Increase the promotion of "old for new" housing

According to incomplete statistics, more than 50 cities have launched the policy of "old for new" housing since this year. Recently, Shenzhen and Shanghai, two first tier cities, also announced to take measures to promote "old for new", so that the attention of "old for new" housing has risen again. The "old for new" housing will help the circulation of commercial housing, improve transaction convenience, shorten the housing exchange cycle, and better meet rigid and improving needs, which is worth promoting.

At present, many residents are willing to trade the old for the new and the small for the big. But the biggest obstacle is that the existing housing is not easy to sell, the transaction cycle is long and the procedures are cumbersome. The introduction of the "old for new" preferential policy can ease the worries of buyers and speed up the transaction.

In the process of "trade in the old for the new", many cities have introduced the mode of helping to buy and sell. Taking Shenzhen City, Guangdong Province as an example, by encouraging real estate development enterprises and intermediaries to sign agreements with house buyers who plan to sell second-hand commercial housing and purchase new commercial housing, the exchange linkage of "selling old and buying new" is carried out. The real estate development enterprise sets a certain period of "termination protection period" for the new house that the exchange person intends to purchase, and the intermediary institutions give priority to promoting the transaction of the old house of the exchange person to shorten the transaction cycle. If the old house is sold within the agreed period, the real estate development enterprise and the house changer shall continue to complete the new house transaction procedures as agreed; If the old house has not been sold, the real estate development enterprise and the replacement person shall cancel the agreement as agreed and refund unconditionally, and the replacement person shall not be liable for breach of contract.

As of May 10, 34 real estate development enterprises and projects, and 30 real estate brokers have participated in the "old for new" and "good for home" activities in Shenzhen. The situation in Shanghai is similar. Residents who buy houses first reach an intention to buy new houses with real estate development enterprises, and then real estate brokers give priority to promoting their old house transactions. After the old houses are successfully sold, the new house transactions will be completed as agreed.

In the "old for new" policy introduced by some cities, second-hand housing can be purchased by state-owned platforms. For example, the "old for new" policy of Zhengzhou City, Henan Province, in addition to market-oriented transactions, has also been promoted through the acquisition of state-owned security housing operating companies. Henan Zhengzhou Urban Development Group Co., Ltd., a government state-owned platform company, is responsible for the purchase of second-hand housing. Residents can sell the housing to the state-owned platform company and then purchase new housing. The state-owned platform will enrich the supply of affordable rental housing by purchasing a part of second-hand housing with superior supporting facilities in regional location, education and other industries. This model can not only help residents quickly sell second-hand houses to buy new houses, but also can raise affordable rental housing, killing two birds with one stone.

The "old for new" subsidy is a common practice in many cities to motivate residents to participate in the "old for new" initiative. For example, according to the regulations of Zhongshan City, Guangdong Province, the purchasers who sell their own houses and purchase a new commercial house within the city within a certain period of time will be given a subsidy of 2000 yuan of electronic consumption vouchers for each house. Longyan City, Fujian Province stipulates that a purchase subsidy of 100 yuan/square meter will be given to those who participate in the "old for new" housing activity and purchase new houses with a floor area of more than 60 square meters (inclusive); The buyer who buys an old house with a building area of more than 60 square meters (inclusive) will be given a purchase subsidy of 80 yuan/square meter. Zhengzhou City adopts the policy of 30% deed tax subsidy for purchasing new commercial housing.

Seen from the market response, the "old for new" effect is beginning to show. On April 20, Wuxi City, Jiangsu Province started the evaluation of "old for new". By the end of April, 25 sets of the first batch had been sold, and the pilot project performance was better than the natural transaction. After the introduction of the "old for new" policy in Nanjing, the number of visitors and subscriptions for new commercial residential projects has improved significantly. Zhengzhou Chengfa Group, the main body of second-hand housing acquisition in Zhengzhou, feedback that 64 groups of existing housing sources passed the preliminary review on the first day of the "old for new" pilot. If the replacement plan is successfully promoted, it is expected to release the purchase demand of 1 million square meters of new housing.

How to make the "old for new" more convenient and smooth? At present, the "transfer of ownership with custody" policy that has been implemented in some cities deserves further promotion. The so-called "transfer with mortgage" means that when applying for the registration of the transfer of mortgaged real estate, the transfer, re mortgage and issuance of new loans can be completed without the need to repay the old loans in advance and cancel the mortgage registration, so as to realize the effective connection between real estate registration and mortgage loans. If the "mortgage transfer" can be realized, the "old for new" of second-hand housing will be more smooth, the cost will be lower, and more popular with both buyers and sellers.

As far as the government is concerned, it should ensure that various preferential policies such as deed tax relief, intermediary fee relief, developer discount and "exemption and refund" for "old for new" can be effectively implemented. For real estate enterprises, they should launch high-quality houses in the "old for new" activity. They should not take the "old for new" as an opportunity to eliminate the inventory. They should show sincerity and launch good houses that can really improve living conditions. (Kang Shu)

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