Marketing master Philip Kotler once wrote this sentence: Marketing has entered the 3.0 era, that is, the era of emotional marketing. Emotion has become a kind of energy, which can maximize the communication effect and marketing value. In this era, emotional marketing advertising is not rare, or has become a common practice. Many brands are committed to creating advertising songs, or introducing short stories to attract consumers, directly or indirectly mobilize users' emotions, to convey brand values, and make the brand image more popular.

At each marketing node, all walks of life are thinking about how to play emotional marketing, how to occupy the minds of the audience, and how to create a brand image with temperature, emotion, and influence. Now the annual Spring Festival is approaching, and the marketing war has officially begun. As a national classic wine of 79 years of glory, Tuopai Liquor has contributed a textbook like operation to many brands at this most important moment.

Recently, after the Mid Autumn Festival and the National Day last year, Tuopai Liquor joined hands with Zhang Yuan and Chen Chusheng, members of the "0713" Happy Boys' League, to launch a new creative blockbuster for the Spring Festival, Tuopai Gathers New Year Taste, Beautiful to Thousands of Families. Through their wonderful performance, affectionate singing and novel video presentation, they created precious scenes of celebrating the New Year. This marketing strategy of "emotion+picture+music" wakes up the good memories of the Spring Festival that remain in the minds of users, while strengthening the brand concept of "Tuopai in a good day".

At the beginning of the short film, the Spring Festival is full of flavor. From the alley we passed home to the moment we stepped into our house, the Spring Festival couplets, lanterns and the characters of "Fu" all played up the festive atmosphere, satisfying the Chinese people's taste for "the taste of a beautiful year". After having a happy dinner with his family, Chen Chusheng and Zhang Yuan, two brothers, became happy messengers. Under the new and interesting video transition effect, with the sound of music, they "teleported" to southern courtyards, offices and lovers' homes to drink Tuopai wine with friends from all over the country. On the basis of covering the scenes of family, love, friendship, and colleagues, they can bring good wishes to more people.

At the end of the short film, through the cheerful advertising song "Long Time Wine, Didi Tuopai Love", the taste of the Spring Festival is instantly highlighted to the extreme, so that the audience outside the TV can smell the taste of the happy Spring Festival, and at the same time, the theme "Tuopai gathers the taste of the Spring Festival, beautiful to thousands of families" is appropriately expressed. "Emotion, scene and music" are three pronged approach, which directly poke into the hearts of consumers, making everyone feel the strong flavor of the year and the beauty of thousands of families, while improving the influence of national brand Tuopai among young people, so that liquor can enter the world of more young people. It can be called a very successful marketing short film.

In the final analysis, Tuopai Liquor has been constantly "awakening" and "rejuvenating" the brand over the years, and has always been active in the public's eyes in a beautiful and moving way to grasp the key points of emotional marketing.

In addition to this creative short film for the Spring Festival, Tuopai Wine, together with the "0713" Happy Boys Group, launched two festival short films during the Mid Autumn Festival and National Day last year, creating a screen effect of 539 million exposures and 1.8 million interactions. Back in 2021, Tuopai Liquor cooperated with singer Zhou Xiaoou again many years later to awaken the national memory with a new song "Long Time". At the same time, Zhou Xiaoou was invited to shoot the MV together, singing the moving friendship across the years and creating beautiful memories of countless people.

As a national classic wine of Glory 79, Tuopai has long been integrated into the lives of many consumers, and has an unshakable market reputation and brand goodwill. Therefore, it has become an indispensable emotional adhesive in major festivals, including the Spring Festival. It is believed that in the future, Tuopai will continue to radiate new vitality and let the public feel the classic charm of classic famous wine.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.