Tourists enjoy performances in three lanes and seven alleys. Photographed by reporter Chi Yuan The consumption of cultural tourism in the Spring Festival is "hot", the cultural tourism market in the Lantern Festival and the Tomb Sweeping Festival has reached a climax, and the cultural tourism market in Fuzhou continues to be hot during the May Day holiday. The reporter learned from the Municipal Bureau of Culture and Tourism that during the May Day holiday in 2024, Fuzhou received a total of 5.7633 million tourists, and the tourist expenditure reached 5.356 billion yuan. During the May Day holiday, the Municipal Bureau of Culture and Tourism launched 65 cultural and tourism activities, 51 literary and artistic performances, cultural and museum exhibitions, 55 measures to benefit the people, and 30 boutique tourism routes with the theme of "a blessed state, a fun trip on May Day", highlighting elements such as the national trend of intangible cultural heritage. Please feel the cultural heritage of Fuzhou, a millennium old city, together, Taste the city's rich fireworks. According to the data of the same trip, during the May Day holiday, the growth rate of hotel bookings in Fuzhou ranked the third among the provincial capital cities in China, and the total number of tourist orders in Fuzhou ranked the first in the province. 
China Shipping Culture City. Photographed by reporter Lin Shuangwei National tide+intangible cultural heritage Showing the beauty of Mindu culture Cultural tourism is still the main theme of Fuzhou's "May Day" tourism market. Walking around the streets and alleys and pursuing the national trend of intangible cultural heritage has become a popular choice for holiday tourism. The Sanfang and Qixiang Historical and Cultural Block has carefully planned a series of activities of "National Chaomin Capital · Intangible Cultural Heritage Ancient House", connecting the Intangible Cultural Heritage display points and national trend elements of the block, releasing a unique national trend Intangible Cultural Heritage card punching map, the official secondary image of "Hello, Mr. Zhou", holding a series of performances such as "Intangible Cultural Heritage Splendor", launching an interactive topic with the Love Tree, and attracting a lot of attention. Zhu Zifang Historic and Cultural Block, Liang Cuo Historic and Cultural Block, Cangxia Historic and Cultural Block, Shangxia Hangzhou Historic and Cultural Block also launched a variety of intangible cultural heritage featured activities, immersive performances, flash exhibitions, etc., so that tourists can appreciate the cultural charm of the perfect integration of national trends and intangible cultural heritage. The tourism influence of the "blessed state" continues to expand. "Cool laser show by the Minjiang River", "Immersive experience releases new consumption vitality", "China Shipping Culture City welcomes a large number of visitors during the May Day holiday" were reported by CCTV News Network. 
Tourists are splashing in Xiasha seaside resort. Photographed by reporter Lin Shuangwei Fashion Play Flow boosts popularity In the outdoor life season of "Go to the Saloon Bar", from the 1st to the 3rd, more than 100 stars and talents such as Joey Yung, Liang Tian, Xue Kaiqi and Wu Kequn are invited to gather in Minyue Water Town, bringing tourists a pleasant on-site experience. The topic "See you in Fuzhou on May Day", initiated by "Meet Fuzhou", invited more than 20 stars to participate in it, and the total reading volume of the topic exceeded 100 million. The "Heart of Minjiang River" launched the 0591 Jasmine Planet Plan, and activities such as art performance, stamp punching, Cyberpunk cruise flash, intangible cultural heritage exhibition were staged in turn. The romantic laser show for five consecutive days brought a visual and artistic feast to citizens and tourists. Activities such as street flash in Yantai Mountain and grand opening of Meituan Commercial Street attracted nearly 700000 tourists to Yantai Mountain Scenic Area. The first Xiasha Danlang Electroacoustic Party invited domestic powerful DJs and MC celebrities to join in, perfectly integrating music with cultural tourism, bringing tourists an electroacoustic feast, which attracted more than 30000 tourists on the first day of the event. 
Songkou Ancient Town, Yongtai. Photographed by reporter Bao Hua The rise of holiday style Rural tour, coastal tour is popular The sampling survey data shows that 34.7% of the tourists visited the rural tourist attractions in Fuzhou during the May Day holiday. While rural tourism in Fuzhou was highly sought after during the May Day holiday, the home stay market further expanded. According to the report of CCTV's "Common Concern" column on May 1, Fuzhou's home stay bookings during the May Day holiday jumped to the second place in China this year. 2024 Fuzhou Beautiful Rural Tourism Season and cross-strait rural art activities opened on April 30, creating a "village" tour of "music+art+culture" for citizen tourists. Each county (city) has launched unique rural tour routes and projects. Yongtai County launched eight boutique tourist routes and home stay consumption concessions; Minqing County held activities such as jasmine music carnival, agricultural cultural tourism market, featured homestay cooking tea around the stove, so that tourists can unlock new ways to play rural tourism; Shiping Village of Changle District invites tourists to participate in the theme treasure hunt and other activities, so that everyone can feel the wild interest and charm of the countryside; Luoyuan County has launched a rural tourism line (Songshan Line) to guide tourists to visit the characteristic scenic spots such as Beishan Mangrove, Bajing Village and Jingshui Village. The Binhai Line is a great way for parents and children to visit and attract citizens to clock in. Xiasha seaside resort launched new projects such as Yuanhai camp and beach motorcycle; The "Plum Blossom Chapter of the First Hele Cultural Tourism Season" held in Changle Plum Blossom Ancient City carried out activities such as seaside camping, parent-child beach fun orienteering competition, etc; The coastal tourist area around Mazu'ao in Lianjiang is also bustling. Xiaocheng Calm Bay Mountain and Sea Sports Town, "Fujian version of Rio de Janeiro" flag crown top, Tailu Town Pingliuwei Geopark and other places have attracted a large number of tourists. Great incentives Tourists have sufficient consumption power During the May Day holiday, many preferential policies have warmed up the market. In the 2024 Fuzhou cultural tourism consumption season, 10000 new scene free travel cards will be distributed, and the online consumption season will be started together with the same journey travel. Millions of red packets will be distributed, which will greatly stimulate the consumption enthusiasm of citizens and tourists. The major tourism enterprises also responded positively by introducing a series of cultural tourism measures to benefit the people, including hot spring ticket discounts for hot spring scenic spots and hotels, ticket discounts for popular scenic spots, and room privileges for selected home stays. The catering, accommodation and other enterprises under Juchun Park also launched a series of preferential activities to jointly promote the city's cultural tourism consumption market. The transportation department launched the measures to facilitate people to take the subway and urban buses for free, and ensured the green travel of citizens and tourists by adding regular buses, regular interval buses and delayed services. (Reporter Yan Xiao) |
