Wine is an alcoholic beverage made from fresh grapes or grape juice through fermentation. Usually red wine and white wine, sparkling wine, three kinds. The former is made by soaking and fermenting red grapes with skins; The latter is fermented from grape juice. Medical research shows that grape nutrition is very high, and grape wine also contains a variety of amino acids, minerals and vitamins, which are nutrients that must be supplemented and absorbed by the human body. There are about 600 kinds of beneficial ingredients in known wine. The nutritional value of wine has also been widely recognized.
How about the market of wine joining? According to the research data of Chinese market and media, from 2009 to 2011, according to the regional division of the country, the first tier cities are the main market of wine consumption, and the drinking rate shows a rapid growth trend. Consumers in first tier cities have gradually developed the habit of drinking wine. Wine is being integrated into the lives of consumers in first tier cities, while wine consumption in second tier and third tier cities is still trendy and the market is not yet mature. Industry insiders analyze that in the future, small and medium-sized cities will become "rising stars" in the wine market. "There is market demand in second and third tier cities, and wine development is advancing from coastal developed areas to inland areas. The two just meet, and the inland areas just have this kind of consumption demand". Choosing wine joining projects to join is an act that adapts to the trend of the times.