water purifier, cabinet and bathroom has been recognized by the industry as a future home development trend The bathroom market has always been an important castle for many elite businesses. Many competitive brands at home and abroad participate in it. For channel businesses, the cashier space for the early operation of the kitchen cabinet bathroom industry is also relatively rich. However, with the rise of the domestic cabinet and bathroom industry in recent years, the current cabinet and bathroom market competition has greatly increased. Price war has become a daily means of sales. It has become normal that there will be no sales without discounts. However, domestic water purifiers are now in the situation: first, during the product introduction period, the cashier can support; Second, the market space is large, and the market penetration rate in China is less than 5% at present; Third, the attention to drinking water health, the frequent occurrence of domestic water pollution events, and the increasing popularity of people's knowledge about water have attracted the attention of the kitchen and bathroom industry in many ways.
　　
Recently, with the heavy attack on the real estate market, it has seriously hurt the downstream industries of building materials such as kitchen cabinets and bathroom. Nowadays, the building materials market in major cities is cold and quiet, and the trading volume of building materials is declining rapidly. Zhang Lei, Marketing Director of Quanlu Water Purifier (former General Manager of Angel Bagged Water Business Department), said: "As a business engaged in cabinet and bathroom products, how can we achieve the wealth effect of 1+1>2, and how can we make great use of current customer resources and relationship resources to achieve cross selling, which will make business and wealth bigger? These problems are all problems that must be considered at present. Looking at the entire domestic household industry at present, the water purifier industry is undoubtedly a good choice. Although the water purifier industry has developed in China for 20 years, it has only become hot in recent years, which provides time for domestic brands to grow. The water purifier industry is now facing the situation that the products are mature, but the market is not mature, 2. The smart candidates in the kitchen cabinet and bathroom industry have basically established perfect channels, which can attract them to a "top ten gold industry in the 21st century"; Of course, this cooperation is a win-win development trend. " Li Yang, the general manager of Jingzhiquan Water Purifier, pointed out that "with the increasing competition in the industry, the future development trend must be to take the alliance line, and mature industries and emerging industries form complementary development."
　　
Lu Jingcheng, general manager of Fiot water purifier, pointed out: "There are also potential opportunities hidden in the crisis. Facing the threat squarely will create new business opportunities. We should see that with the continuous improvement of living standards, consumers pay more attention to the quality of life. Therefore, the water purification industry is in a stage of rapid growth. Due to the high turnover of water purifiers during decoration, cabinets and sanitary channels become "golden partners"
　　
The water purifier can be sold to almost all families and units. It is also a cabinet Plumbing Agents At the moment when it is difficult for the building materials industry to get enough food and clothing, the merchants use the surplus funds and personnel to open up a new battlefield.