China's game industry report in 2023: the market size exceeds 300 billion

In 2023, China's game industry will continue to maintain a strong development trend. According to the 2023 China Game Industry Report, the actual revenue of the domestic game market reached 302.964 billion yuan, up 13.95% year on year, breaking through 300 billion yuan for the first time. At the same time, the self research in the domestic market increased significantly year on year. The actual sales revenue of the self research in the whole year reached 25.6375 billion yuan, up 15.29% year on year.

In terms of user scale, the number of game users in China reached 668 million, up 0.61% year on year, a record high. Among them, mobile games occupy a dominant position, accounting for 74.88% in the market segment. At the same time, among the top 100 mobile product games in terms of revenue, the role playing category accounts for 31%, the card category accounts for 9%, and both shooting and chess account for 7%; In terms of revenue, role playing games accounted for 29.55% of the total revenue, and multiplayer online tactical sports accounted for 17.01%.

The sales revenue of e-sports market was 132.945 billion yuan, up 12.85% year on year; The revenue of the secondary market increased significantly, reaching 31.707 billion yuan in the whole year, up 31.01% year on year; The revenue of leisure game market was 31.841 billion yuan, down 7.54% year on year, and the actual revenue generated from internal purchase was 20.087 billion yuan, up 109.7% year on year; The realized advertising revenue was 11.754 billion yuan, down 52.7% year on year.

It can be seen that in today's competitive market environment, China's game industry still maintains a rapid growth, and all types of games have been developed to varying degrees. In the future, there is still much room to further improve relevant laws and regulations, strengthen content supervision and improve independent research and development capabilities. Therefore, we need to continue to pay attention to these trends and make corresponding preparations to promote the healthy and orderly development of the entire industry.

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