Ballot Rabbit | How can children's clothing stores avoid mistakes in promotional activities to avoid promotion black holes?

Promotion activities are one of the important means for children's clothing stores to attract consumers to shop and increase sales.

In order to play the role of promotional activities to a greater extent, entrepreneurs should avoid the following mistakes when formulating promotional activities.

Myth 1: The promotion rules are changeable

When making promotion rules, entrepreneurs must consider all aspects, take all possible problems into account in detail, formulate solutions, and then formulate detailed promotion rules according to the actual situation of the store and the needs of consumers.

Once the promotion rules are published, they should not be changed easily. If the promotion rules are changed midway, consumers will think that the store has no reputation, and their goodwill towards the store will be greatly reduced.

Therefore, before the release of the promotion rules, we must be cautious, and the promotion rules should not be changed easily.

Myth 2: Too frequent promotional activities

Although promotional activities can bring rich revenue to stores, there should be a limit to everything. If promotional activities are too frequent, such as once a week, it is easy for consumers to question the value of the goods themselves.

Moreover, too frequent promotional activities will also lead some consumers to choose consumption only in promotional activities, which is very detrimental to cultivating consumer loyalty.

Entrepreneurs should reasonably plan time and frequency when formulating promotional activities, so as to play a greater role in promotional activities.

Myth 3: Too long promotion activities

The promotion time of the store should be moderate and not too long. It is recommended not to extend the time in the original plan.

If the promotion time is too long, consumers will think that there are always promotional activities, so they will not rush to buy.

Time limited promotional activities can create a sense of urgency, so that consumers have a sense of urgency that prices will rise immediately if they do not buy now, and stimulate consumers to place orders.

Children's clothing stores should avoid the above mistakes when holding promotional activities. And according to their own actual situation and consumer demand, reasonably plan promotional activities, constantly improve their own services, enhance consumer loyalty, so as to achieve greater development.