Shaanxi Laofeng Farming is located in the important place of Qinling Mountains, rising in the ancient city of Xi'an with profound cultural heritage. It is a large-scale professional bee product company integrating scientific research, production, sales and service in China at present. The company is the standing director unit of the Bee Products Association, the vice chairman unit of the Shaanxi Bee Industry Association, the national leading enterprise in the bee products industry and the top ten enterprises in the bee products industry in China. Shaanxi Laofengnong, formerly known as Shaanxi Apiculture Company, was established in 1985 under the Department of Agriculture of Shaanxi Province. In 2000, Shaanxi Laofengnong Biotechnology Co., Ltd. was established. For more than 20 years, the company has taken the mission of "carrying forward the spirit of bees and devoting to human health", and the business philosophy of "customer satisfaction and employee happiness" to make unremitting efforts for human health!
Production technology advantages:
01. The raw material base is advantaged by nature: Shaanxi honey bee farmers, taking the Great Qinling Mountains World Honey Vault as the raw material base, launched and established the Shaanxi honey bee farmers' bee industry cooperative in 2005. They have joined hands with more than 1000 bee farmers, and have 150000 colonies of good high-yield bees, improving/increasing the purity, pollution-free and high quality of products.
02. Advanced and excellent equipment and facilities: Shaanxi veteran bee farmers have built a modern bee product processing base with an area of 32 mu, a construction area of 20000 m2 in the first phase, a 100000 level purification workshop of 1000 m2 in accordance with GMP standards, and a special bee product testing laboratory to meet the full inspection of bee product standard projects. The company has also introduced a number of bee product production lines, including international standards and domestic excellent honey concentration production lines, honey filling production lines, automatic jelly royal jelly production lines, hard capsule production lines, particle pollen and broken wall pollen production lines.
03. Advanced scientific research technology in China: Shaanxi Laofengnong, together with professors from scientific research institutions such as Northwest University and Northwest Agriculture and Forestry University of Science and Technology, has independently researched and developed dozens of new products and cooperatively developed dozens of new products, with scientific and technological content at the advanced level in China.
04. The quality of reputation certification is reliable: Shaanxi Laofeng farmer bee products have achieved four famous certifications in the food industry: international quality management system (ISO9001) certification, health food GMP certification, quality safety (QS) certification, and food hazard and critical control point (HACCP) certification.
Brand advantages:
After more than 20 years, the company has successfully built a professional operating brand of "Old Bee Farmer" bee products, which is simple, reliable, easy to spread, and has the gene of a century old shop. The four series products of "Rong's King" brand and "Rong's King Old Bee Farmer" brand honey, bee pollen, royal jelly, and propolis, which have been successively developed, have won the honors of "consumer favorite products", "consumer recommended products", "standard products" "Consumer Trustworthy Brands", "Top 10 Consumer Trustworthy Brands", "Top 10 Bee Products for Consumer Satisfaction", "Xi'an Brand Products" and "Shaanxi Brand Products".
Product advantages:
There are mainly four major series of bee products of Shaanxi veteran bee farmers: honey series (more than 20 varieties), bee pollen series (more than 10 varieties), royal jelly series (7 varieties) and capsule series (4 varieties), as well as fruit tea series and cosmetics series. There are more than 100 varieties of products in total, including bags, bottles, boxes and medium grade gift boxes, It meets the needs of different consumers.
Marketing advantages:
Shaanxi veteran bee farmers have successfully set up 150 direct sale stores in Xi'an, Baoji, Tianjin, Luoyang and other places, giving priority to the number of direct sale stores for bee products nationwide. At the same time, relying on the northwest market, Laofengnong has developed 500 franchised chain stores in major provincial capital cities and some secondary cities in China, and set up more than 500 counters in major shopping malls and supermarkets inside and outside the province. The "1+1+1" marketing model of bee products created by the company has improved/increased the ease and stability of franchisees. Up to now, the number of product members in Xi'an alone has reached 300000, the number of members in China has exceeded 1 million, and the annual total sales have exceeded 100 million yuan.
Laofengnong joined: http://www.jiameng.com/laofengnong/vip.htm
