4HuFUhzwTr9 go.huanqiu.com article Tea fragrance floating for thousands of years /e3pmh1tuv/e3pmh1ufv/e3pmh1v35 <article><section data type="rtext"><p>Our interview group</p><p>May 21 this year is the fifth "International Tea Day". On May 21, 2020, when the first "International Tea Day" determined by the United Nations came, President Xi Jinping sent a letter of warm congratulations to the series of activities of the "International Tea Day". Xi Jinping pointed out that as a major producer and consumer of tea, China is willing to work with all parties to promote the sustainable and healthy development of the global tea industry, deepen the integration and mutual learning of tea culture, so that more people can know and love tea, share tea flavor and charm, and share a better life</ p> <p>In recent years, local cultural and tourism departments have kept their trust in mind and achieved positive results in promoting the protection and inheritance of tea culture and the integration and development of tea tourism</ p> <p>On November 29, 2022, "Chinese traditional tea making techniques and related customs" was included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity. "Chinese traditional tea making techniques and related customs" includes 44 sub projects, which are knowledge, techniques and practices related to tea garden management, tea picking, tea handicraft, and tea drinking and sharing. Since the successful application for World Heritage for more than one year, all regions have further strengthened the inheritance and protection of tea making skills and promoted Chinese tea culture</ p> <adv-loader __attr__inner="7004636" __attr__style="width: auto; position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0; "></adv-loader> <p>Tea, originated in China, is popular in the world. Tea culture contains the Chinese implicit philosophy and wisdom of life. Nowadays, more and more people are in love with tea making and tasting, and actively become the inheritors and promoters of tea culture. Tea culture has been effectively inherited and protected, and tea tourism integration is growing</ p> <p>Chaozhou Gongfu Tea Art is an important project for Guangdong Province to participate in the declaration of "Chinese traditional tea making techniques and related customs". Ye Hanzhong, the provincial representative inheritor of Chaozhou Gongfu Tea Art, actively promoted it and went to Singapore, Australia and other countries to promote Gongfu Tea culture. Ye Hanzhong set up a Chaozhou Gongfu tea art learning base, and many young people came here to study tea making techniques and understand the Chaozhou Gongfu tea ceremony of "harmony, respect, refinement and joy"</ p> <p>High mountain clouds produce good tea. Duyun City, Qiannan Buyei and Miao Autonomous Prefecture, Guizhou Province, has low latitude, high altitude, less sunshine, high-quality tea breeding environment, and excellent tea making technology, which has established the brand of Duyun Maojian tea. In order to do a good job in the inheritance and protection of Duyun Maojian tea making technology, Qiannan Prefecture improved and improved the traditional technology, and trained young inheritors. At the same time, with the help of big data technology, Duyun Maojian tea making technology was digitally collected, and the tea art inheritance was guaranteed by data technology</ p> <p>Go to Fuchun and have morning tea. Fuchun refreshments have elegant shapes, various varieties and different tastes. Xu Yinghong, general manager of Yangzhou Fuchun Beverage Group Co., Ltd., introduced that the company has held nearly 100 exhibitions and sales activities in the past two years, and also carried out a series of research and promotion activities of intangible cultural heritage, established an intangible cultural heritage institute, excavated the cultural heritage of Yangzhou morning tea, and promoted the integrated development of tourism and morning tea industry</ p> <p>Hakka people always have the etiquette of "guests come to challenge tea". Gannan Hakka tea making skill in Quannan County, Jiangxi Province is one of the sub projects of "Chinese traditional tea making skills and related customs". Liu Junwei, curator of Quannan County Cultural Center, introduced that in order to further promote the activation and inheritance of intangible cultural heritage achievements, Quannan County actively used short video platform to show tea making skills</ p> <p>In recent years, the exploration of tea related industrial forms has never stopped, and a large number of practices have been carried out in various regions in the integrated development of tea and tourism, and positive results have been achieved</ p> <p>"Thousands of years of Confucianism, Buddhism and Taoism, and ancient landscape tea." Wuyishan City, Fujian Province, is the starting point of the "ten thousand mile tea ceremony", and enjoys the reputation of "the hometown of Chinese tea culture and art". The excellent resource endowment has laid a solid foundation for Wuyishan's tea tourism integration practice</ p> <p>Yang Yidong, member of the Party Leadership Group of Wuyishan Municipal Bureau of Culture, Sports and Tourism, and director of Wuyishan Municipal Cultural Museum, introduced that Wuyishan held the cross-strait tea industry exposition, the theme activity of "Inheritance of Heritage" and "Happiness of Tea", and planned and launched tea culture experience activities such as "World Tea Flavor" and "Tea Tourism Holy Land", as well as high-quality tourism routes integrating culture, tourism and tea. "Wuyi Xiangjiang Mingyuan Tea Culture Sightseeing Park: Perfect Combination of Tea and Cultural Tourism" was successfully selected as "2023 Fujian Intangible Cultural Heritage and Tourism Integration Development Excellent Case" by Fujian Provincial Department of Culture and Tourism</ p> <p>Liubao Tea in Wuzhou City, Guangxi Zhuang Autonomous Region, which has a planting history of more than 1500 years, sailed along the "Ancient Tea Boat Road" in the 19th century and became a famous "overseas Chinese selling tea" in China</ p> <p>The thousand year old tea is fragrant for thousands of miles, and the integrated development of tea tourism is vigorous. Wuzhou City has further developed tea garden tour, mountain tour, rural tour and other forms of business, and created a tea boat ancient road tourism belt and a characteristic tea culture industrial park integrating tea culture leisure, tea charm health preservation, and healthy vacation, bringing the "tea boat ancient road" into the view of tourists</ p> <p>In May, it was a good spring. The "Shundehong" bamboo tea industrial base in Dong'an County, Yongzhou City, Hunan Province, was green with green shoots and swaying bamboo shadows. In the Chashan Intangible Cultural Heritage Workshop, tourists are making tea and tasting tea, enjoying a trip to ask for tea in spring. "This is called Chashan, which is the original birthplace of Shunhuangshan wild bamboo tea. 'Shundehong' bamboo tea is a time-honored brand in Hunan, which has been planted for more than 4000 years." Zeng Yuliang, successor of intangible cultural heritage in Chashan Intangible Cultural Heritage Workshop, introduced</ p> <p>At one time, it was difficult to transform rare tea resources into economic benefits due to traffic, sales, market and other factors. In order to solve the development bottleneck, Dong'an County mobilized leading enterprises in the county to participate in town and village assistance, and explored the development pattern of mutual prosperity of tea tourism in accordance with the integrated development idea of "transforming rural areas into parks, tea areas into scenic spots, venues into experience halls, and bases into popular science parks". "Now that the tea industry in Zhujian has developed, I will learn tea, make tea and sell tea. The income from picking tea leaves every day will be more than 300 yuan, which is much better than working outside," said Tang Yingxiu, a villager returning home to start his own business</ p> <p>Before and after this year's "International Tea Day", various activities have been launched all over the country to show the practical achievements of tea tourism integration and promote the profound tea culture</ p> <p>On the day of "International Tea Day", the theme activity of "Tea and the World Share Intangible Cultural Heritage" opened in the main venue of Zhejiang Province, and the first 25 provincial "Intangible Cultural Heritage Tea Spaces" were officially awarded. The superposition of business types of "non genetic institutions+tea space" promotes the deep integration of tea tourism and forms a "Zhejiang style intangible cultural heritage tea life"</ p> <p>Tourists ride mountains and rivers to experience the charm of tea tourism integration. Wuyishan City recently held the "Wuyishan Chongxi Greenway 1000 People Ride" activity. Tourists patrol the greenway along Chongyang Creek, pass through Evergrande Landscape City, ferry, gorge waist, etc., enjoy the ancient city, town, village, tea garden, tea path, watch the tea dance, and feel the charm of Wuyishan eco-tourism loop</ p> <p>Chinese tea also transcends national boundaries and is fragrant all over the world. Foreign friends wear cheongsam to learn tea ceremony and feel the Chinese tea culture in the subtle fragrance; Taste the tea and chat in friendship, and use pieces of tea to build a heart to heart bridge across national boundaries</ p> <p>One leaf connects things, and green tea gathers bosom friends. Making friends with tea shows the beauty of oriental culture, promotes the tea ceremony concept of "purity, respect, harmony and beauty", and sends out the Chinese voice of human civilization exchange and mutual learning to the world</ p> <p>(Interview group members: Chen Yiyao, Li Jinzhi, He Hanzhang, Tai Zijun, Zhou Chen, Meng Ping, Gao Hui, and Hao Ning)</p></section></article> one trillion and seven hundred and sixteen billion four hundred and twenty-seven million five hundred and eighty-eight thousand one hundred and sixty-six Editor in charge: Xing Shuang <a href=" http://www.ctnews.com.cn/paper/content/202405/23/content_95167.html ">China Tourism News</a> one trillion and seven hundred and sixteen billion four hundred and twenty-seven million five hundred and eighty-eight thousand one hundred and sixty-six one two []