Netease privacy policy
Updated: July 1, 2025
Effective date: July 8, 2025
[Preface] NetEase Group and its affiliated companies (hereinafter collectively referred to as“ Netease ”Or“ We ”）We have always solemnly promised to protect and use NetEase's products and services (hereinafter collectively referred to as“ Netease service ”）Users (hereinafter collectively referred to as“ user ”Or“ you ”）Personal information and privacy security. When you use NetEase services, we will collect and use your relevant personal information. We hope that through the NetEase Privacy Policy (hereinafter referred to as“ This policy ”）Explain to you the corresponding processing rules and other related matters when we collect and use your relevant personal information. At the same time, this policy describes your rights and interests on your personal information and the method of contacting us, so as to better protect your rights and interests.
[Special Note] This policy applies to all NetEase services we provide. When you use any of our single services, you should agree to accept this policy and the specific privacy information policy terms set by us in this single service (hereinafter referred to as "specific terms"). In this case, the specific terms and the policy terms will have effect on you at the same time. If there is any inconsistency between the specific clause and the policy clause, the specific clause shall prevail within the scope of the specific clause. If a single service provided by us is not applicable to this policy, the service will explicitly exclude the application of this policy in an appropriate way. Users under 14 years of age will also apply this policy and NetEase Children's Personal Information Protection Rules and Instructions to Guardians 。
Before using various NetEase services, you must carefully read and thoroughly understand this policy, especially the terms marked in bold. You should focus on reading it, and use it after confirming that you fully understand and agree. If you do not agree with the content of this policy, it may cause the NetEase service to fail to operate normally, or fail to achieve the service effect we intend to achieve, you should immediately stop accessing/using NetEase services.
After reading this policy, if you have any questions about this policy or matters related to this policy, you can go to
The "How to Contact Us" section of this policy
Contact us for the feedback channels listed, and we will give you an answer as soon as possible.
This policy will help you understand the following:
1、 How we collect and use personal information
We collect your personal information so that you and other users can use NetEase services more easily and satisfactorily. NetEase's goal is to provide all Internet users with safe, interesting and instructive online experience, and this information will help us achieve this goal.
（1） We will collect and obtain your personal information through the following ways:
1. The information you provided. For example:
(1) Information provided to us when you register an account or use NetEase service;
(2) The information stored when you use NetEase service.
Please note that if you disclose your information in the information uploaded or published in the public area visible to other NetEase users in NetEase service, or in your response to the information uploaded or published by other NetEase users, such information may be collected and used by others. When you find that other NetEase users improperly collect or use your information, you can
The "How to Contact Us" section of this policy
Contact us through the listed feedback channels.
2. Your information provided by a third party. That is, the information about you provided by a third party when using NetEase services or cooperating with us.
3. We got your information. When you use NetEase services, we collect, summarize, record, and generate information through software programs or hardware devices, open channels, etc., such as log information, location information, and device information.
（2） We will collect and use your personal information of the following types for the following purposes:
We need to remind you that because we have many products and services and provide you with different contents, the relevant business functions (including the type of your personal information collected) will also vary depending on the content of the products/services you choose. Please refer to the products/services you actually use. In addition, you understand and agree that we hope to provide you with perfect products and services, so we will constantly improve our products and services, which means that with the iteration, expansion, upgrade, etc. of products and services, we may often launch new services or business functions or re divide business functions, It may also be necessary to collect new personal information or change the purpose or method of use of personal information. If we want to use your personal information for other purposes not specified in this policy or collect additional personal information not mentioned, we will obtain your consent through page prompts, interactive processes, website announcements, updating this policy or other ways according to law. In this process, you can use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.
1. Help you complete registration and login
In order to facilitate us to provide you with continuous and stable services and ensure the security of your use of NetEase services, We need you to provide basic registration or login information, including mobile phone number, e-mail address, and create your account, user name and password. In some individual services, if you only need to use basic functions such as browsing and searching, you do not need to register as a NetEase user and provide the above information.
Some individual services may provide you with the function of "one click login". With your consent, we will use the capabilities provided by the telecom operator to phone number As your registration and login account, and free from password or dynamic verification code verification, it provides you with fast registration and login services. In some cases, you can also quickly log in through face brushing and fingerprint verification. In this process, we only receive Verification results , do not store the Facial features or Fingerprint information . If you do not want to use the above quick login function, you can use other login methods.
You can also, Fill in or supplement your other additional information (such as your nickname, avatar, gender, native place, occupation, education background, date of birth, hobbies, which shall be subject to the individual service interface), This will help us provide you with personalized and better service experience, but if you do not provide this information, it will not affect your basic functions of using NetEase services.
2. Realize identity authentication
In accordance with relevant laws and regulations and regulatory requirements, and to meet the needs of user identity verification, system and service security and other specific service functions, We may need you to provide real identity information (real name and ID card, passport, driver's license, account book information), biometric information (static or dynamic) and other identity information (may vary according to the actual situation) to complete identity authentication. You can choose whether to conduct real name authentication. If you do not provide the above information, it will affect your use of functions and services that require real name authentication (such as publishing content, using game products, etc.).
For the purpose of identity authentication, You agree and authorize us to provide, inquire and check your above-mentioned identity information to relevant identity authentication agencies (such as personal credit agencies, government departments, telecommunications operators, etc.) by ourselves or by entrusting a third party. This information is only for the purpose of certification or other purposes specified by laws and regulations, and will not be used for other purposes without your express authorization.
Please note that your identity information, biometric information, etc. are sensitive personal information. Please provide them carefully. If you refuse to provide them, you may not be able to obtain relevant services, but it will not affect the normal use of other functions and services.
3. Maintain normal operation of basic functions
During your use of our services, we will provide you with basic functions such as browsing and searching, identify abnormal account status, understand product adaptability, and ensure the network and operation security of NetEase services, so as to maintain the normal operation of the above basic functions, We may directly or indirectly collect, store and correlate information about the services you use and how you use them, including:
(1) Log information: When you use our services (including background running status), we may automatically collect your detailed usage of our services and save them as relevant network logs. It includes: your login account, search query content, IP address, browser type, telecom operator, network environment, language used, access date and time, and the web page browsing record you visited, push open record, duration of stay, refresh record, release record, attention, subscription, collection and sharing (subject to the actual use of individual services).
(2) Device information: When you use our services (including background running status), we may receive and record information about the devices you use. Including: device model, operating system and version, client version, device resolution, package name, device settings, process and software list, device identifier (MAC address/IMEI/Android ID/IDFA/OpenUDID/GUID/SIM card IMSI information/OAID/AAID/ODID), software and hardware feature information, device location related information (IP Address, GPS location and WLAN access point, Bluetooth and base station sensor information that can provide relevant information (the specific use of a single service shall prevail). In order to collect the above basic personal device information, we will apply for access to your device information, Bluetooth and/or location permissions. We collect these information to provide you with our basic services and basic functions. If you refuse to provide the above permissions, you may not be able to use NetEase services.
Please note that separate equipment information and log information are information that cannot identify specific natural persons. If we combine this kind of non personal information with other information to identify the identity of a specific natural person, or use it with personal information, during the combined use, this kind of non personal information will be regarded as personal information, and unless we obtain your authorization or otherwise specified by laws and regulations, we will anonymize and de identify this kind of personal information. During the combined use, these information will be treated and protected as your personal information in accordance with this policy.
4. Provide you with interactive and publishing services
When you use NetEase services, upload and/or publish information and conduct relevant interactive behaviors (such as Post post, reply post, top post, like articles, post talk, share, collect and reward ）When, We will collect the information you upload, publish or form, and use your nickname, avatar and published content for display. You can manage and control the scope of information you disclose through the independent operation of the product interface or following the guidance of Article 5 of this policy.
Please note that your publicly released information may contain your or others' personal information or sensitive personal information. Please consider carefully before publishing. If the information you publish involves the personal information of others, you should obtain the consent of others before publishing.
5. Help you place an order, pay and deliver goods or services to you
(1) When you order specific goods and/or services in NetEase service, we will generate an order for you to purchase the goods and/or services through the system. During the order placing process, you may need to provide the consignee's personal identity information, name, receiving address, postal code, contact number, and payment status information. If you refuse to provide such information, we will not be able to complete the relevant delivery services. If you order goods or services for others through NetEase service, you need to provide the above information of the actual subscriber. Before providing us with the above-mentioned information of the actual subscriber, you need to ensure that you have obtained its authorization consent;
(2) In order to show you the transaction information of your account and ensure the transaction security, we will collect the information generated during your use of NetEase services Information (such as information of goods or services you purchased, specific order number, order creation time, transaction amount) It is used to show you and facilitate your order management;
(3) To complete order payment, deliver goods or services, confirm transaction status and provide after-sales and dispute resolution services, We will collect your account number, order, transaction, payment, logistics information, your consultation or complaint information related to the transaction progress through the trading partner, payment institution, logistics company, etc. selected by you based on the exchange, or provide your aforementioned information to the above service provider.
6. Provide you with customer service or other user response functions
When you contact our customer service or use other user response functions (such as providing after-sales applications during sales, personal information protection complaints or suggestions, other customer complaints and needs), We may need you to provide necessary personal information to match and verify your user identity, In order to protect your account and system security. We may also save your contact information (phone number, email and other contact information you used when contacting us or provided to us on your own initiative), your communication/call records and contents with us, and other necessary information related to your needs, In order to contact you or help you solve problems, or record the solutions and results of related problems.
7. Provide you with unified login service of NetEase account and third-party login service
Based on the NetEase service you choose to use, we may obtain the relevant information you are authorized to provide from related parties and third-party partners. For example, when you use the unified login service of NetEase account, in order to facilitate your login and use of various NetEase services and products, we may synchronize your Account information, mobile phone number and login related data, as well as other information authorized by you . When you log in to NetEase service using the account of a third party platform, we will obtain the Relevant information (including user name, nickname and avatar, subject to your authorization), and after you agree to this policy, bind your third-party account with the NetEase service account created for you, so that you can directly log in and use NetEase services through the third-party account. We will collect and use your information on the premise that we comply with relevant laws and regulations, agree with related parties or third-party partners, and believe that the information provided by them is from a legitimate source.
8. Information display and push of goods or services provided to you
(1) Show and push goods or services for you
Based on the information you provide us, the information we obtain directly, and the information we collect about you through indirect means (such as Your browsing and search records, equipment information, location information, order information), we may conduct machine learning, recommendation algorithm modeling, programmed advertising recommendation algorithm modeling, user behavior analysis and user profiles, other data analysis and mining processing activities in a secure environment based on the combination of one or more of the above information, to extract your browsing Search preferences, behavior habits, location information related features, so as to adjust our algorithm effect, and provide you with more personalized content for page display and recommendation that meet your needs.
For the smooth development of necessary/reasonable business and in the case of legal compliance, and to 1) meet your personalized requirements; 2) Better perform our obligations and exercise our rights in the relevant user agreement or this policy; 3) Provide you with more accurate product/service questionnaire survey, advertising or marketing information to improve the quality of our products/services; 4) For the purpose of abiding by laws and regulations, we may entrust our affiliated companies and partners to process relevant personal information with your authorization and consent. In the process, You agree and authorize us to provide our affiliated companies and partners with de identified personal information (such as mobile phone numbers and device identification information after security encryption). Our affiliated companies or partners will, according to our entrusted instructions, And form the analysis and processing results based on the data tags legally retained about you in its operation (such as preference scoring information constructed based on your preference characteristics, trading habits, etc.). You agree and authorize the affiliated companies or partners entrusted by us to provide the above analysis and processing results to us for use, so as to optimize and improve the effective reach rate of the promotion content or analyze, measure, count advertising, and promote the effectiveness of related goods or services.
We, our affiliated companies or our partners may be based on the personal information provided to us by you, the personal information directly obtained by us, and the above information about you collected by us indirectly, Send you marketing information through websites and applications, e-mail, SMS, telephone or other means, recommend or provide you with the following goods and services that we, our affiliates or third parties may be interested in:
Goods and services of us and our affiliated companies, including but not limited to: instant messaging services, online media services, interactive entertainment services, social networking services, payment services, Internet search services, location and map services, applications and services, data management software and services, online advertising services, Internet finance and other social media, entertainment Online games, e-commerce, educational services, information and communication software and services.
Third party goods and services, including but not limited to: Internet services, food and catering, sports, music, movies, television, live performances and other arts and entertainment, books, magazines and other publications, clothing and accessories, jewelry, cosmetics, personal health and hygiene, electronics, collectibles, household utensils, appliances, home decoration and furnishings, pets, cars, hotels Transportation and tourism, banking, insurance and financial services, points and incentive plans, and other goods and services that we think may be relevant to you.
At the same time, we fully respect your choice of automated decision-making, and strive to protect your privacy experience. If you do not want to accept our personalized service, you can close or exit according to the guidance provided by the single service you use (after closing, the relevance of the personalized content you see will be reduced). If you think that some of our decisions in personalized services are made through an automated decision-making mechanism, and these decisions have a significant impact on your legitimate rights and interests, you can go through The "How to Contact Us" section of this policy The listed feedback channels contact us and ask us to explain. You have the right to reject decisions made only through automated decision-making.
(2) Notify you
For your contact information (mobile phone number, email address and other contact information) provided by you in the process of using the service, we may send you notices related to NetEase service by email, SMS, phone or other means in operation, which are used for user message notification (such as payment reminder, logistics notification information), identity verification, security verification, event invitation User experience research and return visit.
If you don't want to continue to receive messages sent by us, you can ask us to stop sending, for example: ask us to stop sending related messages according to the SMS unsubscription guidelines, or set in the mobile terminal device of our single service product to stop receiving messages sent by us, or follow the The "How to Contact Us" section of this policy Contact us for unsubscribe help with the listed contact information; Except that we send messages according to laws or service agreements.
9. Provide you with security
In order to improve the security of your use of services provided by us and our related parties and partners, protect your or other users or the public's personal and property security from infringement, and better prevent security risks such as phishing websites, fraud, gray products, network vulnerabilities, computer viruses, network attacks, and network intrusion, More accurately identify violations of laws and regulations or NetEase service related agreement rules, We may collect, use or integrate your account information, identity information, transaction information, equipment information, log information and information that our affiliated companies and partners obtain your authorization or share according to law To comprehensively judge your account and transaction risks, conduct identity verification, detect and prevent security incidents, and take necessary recording, auditing, analysis and disposal measures according to law. To ensure the security of the user account, when we identify that the mobile phone number you use to register and log in to the account has the risk of secondary number issuance, we will Mobile phone number, account registration/login time It is provided to telecom operators for secondary number verification to ensure the security of your account.
10、 You understand and agree that in some individual services, we or the third-party software tool development kits (SDKs) and plug-ins we access may require you to open certain necessary access permissions in your device to collect and use the information involved in these permissions. To protect your right to know, the following is an example of the relevant device permissions that NetEase Service may apply for and use, but the actual permission application situation should be subject to the product interface prompts of each individual service, the privacy policy description, and the device operating system (such as iOS/Android/Hongmeng) or product version that you actually use:
(1) After you open the storage permission, you allow us to access your storage space so that you can download and save the content, or realize the corresponding services and other functions through caching;
(2) After you open the device information permission, you allow us to obtain your device information as the unique identification of your device, so as to provide you with a page more suitable for your needs to display and recommend personalized content, understand product adaptability, identify abnormal conditions, and ensure the network and operation security of NetEase Service;
(3) After you open the photo album and/or camera (camera) permissions, you can upload and take photos/pictures/videos, and achieve the functions of publishing information and comments, live video or providing proof of communication with customer service;
(4) After you open your address book permission, we can obtain your address book friend information to provide you with friend status query, invite your friends to use NetEase services, share content/products with people you know, and other functions;
(5) After you turn on the microphone and relevant voice permissions, you can use the voice function to exchange information with our products and others, or contact customer service;
(6) After you open the location permission, we can obtain your location information so that you can interact with friends nearby or push personalized content to you based on your location;
(7) After you enable our permission to read/write your calendar, we can obtain or write your schedule time to provide you with recording, appointment, reminder and other functions.
According to the product/service upgrade iteration, the type and purpose of applying for and using the equipment permission may change. We will update the description according to these changes in a timely manner to ensure that you know the application and use of permission in a timely manner.
When you need to turn off these function permissions or revoke the authorization, most mobile devices will support your demand, but the permission prompt method and closing path may be different for different devices. For specific methods, please refer to the guidance of your mobile device's service provider or manufacturer. Please note that when you open any permission, you authorize us to collect and use relevant information to provide you with corresponding services. Once you close any permission, you cancel your authorization. We will no longer continue to collect and use relevant information based on the corresponding permission, nor can we provide you with the services corresponding to this permission, This may cause that the corresponding business function cannot be realized or the expected effect cannot be achieved. However, your decision to close the authority will not affect the collection and use of information previously based on your authorization.
11. Exemption from personal information processing with consent according to law
Please understand that, according to relevant laws and regulations, your authorization and consent are not required to process your information in the following circumstances:
(1) Necessary for entering into or performing the contract according to your requirements;
(2) Necessary for performing legal duties or legal obligations, such as legal duties or legal obligations directly related to national security, national defense security, criminal investigation, prosecution, trial and judgment execution;
(3) It is necessary to respond to public health emergencies or protect the life, health and property safety of natural persons in emergencies;
(4) Implement news reporting, public opinion supervision and other behaviors for the public interest, and process personal information within a reasonable range;
(5) Handle your personal information disclosed by yourself or other personal information that has been legally disclosed (such as legal personal information disclosed through legal news reports, government information disclosure and other channels) within a reasonable range;
(6) Other circumstances stipulated by laws and regulations.
2、 How do we use COOKIES or similar technology
We or our partners may obtain and use your information through COOKIES or similar technology, and store such information as log information.
By using COOKIES, we provide users with a simple and personalized web experience. A COOKIE is a small amount of data that is sent from a network server to your browser and stored on the computer hard disk. We use COOKIES to benefit users. For example, to make the login process of Netease virtual community faster, you can choose to save the user name in a COOKIES. This will make it easier and faster to log in to NetEase's services next time. COOKIES can help us determine the pages and contents you connect, the time you spend on specific NetEase services and the NetEase services you choose.
COOKIES enables us to serve you better and faster, and makes your experience in Netease services more personalized. However, you should be able to control whether and how COOKIES is accepted by your browser. Please check the files that come with your browser for more information on this.
We and third-party partners may collect and use your information through COOKIES or similar technologies, and store such information.
We use our own COOKIES or similar technology, which may be used for the following purposes:
1. Remember your identity. For example, COOKIES or similar technologies can help us identify you as our registered user, or save the information you provide us about your preferences or other information;
2. Analyze your use of our services. We can use COOKIES or similar technologies to understand what activities you use NetEase services for, or which services are most popular;
3. Advertising optimization. COOKIES or similar technologies can help us provide you with advertisements related to you based on your information rather than general advertising.
When we use COOKIES or similar technologies for the above purposes, we may provide advertisers and other partners with a summary of non personally identifiable information collected through COOKIES or similar technologies to analyze how you and other users use NetEase services and advertising services.
There may be COOKIES or similar technologies placed by advertisers and other partners on NetEase services. These COOKIES and or similar technologies may collect non personally identifiable information related to you to analyze how users use such services, send you advertisements that you may be interested in, or evaluate the effect of advertising services. The collection and use of such information by these third-party COOKIES or similar technologies are not subject to this policy, but are subject to their own information protection statements. We are not responsible for the third-party COOKIES or similar technologies.
The use of COOKIES is the industry practice of most websites. We will not use COOKIES for purposes other than those stated in this policy. You can manage or delete COOKIES according to your own preferences. Specifically, you can reject or manage COOKIES or similar technologies through the browser or user selection mechanism. But please note that if you disable COOKIES or similar technologies, we may not be able to provide you with the best service experience, and some services may not work properly. At the same time, you will still receive advertisements, but their relevance to you will be reduced.
3、 How we provide, transfer or disclose personal information
（1） Data provision in business cooperation
Some specific modules in some of our services or business functions may be provided by our affiliated companies, or external suppliers, subcontractors, business partners (hereinafter collectively referred to as“ Partner ”）Yes, so in business cooperation, we may provide partners with personal information necessary for business purposes.
We attach great importance to protecting your personal information and will only provide your necessary personal information for legal, legitimate, necessary, specific and clear purposes. For partners, we will sign a strict confidentiality agreement with them, requiring them to handle information according to our instructions/instructions, this policy, relevant agreements and any other relevant confidentiality and security measures. At the same time, we will take necessary measures to supervise their personal information processing activities to ensure that your personal information is safe and controllable. For example, we will carry out security detection on situations where a third party obtains your information through application program interfaces (APIs), SDKs and other forms.
Unless otherwise agreed by you, we will not provide your personal information to any third party other than NetEase except for the following circumstances:
1、 Realize our services/functions. In some cases, we need to provide your information to our partners to realize the function of our products and/or services, so that you can use the services you need normally, including: (1) providing corresponding Transaction order information and payment amount information; (2) Provide services to third-party merchants and logistics service providers stationed on NetEase platform Order information; (3) Provided to real name certification service providers Materials required for real name authentication (including identity information); (4) Other necessary provision of partners related to our services/functions (such as providing your Basic information and participation To protect your event experience and rights).
2、 Realize security and statistical analysis. In order to ensure the security and stability of NetEase services and protect your and our legitimate rights and interests from illegal infringement, we will provide your information to partners on the premise of using industry common security technology, including: (1) providing data analysis services (including online advertising monitoring, data statistics, data analysis, etc.) Log information and equipment information; (2) Provide product analysis services (including application crash analysis, network performance analysis, domain name resolution optimization) to partners Statistical data of your product usage (such as crash and flash back); (3) Provide your Mobile phone number, account registration/login time To detect the secondary number setting; (4) Other necessary provision to ensure the safety and stability of services.
3、 Realize the purpose of advertising and marketing promotion. Including: (1) We may provide your relevant information to partners who provide marketing services, data analysis services (including advertising, marketing, questionnaire research, preference analysis, etc.), including Questionnaire survey data you filled in, personal information after de identification processing (such as mobile phone number after security encryption, device identification information). The partner will form analysis and processing results and provide them to us according to our entrustment and based on the legally retained data labels about you (such as preference score information based on your preference characteristics, trading habits, etc.) in its operation, so as to optimize and improve the effective reach rate of the promotion content or analyze, measure, count the effectiveness of advertising, promotion and related goods or services ; (2) Provide the partners who entrust us with the promotion with how many people have seen their promotion information or bought the goods after seeing the information, or provide them with Statistical analysis information that cannot identify individuals To help them understand their audience or customers.
4、 Realize unified login of Netease account. In order for us to provide you with consistent services based on a unified account system and facilitate your unified management, personalized recommendation, system and account security, your personal information may interact with our related parties as necessary, including: (1) to help you save time and simplify the operation process, After you register our Netease mobile phone account/email account, you can log in to some single services without re registration Account related information, mobile phone number and login related data Will carry out necessary interactions within our products and those of our related parties; (2) In order to enable you to have consistent and personalized browsing, advertising or service experience for promoting our products or services of our affiliates, you know and agree that your Account information, device information, relevant browsing data and other information reflecting your usage habits and hobbies It may be provided to our related parties. We will only provide necessary personal information for the above purposes. If the related parties change the purpose of using personal information, we will ask them to obtain your authorization and consent again.
5. Realize this policy Article 1 "How we collect and use personal information" Other purposes described in section.
6. Fulfill our obligations and exercise our rights in this policy or other agreements between us and you.
7. Within the scope of laws and regulations, in order to comply with the law, protect the interests, property or security of us and our affiliates or partners, you or other NetEase users or the public from damage, such as to prevent fraud and other illegal activities, reduce credit risk, and resolve disputes, we may Other companies and organizations exchange your information. However, this does not include selling, sharing or otherwise disclosing information for profit in violation of the commitments made in this policy.
8. According to your legal needs or with your authorization.
9. Information provided at the legal request of the minor's guardian/close relatives of the deceased.
10. Provided according to the single service agreement signed with you (including the electronic agreement signed online and the corresponding platform rules) or other legal documents.
11. Provided based on academic research.
12. It is provided based on the social public interest in line with laws and regulations.
If you want to know more about data partners (including SDKs accessed in various services), please refer to the instructions provided in the list of individual service privacy policies and other documents.
（2） Transfer
With the continuous development of our business, we may conduct mergers, acquisitions, asset transfers or similar transactions, and your personal information may be transferred accordingly. In case of the above changes, we will inform you of the name and contact information of the new company and organization holding your personal information, and require them to continue to be bound by this policy. Otherwise, we will require the company and organization to ask you for authorization and consent again.
（3） Publicity
In principle, we will not publicly disclose your personal information to unspecified public. We will only disclose your personal information under the following circumstances and on the premise of taking security measures that comply with industry standards:
1. According to your active choice or other circumstances with your explicit consent, we may publicly disclose the information you designated.
2、 In the event that you seriously violate the relevant agreements and rules of NetEase service, or in order to protect the property safety of other NetEase users or the public from infringement, we may disclose your personal information.
3、 If your information must be provided according to the requirements of laws and regulations, mandatory administrative law enforcement or judicial requirements, we may disclose your information according to the required information type and disclosure method. On the premise of compliance with laws and regulations, when we receive the above request for information disclosure, we will require the requesting party to issue corresponding legal documents, such as subpoenas or investigation letters. We firmly believe that the information we are required to disclose should be as transparent as possible within the scope of the law. We have carefully reviewed all requests to ensure that they have legal basis.
（4） Exemption from personal information processing with consent according to law
Please understand that according to relevant laws and regulations Used by partners, or transferred by us, disclosed publicly Your information does not need your authorization:
1. Necessary for entering into or performing the contract according to your requirements;
2. Necessary for performing legal duties or legal obligations, such as legal duties or legal obligations directly related to national security, national defense security, criminal investigation, prosecution, trial and judgment execution;
3. It is necessary to respond to public health emergencies or protect the life, health and property safety of natural persons in emergencies;
4. Implement news reporting, public opinion supervision and other behaviors for the public interest, and process personal information within a reasonable range;
5. Handle your personal information disclosed by yourself or other personal information that has been legally disclosed (such as legal personal information disclosed through legal news reports, government information disclosure and other channels) within a reasonable range;
6. Other circumstances stipulated by laws and regulations.
4、 How we store and protect personal information
（1） Storage of personal information
1. Storage life
Unless otherwise specified by laws and regulations or regulatory authorities, we will only store your personal information within the shortest time limit necessary for the purposes described in this policy. We determine the storage period of personal information mainly according to the following standards and the longer one shall prevail:
(1) Complete the transaction purpose related to you and maintain the corresponding transaction and business records to respond to your possible inquiries or complaints;
(2) Ensure the safety and quality of our services for you;
(3) Do you agree to a longer retention period;
(4) According to the relevant needs of dispute resolution and limitation of action;
(5) Whether there are other special agreements or laws, regulations and regulatory requirements on the retention period.
When the storage period expires, we will comply with relevant laws and regulations to delete or anonymize your personal information. When you actively delete your personal information or cancel NetEase related product account, we will also take the above treatment for your personal information, unless laws and regulations require mandatory retention.
If we terminate our service or operation, we will stop collecting your personal information in a timely manner. At the same time, we will comply with relevant laws and regulations to notify or announce to you in advance, and delete or anonymize your personal information after the termination of service or operation, unless otherwise specified by laws and regulations or regulatory authorities.
2. Storage location
In principle, personal information collected and generated in our operations in the People's Republic of China is stored in China. If it is really necessary to transmit your personal information abroad, we will follow the national laws and regulations and the provisions of the relevant regulatory authorities or ask for your separate consent, and provide adequate protection for your personal information.
（2） Protection of personal information
We attach great importance to personal information security, set up a special security team, and take all reasonable and feasible measures to protect your personal information:
1. Technical measures for data security
We will take security measures that comply with industry standards, including establishing reasonable system specifications and security technologies to prevent your personal information from unauthorized access, use, modification, and data damage or loss.
Our service adopts a variety of encryption technologies. For example, in some NetEase services, we will use encryption technology (such as SSL) to encrypt your personal information and isolate it through isolation technology to protect your personal information.
In the use of personal information, such as information display and information association calculation, we will use a variety of data desensitization technologies to enhance the security of information in use.
We will also use strict data access control and multiple identity authentication technology to protect personal information and prevent data from being used illegally.
2. Other security measures we take to protect personal information
We have an advanced data security management system with data as the core and around the data life cycle, which can improve the security of the whole system in terms of organizational construction, system design, personnel management, product technology and other aspects. We manage and standardize the storage and use of personal information by establishing a data classification and grading system, personal information protection and data security management specifications, and data security development specifications.
We carry out comprehensive security control over data through the signing of confidentiality agreements, monitoring and audit mechanisms by information contacts.
We actively promote internal information security assessment and external authoritative standard certification, and continue to promote the passing of ISO27001 information security certification, ISO27701 privacy information management certification, and national network security level protection three-level certification.
We will also hold security and personal information protection training courses to strengthen employees' security awareness and awareness of personal information protection policies and related procedures.
3. We only allow NetEase employees and partners who need to know these information to access your personal information, and have set up a strict access control and monitoring mechanism for this purpose. We also require all personnel who may have access to your personal information to perform corresponding confidentiality obligations. If they fail to fulfill these obligations, they may be investigated for legal responsibility or terminated the cooperation relationship with NetEase.
4. The Internet is not an absolutely secure environment, and the way of communication with other users such as e-mail, instant messaging, social software or other service software cannot be determined whether it is fully encrypted. We recommend that you use complex passwords when using such tools, and pay attention to protecting your information security. When communicating with a third party or purchasing goods and services through NetEase service, you inevitably have to disclose your information, such as contact information or postal address, to the counterparty or potential counterparty. Please protect your information properly and only provide it to others when necessary.
5. The Internet environment is not 100% secure. We will try our best to ensure or guarantee the security of the personal information you send us. If our physical, technical, or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering, or destruction of personal information, resulting in damage to your legitimate rights and interests, we will bear the corresponding legal responsibility.
6. Security incident handling
In order to deal with the possible risks of personal information leakage, damage and loss, we have developed a number of systems to clarify the classification and grading standards of security incidents and security vulnerabilities and the corresponding processing procedures. We have also established an emergency response team for security incidents. According to the requirements of security incident handling specifications, we launch security plans for different security incidents, stop loss, analyze, locate, develop remedial measures, and work with relevant departments to trace and attack. We also regularly organize internal training and emergency drills to enable our relevant staff to master the corresponding emergency response strategies and procedures.
In the event of an unfortunate information security incident, we will, in accordance with the requirements of laws and regulations, promptly inform you of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions you can independently prevent and reduce risks, and the remedial measures for you. At the same time, we will inform you of the event in a timely manner by mail, letter, telephone, push notice, etc. If it is difficult to inform the information subject one by one, we will take a reasonable and effective way to publish the announcement. At the same time, we will actively report the disposal of information security incidents according to the requirements of the regulatory authorities.
Please understand that due to the limitations of technology and risk prevention, even if we have tried to strengthen security measures, we cannot always guarantee 100% security of information. You need to understand that the system and communication network you use to access NetEase services may have problems due to circumstances beyond our control.
Please be sure to keep your account number, password and other identity elements properly. When you use NetEase service, we will identify your identity through your account, password and other identity elements. Once you disclose the above information, you may suffer losses and may be detrimental to you. If you find that the account number, password and/or other identity elements may or have been disclosed, please contact us immediately so that we can take appropriate measures in time to avoid or reduce related losses.
5、 How to manage your personal information
（1） Access, correction, supplement and deletion
We encourage you to update and modify your personal information to make it more accurate and effective.
If you want to query, correct, supplement or delete some of your information, please log in to NetEase account center (please log in to NetEase email account https://reg.163.com ; Please log in to Netease mobile account https://aq.reg.163.com/ydaq/offline#/ ）As well as the relevant function pages of each individual service, we provide you with relevant operation guidance and operation settings. For your information collected through COOKIES or similar technologies, we also Article 2 of this policy "How do we use COOKIES or similar technology" The section describes the selection mechanism provided to you.
However, for the sake of security and identity recognition, you may not be able to access, modify, supplement or delete some initial registration information submitted during registration (such as information after real name authentication) on NetEase's interactive interface. If it is necessary to access, modify, supplement or delete such information, You can use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed. We will take appropriate technical means or contact channels to enable you to access, correct, supplement and delete your personal information or other information provided when using NetEase services, unless otherwise specified by laws and regulations.
Unless otherwise specified by laws and regulations, when you correct or delete your personal information, due to security technology restrictions, we may not immediately correct or delete the corresponding information from the backup system, but will correct or delete the information when the backup is updated.
（2） Publicity and sharing
Many of our services allow you to publicly share your relevant information not only with your social network, but also with all users using the service, for example, the information you upload or publish in NetEase service, your response to the information uploaded or published by others, Upload or publish your information, including location data and log information related to these information, via email or in the public area not visible to specific users in NetEase service. You can independently control the scope of disclosure/sharing through the relevant function pages of each single service or The "How to Contact Us" section of this policy Contact us for the feedback channels listed. As long as you do not delete the information you have disclosed or shared, the relevant information may always remain in the public domain; Even if you delete the shared information, the relevant information may still be independently cached, copied or stored by other users or a third party not under our control, or saved in the public domain by other users or such third party. If you disclose or share your personal information or other people's personal information or even sensitive personal information through the above channels, we will not be responsible for information disclosure or infringement. Therefore, we remind and ask you to carefully consider whether to disclose or share information through the above channels.
（3） Account cancellation
We provide you with the way to cancel your account. In compliance with our service terms and conditions and relevant national laws and regulations, You can submit an account cancellation application in the NetEase account center according to the corresponding requirements (please log in to the NetEase email account https://reg.163.com And click "Account cancellation"; Please log in to Netease mobile account https://aq.reg.163.com/ydaq/offline#/ And click "Account cancellation"), you may need to follow the specific instructions prompted on the service page to cancel some individual service accounts. You can also choose to use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.
To ensure security, we may need to verify your real identity before you log off your account. After the account is cancelled, we will stop providing all or part of NetEase services for you, delete your personal information or anonymize, unless otherwise specified by laws and regulations.
（4） Change or withdraw the scope of your authorized consent
You can always choose whether to disclose personal information to us. Some personal information is necessary for using NetEase services, and we may not be able to respond to your request to change or withdraw the scope of authorization. But the provision of most other information is up to you. You can change the scope of information you authorize us to continue collecting or revoke your authorization by deleting information, turning off device functions/permissions, turning off notifications, unsubscribing information content, and canceling your account. For specific ways to change the scope of authorization, please refer to the relevant function pages and privacy policy guidelines of each individual service, and the system settings of your website or mobile device.
After the authorization is revoked, we cannot continue to provide you with the services corresponding to the revocation of authorization, and we will no longer process your corresponding information. However, your decision to withdraw your authorization will not affect the information processing based on your authorization.
Some services may involve recommending personalized content and sending targeted ads to you through automated decision-making, If you do not want to be recommended for personalized content or receive advertising information, you can close/unsubscribe relevant content through the relevant function pages of each individual service, or The "How to Contact Us" section of this policy Contact us for the feedback channels listed.
（5） Copy and transfer your personal information
If you need a copy of your personal information, you can The "How to Contact Us" section of this policy Contact us through the listed feedback channels. After verifying your identity, we will provide you with copies of your personal information (including basic data and identity information) in our services, unless otherwise stipulated by laws and regulations or this policy.
You can also ask us to transfer your personal information to a third party designated by you, provided that the conditions specified by relevant national departments are met and the technology is feasible.
（6） Protection of personal information of the deceased
If a Netease user dies unexpectedly, his or her close relatives can pass the The "How to Contact Us" section of this policy Contact us through the listed feedback channels, and exercise the right to view, copy, correct, and delete the personal information of the deceased, unless otherwise arranged by the deceased.
（7） Respond to your request above
To ensure security, you may need to provide a written request or prove your identity in other ways. We may ask you to verify your identity before processing your request. For your reasonable request, we do not charge a fee in principle, but for repeated requests that exceed reasonable limits, we will charge a certain cost as appropriate. We may refuse those requests that are unprovoked and repetitive, require too many technical means (for example, need to develop new systems or fundamentally change the current practices), bring risks to the legitimate rights and interests of others, or are very impractical (for example, involving information stored on backup tapes).
We will not be able to respond to your request if:
1. Related to our performance of our obligations under laws and regulations;
2. Directly related to national security and national defense security;
3. Directly related to public safety, public health and major public interests;
4. Directly related to criminal investigation, prosecution, trial and execution of judgments;
5. We have sufficient evidence to show that you have subjective malice or abuse of rights;
6. In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;
7. Responding to your request will cause serious damage to the legitimate rights and interests of you or us or other individuals and organizations;
8. Involving trade secrets.
6、 Third party services
NetEase services may access or link to social media or other services provided by third parties (including websites or other service forms, hereinafter collectively referred to as“ Third party services ”）。 include:
1. You can use the "Share" button to share some NetEase service content to third-party services, or you can share third-party service content to NetEase services. These functions may collect your or others' personal information (including your log information), and may install COOKIES in your equipment to run the above functions normally. Please ensure that you have obtained the authorization of the relevant obligee before sharing;
2. We provide you with links through advertising or other means of our services, so that you can link to third-party services or websites;
3. Other access to third-party services. For example, To achieve the purposes stated in this policy, our different products and services may access SDKs or other similar applications (such as embedded code, plug-ins, etc.) provided by third-party service providers, so as to provide you with better product functions, customer services and user experience. At present, the third-party service providers we access mainly include the following types:
(1) For advertising related services, including advertising display, advertising data monitoring/statistics, etc;
(2) It is used for message push function, including mobile phone manufacturer push push, specific event reminder, personalized content recommendation, etc;
(3) It is used for payment related services, including order payment, transaction behavior verification, revenue settlement, payment information summary and statistics;
(4) It is used to obtain device location permissions, collect device information and log information with your consent;
(5) Used for third-party authorization services, including third-party account login, sharing relevant content to third-party products, etc;
(6) It is used to support product function modules, including online live broadcast, video playback, voice recognition AR、 Intelligent customer service, bullet screen play, content storage, etc;
(7) It is used to optimize product performance, including improving hardware distribution network capability, reducing server cost, functional hot repair, etc;
(8) It is used for account security and product reinforcement related services, including network monitoring, domain name resolution, anti hijacking, anti spam and anti cheating, encryption and decryption services, etc.
Some third-party SDKs or similar applications we access may collect your personal information. If you use such services provided by a third party in our services, you agree that they will directly collect and process your information. We will evaluate the legality, legitimacy and necessity of such third-party services to collect personal information, require such third-party services to take protective measures against your personal information, and strictly comply with relevant laws, regulations and regulatory requirements. You can click Third Party SDK Directory To understand the basic information of the third-party SDKs we mainly access. It should be noted that the access of individual services to third-party SDKs may be different. If you need to know the details of the access of individual services to third-party SDKs, please go to the corresponding product and service pages and check the specific terms and relevant contents of our individual services. The aforementioned Third Party SDK Catalog does not represent all third-party SDKs we access in all services. You can also choose to use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.
The above third party services shall be operated by the relevant third party. Your use of such third party services (including any information you provide to such third party) must be subject to the third party's own terms of service and information protection statement (not this policy). You need to carefully read its terms and choose whether to accept its services. This policy only applies to the personal information collected by NetEase, and does not apply to the services provided by any third party or the personal information processing activities of a third party. The third party is responsible for its own behavior when using your information. If you find that there are risks in these third-party services or information processing activities, we recommend that you terminate the relevant operations to protect your legitimate rights and interests and contact us in a timely manner.
7、 Protection of minors
NetEase attaches great importance to the protection of minors' personal information. We recommend: Any minor who participates in online activities shall obtain the consent of his parents or other guardians (hereinafter referred to as "guardians") in advance. We will process and protect the personal information of minors in accordance with relevant national laws and regulations. If we find that we have collected the personal information of minors without the prior consent of the verifiable guardian, we will try to delete the relevant information as soon as possible.
We encourage guardians to guide minors to use NetEase services. If you are a minor under the age of 14, please inform your guardian to read and accept this policy together NetEase Children's Personal Information Protection Rules and Instructions to Guardians And ensure that you seek their consent and guidance before using NetEase services and submitting personal information. If you are the guardian of a minor under the age of 14, please pay attention to whether the minor under your guardianship uses our services after obtaining your consent. When you have questions about the personal information of minors under your guardianship, please go to The "How to Contact Us" section of this policy Contact us for the listed feedback channels.
8、 Amendments and Notices
In order to provide you with better services, we may modify the terms of this policy in due course according to the update of NetEase services and relevant requirements of laws and regulations. These amendments form part of this policy and replace the previous relevant content. Without your explicit consent, we will not reduce your rights under the currently effective privacy policy.
Any changes we make will put your satisfaction first. When the terms of this policy change, we will issue an updated version of the privacy policy on the website, mobile terminal and other channels or remind you of the update of relevant content in other appropriate ways. We encourage you to consult our latest privacy policy every time you use NetEase service. Under the above circumstances, if you continue to use our services, you agree to accept and be bound by the revised privacy policy.
9、 How to contact us
We have set up a special department for personal information protection, which will protect your personal information according to this policy. If you have complaints and reports about personal information security, or you have any questions, opinions or suggestions about this policy, NetEase's personal information protection measures, and matters related to your personal information, Please contact us through one of the following ways:
1. Send mail to Privacy@service.netease.com
2. Feedback through [Online Customer Service] or [Customer Service Phone] of each product end
3. Write a letter to the Legal Department of Netease Phase II Group, No. 399, Wangshang Road, Binjiang District, Hangzhou (receipt); Post code: 310052
Generally, we will handle and reply within 15 working days after receiving your questions, comments or suggestions and verifying your user identity (please note that we may not reply to questions unrelated to this policy or your personal information rights and interests). If you are not satisfied with our handling, you can also complain and report to the department performing the responsibility of personal information protection, or file a lawsuit to the court with jurisdiction in the defendant's domicile to seek solutions.
10、 Appendix: Relevant Definitions
NetEase: "NetEase" in this policy refers to NetEase Group and its affiliated companies.
Related companies/parties: Refers to NetEase affiliated companies disclosed in the latest annual report of NetEase, Inc.
personal information: Refers to all kinds of information related to identified or identifiable natural persons recorded electronically or in other ways, excluding information after anonymization.
Sensitive personal information: It refers to personal information that, once disclosed or illegally used, is likely to cause the human dignity of a natural person to be infringed or the safety of person and property to be endangered, including biometrics, religious belief, specific identity, medical health, financial account, trace information, and personal information of minors under the age of 14.
De identification: It refers to the process in which personal information is processed so that it cannot identify a specific natural person without the help of additional information.
Anonymization: It refers to the process in which personal information cannot be identified and recovered after being processed.