What should the water purifier agent do? What should service marketing start from

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2019-07-11 11:43:45   Source: China Franchise Network   4084 people participated
  • Scope of business: water purifier
  • Number of stores: 300
  • Single store investment: 5~10 ten thousand
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What should the water purifier agent do? Why should we do a good job in the service of household water purifier customers? The service is not only limited to pre-sales and in sales, but more importantly, after-sales work. Data shows that the cost of developing new customers is six times that of maintaining old customers, and the turnover rate of old customers is higher than that of unfamiliar customers 60% The most important thing is to provide good service at one time. What should we do when we join in the after-sales service of household water purifier agents?

one Establish a perfect service system

At present, although the popularity of water purifiers is increasing, the overall situation is still 8% Therefore, customer service is not limited to after-sales service. Pre sales promotion, in sales follow-up, after-sales maintenance, etc. must be included in the service scope. The establishment of a perfect service system for water purifier agents is conducive to the implementation of various services.

Pre sales is mainly to answer the customer's questions about the product's performance and the composition of the main components. Water quality prediction also belongs to the pre-sales service scope; During the sale, it is to investigate the feasibility of installing household water purifiers in customers' houses, formulate appropriate installation processes and methods, and guide customers to operate and use the specifications; After sales agency of water purifier is to judge and solve the problems or potential problems of consumers who install household water purifiers in the use process.

two Strengthen the service awareness of non service personnel.

The service work of the household water purifier is related to all the personnel of the household water purifier agent. It should not be roughly considered that it is only related to the service department, resulting in the disunity of the service consciousness of the sales staff and the service staff, which can not coordinate the service work.

Of course, there is no longer any service available. There is an essential difference between routine maintenance and product repair. If the household water purifier installed by customers keeps having problems, more service will only damage the reputation. Therefore, the franchisee agent of water purifier should make a clear investigation when selecting the brand. Acting as an agent of regular brand household water purifier has more prospects. Jinliyuan has been focusing on professional water purification industry for 20 years, and is your good partner.

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