Connect the river, the sea, the world, the sea, the sea and the future. On the 12th, the "World Fishery Capital · Lianjiang Happy Product" Fujian "Three Product" Consumption Season Lianjiang Industry Promotion Week activity kicked off in Beijing Fujian Building. The event lasts for five days, and takes the form of "Hailianjiang" live broadcast of premium products, brand fairs, enterprise promotion conferences, "World Fishing Capital · Banquet", etc., to resonate online and offline at the same frequency, demonstrate the unique charm of the "Hailianjiang" regional public brand, and demonstrate the ambition of Lianjiang to strive to expand and strengthen the marine economy. "In the early 1990s, when General Secretary Xi Jinping was in charge of Fuzhou, he put forward the development strategy of developing the marine economy and building a 'maritime Fuzhou' with foresight, and went to Lianjiang for research and guidance many times. He paid special attention to Lianjiang's development of the marine economy, and did a good job in Taiwan's articles. He asked Lianjiang to take the lead in the construction of 'maritime Fuzhou' in the whole city, even the whole province and the whole country. We will keep in mind our expectations and work hard for a long time around the development layout of the bridgehead of "Fuzhou on the Sea", the demonstration area of cross Strait integrated development, and the strong northern wing of a modern international city. " Chen Jinsong, secretary of the Party Committee of Lianjiang County, said that at present, Lianjiang County is speeding up its efforts to strengthen itself to the sea, vigorously promoting the new quality productivity "going into the sea", gathering resources, making good use of the golden signboard matrix, actively creating the city card of "the world's fishing capital", and promoting a big marine county to move forward to a strong marine county. 
"World Fishing Capital · Banquet" gathers Lianjiang delicacies. Photographed by reporter Lin Wenjing Circle out: "Hailianjiang" products appear in Beijing 238 kilometers, which is the length of Lianjiang coastline; 3112 square kilometers, which is the vast sea area connecting the river; There are more than 500 kinds of marine products in Lianjiang... What will happen when Lianjiang, a major marine county in China, meets Beijing? In the "Hailianjiang" regional public brand promotion area, 13 enterprises with Lianjiang characteristics appeared one by one. Fish balls, large yellow croaker, abalone, kelp, clove fish, Taiwan sorghum wine... The strong flavor of the sea attracted many participants to stop and taste, and enjoy the close integration of mountains and seas and the rich resources of the sea county. A special area for fishing balls and making meat swallows was also set up on the scene to help guests feel homesickness. "The most unforgettable thing is the flavor of hometown! Eating the original fish balls, meat swallows, razor clams and other seafood of Lianjiang again, listening to the strong local accent, it is like returning to hometown." Zhan Changgui, president of Beijing Lianjiang Enterprise Chamber of Commerce, said with emotion that with the large-scale promotion of the characteristic seafood of hometown in Beijing, I believe that more and more "Lianjiang fish" will visit Beijing in the future, and more and more "Lianjiang innovation" will be " It is famous all over the country. The event also held the live broadcast activity of "Lianjiang Selection · Marine Food", where "recommenders" took turns to speak for Lianjiang products with vivid language and detailed data. The "Dinghai Bay" Daiqu large yellow croaker, Dongluo Island kelp knot, Qiuguanlang fish ball, Danyang bird's nest and other fishery products with river connecting characteristics are sold in the live broadcast room. The live broadcast also integrated city and county media resources, multi platform linkage, and attracted many users from all over the country to place orders to buy, vividly demonstrating the remarkable achievements of Lianjiang County in implementing the "three products" strategy of increasing varieties, improving quality, and creating brands in consumer goods industry in recent years, and promoting the innovation and development of consumer goods industry. Cui He, president of China Aquatic Products Circulation and Processing Association, said that Lianjiang County continued to make efforts in the cultivation of improved varieties, ecological breeding, intensive processing, brand building, market promotion and other aspects, while strengthening scientific and technological innovation, building a "marine granary" with industrial thinking, constantly improving the standardization, scale and modernization of seafood production, and boosting the "marine power" with new quality productivity Construction. 
“ The activity of "World Fishing Capital · Lianjiang Food" Industry Promotion Week kicked off in Beijing. (Figures provided by financing media) New issue: From Lianjiang Fupin to the World Fishing Capital One out of every three abalones, two out of every three kelp and one out of every four fish balls come from Lianjiang. It can be said that fishery is the traditional advantageous industry of Lianjiang and one of its cultural symbols. At present, Lianjiang fishery is undergoing comprehensive transformation and upgrading of the whole industrial chain, and the "Hailianjiang" regional public brand has emerged as the times require, expanding to modern fishery services, fishery science and technology innovation, fishery brand construction, fishery culture inheritance and other aspects. Hundreds of barges compete for the current, and those who strive for speed are the first. As a global and all category public brand, the "Hailianjiang" regional public brand has added new colors. On the same day, the "Hailianjiang" regional public brand operation center, together with the Chinese article coding center and Changwei Technology, launched the first regional public brand food digital label in China, realizing the traceability of food safety from the sea area to the table, Further expand communication channels with consumers and effectively enhance the brand image and market competitiveness of Lianjiang food industry. Mao Fengming, director of the Product R&D and Data Sharing Research Office of China Article Coding Center, said that this digital label will give Lianjiang food enterprises more competitive advantages in the country and the world. More joy! At the signing ceremony, 12 public brand manufacturers in the "Hailianjiang" region signed contracts with 12 enterprises in Beijing, marking that "Hailianjiang" products have entered the Beijing region at full speed, which will enable more Beijing citizens to taste the "Lianjiang seafood" and build a bridge for people in both regions to exchange feelings. "I believe that Lianjiang Yellow Croaker will soon become a symbol of Fujian and even the whole country, just like salmon in Norway, and bring a steady stream of popularity and wealth." Lu Yangming, a Lianjiang entrepreneur, is full of expectations. Zhan Likun, the person in charge of the "Hailianjiang" special class, introduced that in terms of building public brands in the "Hailianjiang" region, Lianjiang County adopted the "1+N+X" model, through strict quality control, and with the "one product, one code" food safety traceability system as the starting point, selected a number of high-quality enterprises to be included in the "Hailianjiang" brand management system. Now, 25 enterprises have joined and more than 200 products have been settled, Boost and promote the city brand of "World Fishing Capital". This promotion week will last until May 16, during which 6 special promotions will be held to introduce Fuzhou Modern Logistics City and local enterprises connected to the river, such as Baiyang, Yida, Qiandong Marine Granary, Qixin, Ruiyun, etc., to show the "World Fish Capital Lianjiang Happiness" to Beijing, the country and the world. Shi Yuhui, Secretary of the Party Leadership Group and Director of the Beijing Office of the People's Government of Fujian Province, said that the Beijing Office of Fujian Province will continue to focus on the overall situation of the central service, continue to play a good role as a bridge and window, tell the story of Fujian's marine economy, marine culture and the integration of Fujian and Taiwan, help Lianjiang polish the "overseas Chinese" brand, highlight the "seafood", and accelerate the "world fishing capital" The city name card and the bridgehead construction of "Fuzhou on the Sea" have fostered new productivity in the marine field, adding blue impetus to the writing of the chapter of Chinese style modern Fujian. 
The signing ceremony for the sale of public brand products in the "Hailianjiang" region in Beijing was held at the event site. (Figures provided by financing media) Excellent: "Lianjiang Taste" Conquers "Bafang Stomach" In Beijing Fujian Mansion, the chefs are busy. The steaming hot air and attractive fragrance are intertwined, making guests enjoy themselves and Lianjiang fishery shine. At the activity site, 15 delicious dishes with the characteristics of the "fishing capital" of Lianjiang were presented at the Bamin Restaurant of Beijing Fujian Mansion. The "World Fishing Capital · Banquet" carefully selects the large yellow croaker known as "nostalgic fish", the clove fish known as "lovefish", the fish ball and swallow that witness the friendship between the two sides, and the abalone, red Charybdis, hairtail fish, razor clam, etc. necessary for the wine feast in Lianma, to help promote the "sea and river" products with the food on the tip of the tongue, and better spread to the whole country The world will show the charm of Lianjiang County as the "City of Ecological Food Materials in China" and the "City of Gastronomy Landmark in China". Chen Weijie, a Chinese culinary master, a national restaurant referee, and the Secretary General of Fuzhou Food and Beverage Industry Association, was invited to become a food promotion consultant to help "Lianjiang flavor" better smell across the country and go abroad. "Lianjiang is the world's fishing capital, and its aquatic products are rich and superior. We take Lianjiang's special ingredients as the core, integrate the elements of Lianjiang and Mazu, and innovate the traditional cooking methods of Fujian cuisine through a team of professional chefs, to create a decent and innovative feast of mountains and seas, a unique 'World Fishing Capital · Banquet', and show the taste of Lianjiang with food," Chen Weijie said. The sponsor said that in order to make classic famous dishes on the tip of the tongue, this family feast was composed of famous chefs from Fuzhou and Lianjiang. It took one month and went through many rounds of adjustments. On the basis of traditional Fujian cuisine, contemporary cooking techniques and dish setting art were integrated to present the flavor of Lianjiang and the style of Fujian cuisine in the new era. The event was guided by the Department of Industry and Information Technology of Fujian Province, the Department of Commerce of Fujian Province, the Beijing Office of Fujian Provincial People's Government, the Fuzhou Municipal Party Committee and the Fuzhou Municipal People's Government, hosted by the Lianjiang County Party Committee, the Lianjiang County People's Government, the Fuzhou Municipal Bureau of Industry and Information Technology, and the Fuzhou Municipal Bureau of Commerce, and undertaken by the Lianjiang County Bureau of Industry and Information Technology, and the "Hailianjiang" special class. (Reporter Lin Wenjing, Xie Xingxing, Correspondent Ye Jianlong) |
