According to China Bluetooth released by IDC in January 2024 headset According to the Monthly Market Sales Report, China will wireless headset The market grew by 7.5% year on year. Under the market performance of the overall market headset It ushered in an unprecedented explosion in the market. In 2023, China will open up headset The sales volume in the market was 6.52 million, with a year-on-year growth of 130.2%, which became China's Bluetooth headset A rare bright color in the market.
Under the prosperity of the market, it reflects the attention of users headset The focus is quietly changing. The reason why the open ear can be strongly sought after by the market is that comfort is the core factor that affects users of such products. This trend was confirmed again in the Survey Report on the Use Status of Audio Products 2023 released by Qualcomm. In this report, headset "Wearing comfort" has exceeded the price and sound quality and become a consumer choice headset Product is the most concerned element.
Has the focus of the market at present really been solved? At least not yet, but on the contrary, the middle end open products are limited by cost, and it is not uncommon to use "hard plastic", "poor sound quality" and "poor sports waterproof" in large areas.
However, the amphibious movement recently unveiled at the fifth Zhongguancun hardcore technology carnival in 2024 headset —— Whale language Alpha， It may bring new turbulence to the market. As a brand of professional audio equipment for swimming, Whale language Launched for the consumer market Whale language Alpha， With the strength of sports waterproof "professional team", it has brought high-quality middle end sports to the market headset New standards.
Whale language Alpha's design abandons the conventional rules and brings the advanced texture far beyond the same gear into the middle end, so that everyone can have a better wearing comfort. Different from the large area "hard plastic" of the same product, it is wrapped with skin friendly soft silicone material, combined with a strong titanium alloy skeleton, to bring a more reliable and comfortable wearing experience. Through tens of thousands of ergonomic wear tests headset The balanced distribution of gravity not only provides a secure fit, headset It is more comfortable without ear clip, even if it is worn for a long time, it can be as comfortable as before.
In the social rules of young people, wearable devices have become the "sixth organ" of the human body, which means open headset Not only should there be no sense of wearing comfort, but also the reliability can meet the daily use needs. Because with the development of national fitness headset More usage scenarios are derived, while motion pairs headset It also puts forward higher requirements for reliability.
With years of technical accumulation of swimming teaching products, Whale language It has built an industry leading waterproof technology system. Under the application of this system, Whale language Alpha has further broadened the boundary of waterproof performance, and has exceeded the requirements of diversified daily underwater sports. Even if the test is conducted for 1 hour under 10 meters of water, Whale language Alpha can still be watertight, reaching the "diving level" depth waterproof. Combined with 32GB super large Memory , truly realizing“ mobile phone Take your music with you.
With multiple guarantees, listening to music is more comfortable. In terms of sound quality, Whale language Alpha adopts the torch core "audio level" professional audio chip ATS2853, combined with Whale language Quality tuning, more three-dimensional and surging sound field effect, and more delicate and balanced tri frequency performance make high-quality sound go to a higher level. For bone conduction headset Users are worried about sound leakage and vibration numbness, Whale language Alpha uses the AVAT (Active Vibration Absorbed Technology) self absorption technology to control the amplitude, effectively counteract the numbness caused by vibration, achieve more accurate transmission of sound, and eliminate the bone conduction of users headset The stereotype of. In addition, in terms of convenient functions, echo cancellation and other core elements related to the user's direct experience, Whale language Alpha is also perfect.
This science and technology event not only brought bone conduction of amphibious movement headset —— Whale language Alpha， It also brings another OWS with great innovation and "rebellious spirit" headset Product—— Whale language Loki。
Different from previous OWS headset The design follows the trend, Whale language Loki has a unique extension ear loop design. Combined with the official complimentary necklace, headset You can play accessories in seconds. besides, headset Its ultra small size and rather round body make it easy to wear it for a long time. Above comfort, Whale language Loki is more considerate of users who wear glasses and sunglasses headset The situation of not dealing with glasses. Whale language Loki ear hook adopts the thinnest diameter headset Hang from now on "no fighting". With the application of titanium alloy wire, headset The reliability of is also fully guaranteed.
The professional equipment field of swimming training has been deeply cultivated for many years. Up to now, Whale language It has gone deep into the land and water sports and professional teaching fields in many provinces and cities across the country, relying on profound professional sports headset Technology accumulation and precipitation, Whale language It has brought more innovative bone conduction to countless people in swimming, roller skating, equestrian, football and other fields headset Experience. Looking ahead, Whale language It will enter the consumer market. As the first masterpiece of this landmark node, it is positioned in amphibious movement headset ， Whale language Alpha limited time discount price starts from 469 yuan; Targeted at OWS Tide Play headset ， Whale language Loki sells from 159 yuan. With the help of differentiated positioning and unimaginable prices, with the arrival of these two products headset "Professional team" brand Whale language It is bound to inject new vitality into the midrange market.
(Press release 2024-04-30)
