Interview: The annual growth star, the best choice in life, is hard work

"People say that a person's temperament contains the roads she has traveled and the books she has read. Maybe it is just this unyielding life experience. Time has not left many traces on her body, but has developed her calm and excellent temperament."

01

The leap from the fourth level store to the first level store

After a year of hard work in 2019, it has achieved a leap upgrade from the fourth tier stores to the first tier stores in 2020, enjoying the discount privileges of the first tier stores. At the same time of obtaining praise, the substantial improvement of the store level will also provide strong support for the store operation in the next year.

Three years ago, she was a stay at home mom, and three years later, she is the "strong woman" in everyone's mind. She hopes to set a good example, bring considerate services to customers, and create a wonderful life for herself with her dreams! She is Ms. Liu Juan, the franchisee of Dongsheng Street Store in Changchun, Jilin Province.

In the process of continuous exploration and field investigation, President Liu chose to join Huaxiangyuan. In addition to the brand popularity, he paid more attention to the quality of products and the operation system of the store.

She knows that doing anything alone is better than doing it in a group. It is better to work together for a group of people than to work together for a common ideal all over the country.

02

Opportunities are always reserved for those who are prepared

As for entrepreneurship, she is grateful for her family's tireless support. As for the future of the store, she believes that "persistence is victory".

This year is the third year for President Liu to join Huaxiangyuan. Under the epidemic situation, the number of customers arriving at the store has dropped sharply, and the sales work of the store has also encountered great difficulties, but the opportunities are always reserved for those who are prepared.

The company's marketing training guidance during the epidemic period gave great inspiration to the stores. General Manager Liu led the stores to start learning community marketing. From 0 to 1, the store started to build a WeChat community of tea friends. Every day, the company regularly pushed tea knowledge or small videos in the WeChat community, or threw a small topic to interact in the group. The WeChat group maintained a certain degree of activity, but not too often, It makes customers feel comfortable and easy to accept, and has achieved one to many online WeChat community marketing, which has now begun to show results.

After online sales, Yuya Longjing sold nearly 50 boxes, far more than the same period last year. Facts show that the integrated marketing of stores and communities can mitigate the impact of the epidemic on stores.

03

Stick to the original intention and never give up

Challenge is also an opportunity, crisis is also a turning point, as long as you stick to your original intention and never give up, the future will go farther than others!

This is President Liu in our eyes. She interprets her kindness, courage, intelligence and wisdom in her own way. In the eyes of employees and friends, she is such a woman.