Recently, the National Health Lifestyle Insight and Intervention Research Report (hereinafter referred to as the "Report") was released in Beijing.
The research, compilation and release of the report were completed by the China Development Research Foundation and professionally guided by the China Health Education Center. The report also received academic support from the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention and the Chinese Nutrition Society, with the active participation of Amway (China) Daily Necessities Co., Ltd., a leading enterprise representative of the mass health industry.
Research Report on Innovative Means Reveals New Challenges to National Health in a Well off Society
Dr. Liu Shenglan, a researcher from the Development Research Center of the State Council, who is in charge of the report project, said that the characteristics of sample acquisition, feedback collection and periodic continuous interactive intervention implemented by virtue of the advantages of social media in the report research stage are innovative and unique.
In May this year, Amway, together with the Office of the Healthy China Action Promotion Committee, the China Health Education Center, the Global Times and other institutions, launched the National Health Literacy Improvement Plan of "Healthy China We Act". At the same time, the online WeChat applet of "We are taking action" launched 100 sets of free health courses, supported millions of citizens to form a team to take action in the form of daily clock in, recorded their own health information, such as health knowledge learning, diet and nutrition intake, sports, sleep, smoking cessation and alcohol restriction, three reductions and three health benefits, and through the means of community members' companionship, incentive and supervision, Gradually develop and solidify a healthy lifestyle.
Relying on the activity applet and punch in crowd, the China Development Research Foundation carried out a questionnaire survey and completed this representative and timely research report for half a year.
The report shows that although the national health awareness and health self-evaluation are good, the healthy lifestyle is far from satisfactory.
Online and offline integration and intervention in health communities have achieved remarkable results in promoting healthy lifestyles
A healthy lifestyle with reasonable diet, moderate exercise, smoking cessation and alcohol restriction, and psychological balance is easier said than done. Liu Shenglan introduced that there are various reasons that hinder healthy lifestyle, and the survey found that "difficult to persist" and "procrastination" accounted for the highest proportion.
It is precisely because of the function of "we have taken action" WeChat applet to clock in and out in teams and community health practice activities that this project has become a beneficial practice to shape a healthy lifestyle. The report shows that the respondents very much agree with the role of the "healthy community" in knowledge sharing, supervision and companionship, and experience exchange. Through the formation of WeChat groups, the group that insists on carrying out offline activities has performed particularly well. Community members jointly exercise, clock in and urge, take photos and communicate (healthy recipe matching and production), and effectively overcome the pain points such as "can't persist" and "procrastination".
Based on the "group health" of online team building and offline action, participants have significantly improved in six dimensions of healthy lifestyle. Compared with the evaluation scores before and after the intervention (before and after learning), the scores of reasonable diet, disease prevention, health knowledge, exercise and fitness were significantly improved; Participants' dietary mix diversity and dietary skills were significantly improved, and their exercise and fitness activities were significantly enhanced; Pay more attention to mental health problems.
It is better to fight alone on the road of health than to "go hand in hand". Family members, neighbors, even colleagues, classmates, relatives and friends, under the guidance of professionals, form an online and offline integrated health community, and integrate "my" active health into a more powerful and effective group health. Every "self" can act, so that the healthy China strategy can be heard.
Li Jianwei, Minister of the Social and Cultural Development Research Department of the Development Research Center of the State Council, said that this research project has successfully explored the promotion path of "I partner community society" healthy life, and the action path of "recognizing self health learning health knowledge forming healthy habits shaping healthy lifestyle", The health community is expected to become the most active and effective social unit in the overall health promotion. Wang Yu, expert consultant of the Boao Forum for Asia Global Health Forum Conference and former director of the China Center for Disease Control and Prevention, Fang Jin, secretary of the China Development Research Foundation, Yu Fang, president of Amway China, and others attended the release ceremony of the above report.
Create a healthy community Amway is willing to be a comprehensive health promoter
Yu Fang, president of Amway China, said: Amway's vision is to help people lead healthier and better lives. Based on the development stage of the enterprise and the current situation of China's society, Amway has put forward a new enterprise orientation, and is committed to becoming a "comprehensive health promoter". Through operations, products and services, Amway helps the public enjoy comprehensive health, including physical health, good psychological status and interpersonal relationships, sense of value in life, and harmonious development between man and nature.
Yu Fang, President of Amway (China), delivers a speech
Thanks to China's developed digital economy infrastructure, Amway has realized the digital transformation of its business and comprehensively enabled the majority of marketing personnel to operate online and integrate offline health communities. First of all, promote the science popularization of nutrition and health knowledge to consumers, and improve the health awareness of the whole people; Secondly, based on Nutrilite products rich in science and technology and plant nutrition wisdom, it provides consumers with personalized solutions to help people achieve scientific supplement and balanced nutrition; Finally, through healthy communities, we can drive everyone to take action, cultivate good health habits and have a healthy lifestyle.
Yu Fang introduced that at present, more than 30000 Amway marketing personnel have passed the training and examination of the Chinese Nutrition Society, and obtained the certificate of nutrition and health consultant, and more than 10000 have obtained the certificate of health shaping coach. Relying on Amway experience halls and stores all over the country, they have established and operated tens of thousands of healthy communities with the theme of weight management, healthy aging, four seasons health care, and parent-child health.
At the second China Healthy Lifestyle Medical Conference held on the same day, Chen Jia, vice president of Amway Asia Science and Technology Innovation Center, said that the high incidence of chronic diseases has become the most prominent problem affecting public health. The continuous rise of medical expenses has caused a huge burden on social and economic development, shaping a healthy lifestyle for health improvement, maintenance and management, It is the most intuitive embodiment of moving forward the strategic gateway of healthy China and focusing on prevention.
Amway is starting from the concept of comprehensive and balanced nutrition, committed to living, scene and community based health management, and strive to provide consumers with overall health solutions. Health appeals such as strengthening immunization, weight management, improving energy and mood are increasingly favored. Amway will focus on diversified health needs, carry out in-depth research and exploration, and better integrate the concept of healthy lifestyle into people's lives. To this end, Amway hopes to cooperate with the platform of Lifestyle Medical Center and experts from all walks of life to systematically develop lifestyle medical health guidelines and feasible tools, and transform research achievements into industrial scientific guidelines to better serve the public. At the same time, Amway will also vigorously increase its investment in genomics, microbiology, big data and other technologies, continue to carry out in-depth clinical intervention research on personalized nutrition, continue to optimize decision trees and algorithms, and build the ability of intelligent learning.
Yu Fang finally said that the epidemic prevention and control has entered a new stage, and everyone can learn the health knowledge of the system through the "we are taking action" applet, especially the courses of improving immunity, alleviating anxiety, home exercise, scientific self-protection, etc; We can also lead our families, relatives, classmates, colleagues, and neighbors to form a healthy community, share knowledge and experience of epidemic prevention, encourage and support each other, relieve emotional pressure, and embrace the new 2023 in a comprehensive and healthy state.
