Netease privacy policy

Updated on: November 1, 2021

[Preface] NetEase Group and its affiliated companies (hereinafter collectively referred to as "NetEase" or "us") have always solemnly promised to protect the personal information and privacy security of users (hereinafter collectively referred to as "users" or "you") who use NetEase's products and services (hereinafter collectively referred to as "NetEase services"). When you use NetEase services, we may collect and use your relevant personal information. We hope to explain to you the corresponding processing rules and other related matters when we collect and use your relevant personal information through the NetEase Privacy Policy (hereinafter referred to as the "Policy"), so as to better protect your rights and interests.

[Special Note] This policy applies to all NetEase services we provide. When you use any of our individual services, you agree to accept the protection of this policy and the specific privacy information policy terms set by us in this individual service (hereinafter referred to as "specific terms"). In this case, the specific terms and the policy terms will have effect on you at the same time. Users under 14 years old are also subject to this policy and NetEase Children's Personal Information Protection Rules and Instructions to Guardians If there is any inconsistency between the specific clause and the policy clause, the specific clause shall prevail within the scope of the specific clause. If a single service provided by us is not applicable to this policy, the service will explicitly exclude the application of this policy in an appropriate way.

Before using various NetEase services, you must carefully read and thoroughly understand this policy, especially the terms marked in bold. You should focus on reading it, and use it after confirming that you fully understand and agree. If you do not agree with the content of this policy, it may cause the NetEase service to fail to operate normally, or fail to achieve the service effect we intend to achieve, you should immediately stop accessing/using NetEase services.

After reading this policy, if you have any questions about this policy or matters related to this policy, you can go to The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.

This policy will help you understand the following:

1、 How we collect and use personal information

2、 How do we use COOKIES or similar technology

3、 Personal information that we may share, transfer and disclose

4、 How we store and protect personal information

5、 How to manage your personal information

6、 Third party services

7、 Protection of minors

8、 Amendments and Notices

9、 How to contact us


1、 How we collect and use personal information

We collect your personal information so that you and other users can use NetEase services more easily and satisfactorily. NetEase's goal is to provide all Internet users with safe, interesting and instructive online experience, and this information will help us achieve this goal.

(1) We will collect and obtain your personal information through the following ways:

1. The information you provided. For example:

(1) Information provided to us when you register an account or use NetEase service;

(2) The shared information you provide to a third party through NetEase service, as well as the information stored when you use NetEase service.

Please note that if you disclose your information in the information uploaded or published in the public area visible to other users in Netease service, or in your response to the information uploaded or published by others, such information may be collected and used by others. When you find that others improperly collect or use your information, you can The "How to Contact Us" section of this policy Contact us through the listed feedback channels.

2. Your information shared by third parties. That is, the shared information about you provided by a third party when using NetEase services.

3. We got your information. When you use NetEase services, we collect, summarize, and record information, such as log information, location information, and device information.

(2) We will collect and use your personal information of the following types for the following purposes:

We need to remind you that because we have many products and services and provide you with different contents, the relevant business functions (including the type of your personal information collected) will also vary depending on the content of the products/services you choose. Please refer to the products/services you actually use. In addition, you understand and agree that we hope to provide you with perfect products and services, so we will constantly improve our products and services, which means that with the iteration, expansion, upgrade, etc. of products and services, we may often launch new services or business functions or re divide business functions, It may also be necessary to collect new personal information or change the purpose or method of use of personal information. If we want to use your personal information for other purposes not specified in this policy or collect additional personal information not mentioned, we will obtain your consent through page prompts, interactive processes, website announcements or other ways according to law. In this process, you can use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.

1. Help you complete registration and login

In order to facilitate us to provide you with continuous and stable services and ensure the security of your use of NetEase services, We need you to provide basic registration or login information, including mobile phone number, e-mail address, and create your account, user name and password. In some individual services, if you only need to use basic functions such as browsing and searching, you do not need to register as a NetEase user and provide the above information.

You can also, Fill in or supplement your other additional information (such as your nickname, avatar, gender, native place, occupation, education background, date of birth, hobbies), This will help us provide you with personalized and better service experience, but if you do not provide this information, it will not affect your basic functions of using NetEase services.

2. Realize identity authentication

According to relevant laws and regulations and regulatory requirements, or to meet the needs of user identity verification, system and service security and other specific service functions, We may need you to provide real identity information (such as name, ID card, passport, driver's license, account book), biometric information (static or dynamic) and other identity information to complete identity authentication. If you do not provide the above information, we will not be able to provide you with relevant functions and services.

For the purpose of identity authentication, You agree and authorize us to provide, inquire and check your above-mentioned identity information to relevant identity authentication agencies (such as personal credit agencies, government departments, etc.) by ourselves or by entrusting a third party.

Please note that your identity information, biometric information, etc. are sensitive personal information. Please provide them carefully. If you refuse to provide them, you may not be able to obtain relevant services, but it will not affect the normal use of other functions and services.

3. Maintain normal operation of basic functions

During your use of our services, we will provide you with basic functions such as browsing and searching, identify abnormal account status, understand product adaptability, and ensure the network and operation security of NetEase services, so as to maintain the normal operation of the above basic functions, We may directly or indirectly collect, store and correlate information about the services you use and how you use them, including:

(1) Log information: When you use our services (including background running status), we may automatically collect your detailed usage of our services and save them as relevant network logs. For example, your login account, search query content, IP address, browser type, telecom operator, network environment, language used, access date and time, and your web browsing record, push open record, duration of stay, refresh record, release record, attention, subscription, collection and sharing.

(2) Device information: When you use our services (including background running status), we may receive and record information about the devices you use. For example: device model, operating system and version, client version, device resolution, package name, device settings, process and software list, device identifier (MAC address/IMEI/Android ID/IDFA/OpenUDID/GUID/SIM card IMSI information), software and hardware characteristics information, device location related information (such as IP Address, GPS location, WLAN access point, Bluetooth and base station sensor information that can provide relevant information). In order to collect the above basic personal device information, we will apply for permission to access your device information. We collect this information to provide you with our basic services and basic functions. If you refuse to provide the above permission, you may not be able to use NetEase services.

Please note that separate equipment information and log information are information that cannot identify specific natural persons. If we combine this kind of non personal information with other information to identify the identity of a specific natural person, or use it with personal information, during the combined use, this kind of non personal information will be regarded as personal information, and unless we obtain your authorization or otherwise specified by laws and regulations, we will anonymize and de identify this kind of personal information. During the combined use, these information will be treated and protected as your personal information in accordance with this policy.

4. Provide you with interactive and publishing services

When you use NetEase services, upload and/or publish information and conduct relevant interactive behaviors (such as Post post, reply post, top post, like articles, post talk, share, collect and reward )When, We will collect the information you upload, publish or form, and use your nickname, avatar and published content for display.

Please note that your publicly released information may contain your personal information or sensitive personal information. Please consider carefully before publishing. If the information you publish involves the personal information of others, you should obtain the consent of others before publishing.

5. Help you place an order, pay and deliver goods or services to you

(1) When you order specific goods and/or services in NetEase service, we will generate an order for you to purchase the goods and/or services through the system. In the process of placing an order, you need to provide at least the personal identity information, name, receiving address, postal code, consignee, contact number, and payment status information of the consignee. If you refuse to provide such information, we will not be able to complete the relevant delivery services. If you order goods or services for others through NetEase service, you need to provide the above information of the actual subscriber. Before providing us with the above-mentioned information of the actual subscriber, you need to ensure that you have obtained its authorization consent;

(2) In order to show you the transaction information of your account and ensure the transaction security, we will collect the information generated during your use of NetEase services Information (such as information of goods or services you purchased, specific order number, order creation time, transaction amount) It is used to show you and facilitate your order management;

(3) To complete order payment, deliver goods or services, confirm transaction status and provide after-sales and dispute resolution services, We will collect your account number, order, transaction, payment, logistics information related to the transaction progress through the trading partner, payment institution, logistics company, etc. selected by you based on the exchange, or share your transaction information with the above service providers.

6. Provide you with customer service or other user response functions

When you contact our customer service or use other user response functions (such as providing after-sales applications during sales, personal information protection complaints or suggestions, other customer complaints and needs), We may need you to provide necessary personal information to match and verify your user identity, In order to protect your account and system security. We may also save your contact information (other contact information you used when contacting us or provided to us on your own initiative), your communication/call records and contents with us, and other necessary information related to your needs, In order to contact you or help you solve problems, or record the solutions and results of related problems.

7. Your personal information we collected indirectly:

Based on the NetEase service you choose to use, we may obtain relevant information you authorized to share from related parties and third-party partners. For example, when you log in to NetEase service using an account on a third-party platform, we will obtain relevant information under the third-party account according to your authorization (including user name, nickname, and avatar, which is subject to your authorization), After you agree to this policy, bind your third-party account with your NetEase service account, so that you can directly log in and use NetEase services through the third-party account. We will collect and use your information on the premise that we comply with relevant laws and regulations, agree with related parties or third-party partners, and believe that the information provided by them is from a legitimate source.

8. Information display and push of goods or services provided to you

Based on the information you provide us, the information we may collect, and your information we collect indirectly (such as Your browsing and search records, equipment information, location information, and order information), we may conduct recommendation algorithm modeling, procedural advertising recommendation algorithm modeling, user behavior analysis, and user portraits based on the combination of one or more of the above information, to extract your browsing, search preferences, behavior habits, and location information related features, In order to provide you with more personalized content for page display and recommendation that meet your needs. We may also send you marketing information and user research by email, SMS or other means based on feature tags to help us improve Netease services and provide or promote the following goods and services of our/third parties:

Our goods and services include but are not limited to: instant messaging services, online media services, interactive entertainment services, social network services, payment services, Internet search services, location and map services, applications and services, data management software and services, online advertising services, Internet finance and other social media, entertainment, online games, e-commerce Information and communication software and services; and

Third party goods and services, including but not limited to: Internet services, food and catering, sports, music, movies, television, live performances and other arts and entertainment, books, magazines and other publications, clothing and accessories, jewelry, cosmetics, personal health and hygiene, electronics, collectibles, household utensils, appliances, home decoration and furnishings, pets, cars, hotels Transportation and tourism, banking, insurance and financial services, points and incentive plans, and other goods and services that we think may be relevant to you.

If you want to manage our personalized services, you can operate according to the guidelines provided by the individual services you use.

9. Provide you with security

In order to improve the security of your use of the services provided by us and our partners, protect your or other users' or the public's personal and property security from infringement, better prevent security risks such as phishing websites, fraud, network vulnerabilities, computer viruses, network attacks, network intrusion, and more accurately identify violations of laws and regulations or NetEase service related agreements and rules, We may collect, use or integrate your account information, transaction information, equipment information, log information and information that our affiliated companies and partners have obtained your authorization or shared according to law to comprehensively judge your account and transaction risks, conduct identity verification, test and prevent security incidents, and take necessary record, audit, analysis and disposal measures according to law.

10. You understand and agree that some individual services may require you to open specific access rights in your device to collect and use the information involved in these rights. For example:

(1) After you open the storage permission, you allow us to access your storage space so that you can download and save the content, or realize the corresponding services and other functions through caching;

(2) After you open the device information permission, you allow us to obtain your device information as the unique identification of your device, so as to provide you with a page more suitable for your needs to display and recommend personalized content, understand product adaptability, identify abnormal conditions, and ensure the network and operation security of NetEase Service;

(3) After you open the photo album and/or camera (camera) permissions, you can upload and take photos/pictures/videos, and achieve the functions of publishing information and comments, live video or providing proof of communication with customer service;

(4) After you open your address book permission, we can obtain your address book friend information to provide you with friend status query, invite your friends to use NetEase services, share content/products with people you know, and other functions;

(5) After you turn on the microphone and relevant voice permissions, you can use the voice function to exchange information with our products and others, or contact customer service;

(6) After you open the location permission, we can obtain your location information so that you can interact with friends nearby or push personalized content to you;

(7) After you enable our permission to read/write your calendar, we can obtain your schedule time to provide you with recording, appointment, reminder and other functions.

When you need to turn off these function permissions, most mobile devices will support your demand. For specific methods, please refer to or contact the service provider or manufacturer of your mobile device. Please note that when you open any permission, you authorize us to collect and use relevant information to provide you with corresponding services. Once you close any permission, you cancel your authorization. We will no longer continue to collect and use relevant information based on the corresponding permission, nor can we provide you with the services corresponding to this permission. However, your decision to close the authority will not affect the collection and use of information previously based on your authorization.

11. Exceptions to obtaining authorization

According to relevant laws and regulations, your authorization is not required to collect your information under the following circumstances:

(1) Directly related to national security and national defense security;

(2) Directly related to public safety, public health and major public interests;

(3) Directly related to criminal investigation, prosecution, trial and judgment execution;

(4) In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;

(5) The personal information collected is disclosed to the public by yourself;

(6) Necessary for signing and performing the contract according to your requirements;

(7) Collect personal information from legally disclosed information, such as legal news reports, government information disclosure and other channels;

(8) Necessary for legal news reporting;

(9) Other circumstances stipulated by laws and regulations.

12. Tips on sensitive personal information

Sensitive personal information refers to personal information that, once disclosed or illegally used, is likely to cause the human dignity of natural persons to be infringed or personal and property safety to be jeopardized. The above information provided by you or collected by us may include your sensitive personal information, such as ID number, personal biometric information (static or dynamic), bank account number, communication records and content, property information, whereabouts, accommodation information, and transaction information. Please be careful and pay attention to sensitive personal information. You agree that we can process your sensitive personal information according to the purposes and methods described in this policy.

2、 How do we use COOKIES or similar technology

We or our partners may obtain and use your information through COOKIES or similar technology, and store such information as log information.

By using COOKIES, we provide users with a simple and personalized web experience. A COOKIES is a small amount of data that is sent from a web server to your browser and stored on your computer's hard disk. We use COOKIES to benefit its users. For example, to make the login process of Netease virtual community faster, you can choose to save the user name in a COOKIES. This will make it easier and faster to log in to NetEase's services next time. COOKIES can help us determine the pages and contents you connect, the time you spend on specific NetEase services and the NetEase services you choose.

COOKIES enables us to serve you better and faster, and makes your experience in Netease services more personalized. However, you should be able to control whether and how COOKIES is accepted by your browser. Please check the files that come with your browser for more information on this.

We and third-party partners may collect and use your information through COOKIES or similar technologies, and store such information.

We use our own COOKIES or similar technology, which may be used for the following purposes:

1. Remember your identity. For example, COOKIES or similar technologies can help us identify you as our registered user, or save the information you provide us about your preferences or other information;

2. Analyze your use of our services. We can use COOKIES or similar technologies to understand what activities you use NetEase services for, or which services are most popular;

3. Advertising optimization. COOKIES or similar technologies can help us provide you with advertisements related to you based on your information rather than general advertising.

When we use COOKIES or similar technologies for the above purposes, we may provide advertisers and other partners with a summary of non personally identifiable information collected through COOKIES or similar technologies to analyze how you and other users use NetEase services and advertising services.

There may be COOKIES or similar technologies placed by advertisers and other partners on NetEase services. These COOKIES and or similar technologies may collect non personally identifiable information related to you to analyze how users use such services, send you advertisements that you may be interested in, or evaluate the effect of advertising services. The collection and use of such information by these third-party COOKIES or similar technologies are not subject to this policy, but are subject to their own information protection statements. We are not responsible for the third-party COOKIES or similar technologies.

You can reject or manage COOKIES or similar technologies through the browser or user selection mechanism. But please note that if you disable COOKIES or similar technologies, we may not be able to provide you with the best service experience, and some services may not work properly. At the same time, you will still receive advertisements, but their relevance to you will be reduced.

3、 Personal information that we may share, transfer or disclose

(1) Share

We attach great importance to protecting your personal information. Unless otherwise agreed by you, we will not share your personal information with any third party other than NetEase except for the following circumstances:

1、 The sharing necessary to realize our services/functions. In some cases, we need to share your information with a third party to realize the function of our products and/or services, so that you can use the services you need normally, including: (1) share the corresponding Transaction order information and payment amount information; (2) Share with third-party merchants and logistics service providers stationed on NetEase platform Order information; (3) Share with real name authentication service provider Information required for real name certification; (4) Other necessary sharing by suppliers, service providers and business partners related to our services/functions.

2、 Necessary sharing with some of our partners. For the purpose of smooth development of necessary/reasonable business, meeting your requirements, performing our obligations in the relevant user agreement or this policy, exercising our rights or complying with legal provisions, we may need to share your information with some partners, including: (1) providing data services (including online advertising monitoring, data statistics, data analysis, etc.) Partner Sharing for Log information and equipment information; (2) Share with partners who provide product analysis services (including application crash analysis, network performance analysis, domain name resolution optimization) Statistical data of your product usage (such as crash and flash back); (3) Share your relevant information (including: Device Information ); (4) Share with the partners who entrust us with the promotion how many people have seen their promotion information or bought goods after seeing the information, or provide them with Statistical information that cannot identify individuals, Help them understand their audience or customers; (5) Other necessary sharing with some of our partners.

3、 Necessary sharing with our related parties. In order for us to provide you with consistent services based on a unified account system and facilitate your unified management, personalized recommendation, system and account security, your personal information may be necessary shared between us and our related parties, including: 1) to help you save time and simplify the operation process, After you have registered our NetEase mobile phone account/email account, you can log in to some individual services without re registration, and your account related information will be shared within our products and our related parties as necessary; 2) In order to enable you to have consistent and personalized browsing, advertising and other service experiences in our products and/or services and our related parties, you know and agree that your account information, device information, relevant browsing data and other information reflecting your use habits and preferences may be shared with our related parties.

4. Realize this policy Article 1 "How we collect and use personal information" Other purposes described in section.

5. Fulfill our obligations and exercise our rights in this policy or other agreements between us and you.

6. To the extent permitted by laws and regulations, we may exchange information with other companies and organizations in order to comply with laws, protect our and our affiliates or partners, you or other NetEase users or the public interest, property or security from damage, such as to prevent illegal activities such as fraud and reduce credit risk. However, this does not include information sold, leased, shared or otherwise disclosed for profit in violation of the commitments made in this policy.

7. According to your legal needs or with your authorization.

8. Provide your information at the legal request of your guardian.

9. Provided according to the single service agreement signed with you (including the electronic agreement signed online and the corresponding platform rules) or other legal documents.

10. Provided based on academic research.

11. It is provided based on the social public interest in line with laws and regulations.

We will only share your personal information for legal, legitimate, necessary, specific and clear purposes. For companies, organizations and individuals with whom we share personal information, we will sign strict confidentiality agreements with them, requiring them to handle information in accordance with our instructions, this policy and any other relevant confidentiality and security measures.

(2) Assignment

1、 With the continuous development of our business, we may conduct mergers, acquisitions, asset transfers or similar transactions, and your information may be transferred as part of such transactions. We will require the new companies and organizations that hold your personal information to continue to be bound by this policy, otherwise, we will require the companies and organizations to ask you for authorization and consent again.

2. After obtaining your explicit consent, we will transfer your personal information to a third party.

(3) Disclosure

We will only disclose your personal information under the following circumstances and on the premise of taking security measures that comply with industry standards:

1. According to your needs, disclose the information you specify in the disclosure method that you explicitly agree to.

2. If your information must be provided according to the requirements of laws and regulations, mandatory administrative law enforcement or judicial requirements, we may disclose your information according to the required information type and disclosure method. On the premise of compliance with laws and regulations, when we receive the above request for information disclosure, we will require the receiver to issue corresponding legal documents, such as subpoenas or letters of investigation. We firmly believe that the information we are required to provide should be as transparent as possible within the scope of the law. We have carefully reviewed all requests to ensure that they have legal basis and are only limited to the data that law enforcement authorities have the legal right to obtain for specific investigation purposes.

(4) Exceptions to obtaining prior authorization for sharing, transferring and disclosing information

In the following cases, the sharing, transfer and disclosure of your information do not require your prior authorization and consent:

1. Directly related to national security and national defense security;

2. Directly related to public safety, public health and major public interests;

3. Directly related to judicial or administrative law enforcement such as criminal investigation, prosecution, trial and judgment enforcement;

4. In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;

5. Information disclosed by you to the public;

6. Collect information from legally disclosed information, such as legal news reports, government information disclosure and other channels;

7. Related to our performance of our obligations under laws and regulations.

According to the law, sharing, transferring, and disclosing personal information that has been de identified, and ensuring that the data receiver cannot recover and re identify the subject of the information, does not belong to the external sharing, transfer, and public disclosure of personal information, and the storage and processing of such data will not need to be notified to you and your consent.

4、 How we store and protect personal information

(1) Storage of personal information

Unless otherwise specified by laws and regulations or regulatory authorities, we will only store your personal information within the shortest time limit necessary for the purposes described in this policy. If we terminate our service or operation, we will stop collecting your personal information in a timely manner. At the same time, we will notify you in advance in accordance with relevant laws and regulations, and delete or anonymize your personal information after the termination of service or operation, unless otherwise specified by laws and regulations or regulatory authorities.

Personal information collected and generated during our operations in the People's Republic of China is stored in China, The following exceptions apply:

1. Laws and regulations have clear provisions;

2. Obtain your authorization and consent;

3. The NetEase service you use involves cross-border, and NetEase needs to provide your personal information overseas.

In view of the above situations, we will ensure that it is implemented in accordance with national laws and regulations and the provisions of relevant regulatory authorities, and provide adequate protection for your personal information.

(2) Protection of personal information

We attach great importance to information security, set up a special security team, and take all reasonable and feasible measures to protect your personal information:

1. Technical measures for data security

We will take security measures that comply with industry standards, including establishing reasonable system specifications and security technologies to prevent your personal information from unauthorized access, use, modification, and data damage or loss.

Our service adopts a variety of encryption technologies. For example, in some NetEase services, we will use encryption technology (such as SSL) to encrypt your personal information and isolate it through isolation technology to protect your personal information.

In the use of personal information, such as information display and information association calculation, we will use a variety of data desensitization technologies to enhance the security of information in use.

We will also use strict data access control and multiple identity authentication technology to protect personal information and prevent data from being used illegally.

2. Other security measures we take to protect personal information

We have an advanced data security management system with data as the core and around the data life cycle, which can improve the security of the whole system in terms of organizational construction, system design, personnel management, product technology and other aspects. We manage and standardize the storage and use of personal information by establishing a data classification and grading system, data security management specifications, and data security development specifications.

We conduct comprehensive security control over data through confidentiality agreement of information contactors, monitoring and audit mechanism.

We will also hold security and privacy protection training courses to enhance employees' security awareness and awareness of personal information protection policies and related procedures.

3. We only allow NetEase employees and partners who need to know these information to access your personal information, and have set up a strict access control and monitoring mechanism for this purpose. We also require all personnel who may have access to your personal information to perform corresponding confidentiality obligations. If they fail to fulfill these obligations, they may be investigated for legal responsibility or terminated the cooperation relationship with NetEase.

4. The Internet is not an absolutely secure environment, and the way of communication with other users such as e-mail, instant messaging, social software or other service software cannot be determined whether it is fully encrypted. We recommend that you use complex passwords when using such tools, and pay attention to protecting your information security. When communicating with a third party or purchasing goods and services through NetEase service, you inevitably have to disclose your information, such as contact information or postal address, to the counterparty or potential counterparty. Please protect your information properly and only provide it to others when necessary.

5. The Internet environment is not 100% secure. We will try our best to ensure or guarantee the security of the personal information you send us. If our physical, technical, or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering, or destruction of personal information, resulting in damage to your legitimate rights and interests, we will bear the corresponding legal responsibility.

6. Security incident handling

In order to deal with the possible risks of personal information leakage, damage and loss, we have developed a number of systems to clarify the classification and grading standards of security incidents and security vulnerabilities and the corresponding processing procedures. We have also established an emergency response team for security incidents. According to the requirements of security incident handling specifications, we launch security plans for different security incidents, stop loss, analyze, locate, develop remedial measures, and work with relevant departments to trace and attack. We also regularly organize internal training and emergency drills to enable our relevant staff to master the corresponding emergency response strategies and procedures.

In the event of an unfortunate information security incident, we will promptly inform you of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions you can independently prevent and reduce risks, and the remedial measures for you in accordance with the requirements of laws and regulations. At the same time, we will inform you of the event in a timely manner by mail, letter, telephone, push notice, etc. If it is difficult to inform the information subject one by one, we will take a reasonable and effective way to publish the announcement. At the same time, we will actively report the disposal of information security incidents according to the requirements of the regulatory authorities.

Please understand that due to the limitations of technology and risk prevention, even if we have tried to strengthen security measures, we cannot always guarantee 100% security of information. You need to understand that the system and communication network you use to access NetEase services may have problems due to circumstances beyond our control.

Please be sure to keep your account number, password and other identity elements properly. When you use NetEase service, we will identify your identity through your account, password and other identity elements. Once you disclose the above information, you may suffer losses and may be detrimental to you. If you find that the account number, password and/or other identity elements may or have been disclosed, please contact us immediately so that we can take appropriate measures in time to avoid or reduce related losses.

5、 How to manage your personal information

(1) Access, update, and delete

We encourage you to update and modify your personal information to make it more accurate and effective.

If you want to query, modify or delete some of your information, please log in to NetEase account center (please log in to NetEase email account https://reg.163.com Please log in to Netease mobile account https://aq.reg.163.com/ydaq/offline#/ )As well as the relevant function pages of each individual service, we provide you with relevant operation guidance and operation settings. For your information collected through COOKIES or similar technologies, we also Article 2 of this policy "How do we use COOKIES or similar technology" The section describes the selection mechanism provided to you.

You can also use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed. We will take appropriate technical means or contact channels to enable you to access, update and delete your personal information or other information provided when using NetEase services, unless otherwise specified by laws and regulations.

Unless otherwise specified by laws and regulations, when you correct or delete your personal information, we may not immediately correct or delete the corresponding information from the backup system, but will correct or delete the information when the backup is updated.

(2) Publicity and sharing

Many of our services allow you to publicly share your relevant information not only with your social network, but also with all users using the service, for example, the information you upload or publish in NetEase service, your response to the information uploaded or published by others, Upload or publish your information, including location data and log information related to these information, via email or in the public area not visible to specific users in NetEase service. As long as you do not delete the information you have disclosed or shared, the relevant information may always remain in the public domain; Even if you delete the shared information, the relevant information may still be independently cached, copied or stored by other users or a third party not under our control, or saved in the public domain by other users or such third party. If you disclose or share information through the above channels, we will not be responsible for your information disclosure. Therefore, we remind you and ask you to carefully consider whether to disclose or share your information through the above channels.

(3) Account cancellation

We provide you with the way to cancel your account. In compliance with our service terms and conditions and relevant national laws and regulations, You can submit an account cancellation application in NetEase account center according to the corresponding requirements (please log in to NetEase email account https://reg.163.com And click "Account cancellation"; Please log in to Netease mobile account https://aq.reg.163.com/ydaq/offline#/ And click "Account cancellation"), you may need to follow the specific instructions prompted on the service page to cancel some individual service accounts. You can also choose to use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.

After your account is cancelled, we will stop providing all or part of NetEase services for you, and delete your personal information or anonymize according to your requirements, unless otherwise specified by laws and regulations.

(4) Change the scope of your authorization and consent

You can always choose whether to disclose personal information to us. Some personal information is necessary for using NetEase services, but most other information is provided by you. You can change the scope of your authorization for us to continue collecting information or revoke your authorization by deleting information, turning off device functions, and canceling your account.

After the authorization is revoked, we cannot continue to provide you with the services corresponding to the revocation of authorization, and we will no longer process your corresponding information. However, your decision to withdraw your authorization will not affect the information processing based on your authorization.

(5) Personal information copy acquisition

If you need a copy of your personal information, you can The "How to Contact Us" section of this policy Contact us through the listed feedback channels. After verifying your identity, we will provide you with copies of your personal information (including basic data and identity information) in our services, unless otherwise stipulated by laws and regulations or this policy.

(6) Respond to your request above

To ensure security, you may need to provide a written request or prove your identity in other ways. We may ask you to verify your identity before processing your request. For your reasonable request, we do not charge a fee in principle, but for repeated requests that exceed reasonable limits, we will charge a certain cost as appropriate. We may refuse those requests that are unprovoked and repetitive, require too many technical means (for example, need to develop new systems or fundamentally change the current practices), bring risks to the legitimate rights and interests of others, or are very impractical (for example, involving information stored on backup tapes).

We will not be able to respond to your request if:

1. Related to our performance of our obligations under laws and regulations;

2. Directly related to national security and national defense security;

3. Directly related to public safety, public health and major public interests;

4. Directly related to criminal investigation, prosecution, trial and execution of judgments;

5. We have sufficient evidence to show that you have subjective malice or abuse of rights;

6. In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;

7. Responding to your request will cause serious damage to the legitimate rights and interests of you or other individuals and organizations;

8. Involving trade secrets.

6、 Third party services

Netease services may access or link to social media or other services provided by third parties (including websites or other service forms). include:

1. You can use the "Share" button to share some NetEase service content to third-party services, or you can share third-party service content to NetEase services. These functions may collect your information (including your log information), and may install COOKIES in your equipment to run the above functions normally;

2. We provide you with links through advertising or other means of our services, so that you can link to third-party services or websites;

3. Other access to third-party services. For example, In order to achieve the purpose stated in this policy, we may access SDK or other similar applications (such as embedded code, plug-ins, etc.) provided by third-party service providers to provide you with better customer service and user experience. At present, the third-party service providers we access mainly include the following types:

(1) For advertising related services, including advertising display, advertising data monitoring/statistics, etc;

(2) It is used for message push function, including mobile phone manufacturer push push, specific event reminder, personalized content recommendation, etc;

(3) It is used for payment related services, including order payment, transaction behavior verification, revenue settlement, payment information summary and statistics;

(4) It is used to obtain device location permissions, collect device information and log information with your consent;

(5) Used for third-party authorization services, including third-party account login, sharing relevant content to third-party products, etc;

(6) It is used to support product function modules, including online live broadcast, video playback, voice recognition, AR, intelligent customer service, bullet screen playback, content storage, etc;

(7) It is used to optimize product performance, including improving hardware distribution network capability, reducing server cost, functional hot repair, etc;

(8) It is used for account security and product reinforcement related services, including network monitoring, domain name resolution, anti hijacking, anti spam and anti cheating, encryption and decryption services, etc.

Some third-party SDKs or similar applications we access may collect your personal information. If you use such services provided by a third party in our services, you agree that they will directly collect and process your information. We will evaluate the legality, legitimacy and necessity of such third-party services to collect personal information, require such third-party services to take protective measures against your personal information, and strictly comply with relevant laws, regulations and regulatory requirements. You can click Third Party SDK Directory To understand the basic situation of the third-party SDKs we mainly access, the situation of each single service accessing the third-party SDKs may be different. If you need to know the details of specific single service accessing the third-party SDKs, please go to the corresponding service page and check the specific terms and relevant pages of our individual services. You can also choose to use the The "How to Contact Us" section of this policy Contact us for the feedback channels listed, and we will give you an answer as soon as possible.

The above third party social media or other services are operated by the relevant third party. Your use of such third party's social media services or other services (including any information you provide to such third party) must be subject to the third party's own terms of service and information protection statement (not this policy), and you need to carefully read its terms. This policy is only applicable to the personal information collected by us, and does not apply to the services provided by any third party or the information use rules of the third party. If you find that these third-party social media or other services are at risk, we recommend you to terminate relevant operations to protect your legitimate rights and interests and contact us in a timely manner.

7、 Protection of minors

We recommend: Any minor who participates in online activities shall obtain the consent of his parents or other guardians (hereinafter referred to as "guardians") in advance. We will protect the information of minors in accordance with relevant national laws and regulations.

We encourage guardians to guide minors to use NetEase services. If you are a minor under the age of 14, please inform your guardian to read and accept our NetEase Children's Personal Information Protection Rules and Instructions to Guardians And seek their consent and guidance before you use NetEase services and submit personal information.

8、 Amendments and Notices

In order to provide you with better services, we may modify the terms of this policy in due course according to the update of NetEase services and relevant requirements of laws and regulations, and such modifications form part of this policy. We will publish any changes to this policy on this page. For major changes, we will also provide more significant notifications (including website announcements, push notifications, pop-up alerts or other ways). Major changes referred to in this policy include but are not limited to:

1. Our service model has undergone significant changes. For example, the purpose of processing personal information, the type of personal information processed, and the use mode of personal information;

2. Significant changes have taken place in our ownership structure. Such as business adjustment, bankruptcy M&A, etc;

3. Major changes in the main objects of personal information sharing, transfer or public disclosure;

4. Your right to participate in personal information processing and the way you exercise it have changed significantly;

5. Significant changes have taken place in the responsible department, contact information and complaint channel for handling personal information security;

6. Other important situations or situations that may seriously affect your personal rights and interests occur.

Any changes we make will put your satisfaction first. We encourage you to consult our privacy policy every time you use NetEase service.

9、 How to contact us

We have set up a special department for personal information protection, which will protect your personal information according to this policy. If you have complaints and reports about network information security, or you have any questions, opinions or suggestions about this policy, NetEase's privacy measures, and matters related to your information, Please contact the person in charge of personal information protection of NetEase and send an email to Privacy@service.netease.com Or write to the following address: Netease Phase II, No. 399, Wangshang Road, Binjiang District, Hangzhou Person in charge of personal information protection (receiving); Zip code: 310052.

Generally, we will deal with your questions, comments or suggestions within 15 working days after receiving them and verifying your user identity. If you are not satisfied with our handling, you can also complain and report to the department performing the responsibility of personal information protection.