Clothing is a necessity of life. China's clothing brands have gone through the stage of no brand, celebrity endorsement and concept attraction. The brand evaluation center predicts that clothing brands will soon enter the real brand stage. There are two dimensions of clothing brand positioning: one is eye-catching; The second is truth. With a good concept, it is noticeable, but the lack of product features will eventually make the brand empty. It can be said that this is also an important reason for the rise and fall of most clothing brands. Any concept will be fooled for a while, but it is difficult to last. At present, most popular brands have some imprints that emphasize the concept of dazzle and ignore the product differentiation.
The prospect of clothing brand franchise projects is quite good. From January to June 2012, China's enterprises above designated size completed a total of 12.47 billion pieces of clothing, up 7.73% over the same period of 2011, including 6.352 billion pieces of woven clothing and 6.118 billion pieces of knitted clothing, up 8.05% and 7.40% respectively over the same period of 2011. There were 14243 enterprises above designated size, and the main business income increased by 11.66% year on year; The total amount increased by 9.66% year on year. The retail sales of clothing commodities of enterprises (units) above designated size totaled 453.8 billion yuan. Broad market, waiting for your excavation!
