The design form of smart clothing should be consistent with consumption habits and preferences

If you have just stepped into the field of clothing franchise, or have not been operating clothing for a long time and have not been very experienced, you will be at a loss and do not know what brand to choose. In fact, as early as your store has not yet opened, the success of your business in the future may have been doomed. The first step to success is to choose a brand.

Before you decide to join a brand, you must be very clear about the answers to the following questions: Do you want to join a men's, women's or children's clothing brand? What is the price range of locally acceptable products? Do you want to join the brand style of casual wear, professional wear or ladies' wear? What are the special preferences of local consumers for clothing purchase? How much do you plan to spend on smart selection? First of all, how popular is the brand in all regions of the country? What is the position in consumers' mind? You can directly ask the brand company for the past sales data, or you can learn from the side. The stores and agents who have operated the brand can learn about its sales. Secondly, according to the brand's positioning and product style, what percentage of local people would be interested in buying this product? From this, we can judge whether the number of your target customers is enough. Third, is its product pricing competitive among similar brands? Whether the design style is consistent with the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts.

Can the franchised company give you enough cashier space? It is far from enough to just look at the apparent supply discount and exchange rate. According to the passenger flow of the business district where the store is located and the sales of the surrounding brands, estimate the number of pieces sold every day, and make two plans: low and good, so as to get the daily turnover range. Remember to consider discount sales. In many cases, goods are not sold according to retail pricing, and there will be many promotions and discounts. Next, subtract the expected goal from the smart choice, and estimate what kind of space your cashier will be in? What is the high cash collection rate and what is the low one? Which is better, which is worse.