On January 19, the 2023 "Tesco Fujian · Happy Rabbit Spring Festival" consumption season - the "global promotion" activity of the online exhibition platform of the Silk Road Expo and the Maritime Fair was launched in Fuzhou "Heart of Minjiang" Youth Square, and the "global promotion" activity of the online exhibition platform of the Silk Road Expo and the Maritime Fair was officially launched simultaneously. The event was guided by Fuzhou Municipal People's Government, Fujian Provincial Department of Commerce, Fujian Provincial Department of Culture and Tourism, and Fujian Council for the Promotion of International Trade, co sponsored by Fuzhou Council for the Promotion of International Trade, Fuzhou Municipal Bureau of Commerce, and Taijiang District People's Government, and co organized by the Publicity Department of the CPC Fuzhou Municipal Committee, Fuzhou Municipal Foreign Affairs Office, Fuzhou Urban Rural Construction Group, and Fuzhou Gucuo Group.

On the spot, Fujian Provincial Department of Commerce released the series of activities of the province's "Happy Rabbit Welcomes the Spring" consumption season, the Provincial Department of Culture and Tourism released the series of activities of culture and tourism to benefit people's consumption, and Fuzhou released the arrangement of the city's important activities of promoting consumption in the new year and promoted the Haisi Expo and the online exhibition platform of the Haisi Fair. At the same time, the list of Fujian Province's 100 famous and high-quality prefabricated vegetable enterprises, the list of netizens' favorite Fujian restaurants and Fujian time-honored enterprises in 2022, the activity of Fujian UnionPay "Baifu Entering Fujian to welcome the New Year", and the platform of "Dinner in the Last Year's Cloud" were also released. Massive preferential information ignited a new enthusiasm for the consumption season.

The theme of this consumption season activity is "Tesco Fujian · Happy Rabbit Spring Festival", which is an important starting point to boost enterprise confidence and stimulate market vitality. It is also an important measure for Fuzhou to implement consumption expansion and upgrading actions, which will effectively stimulate consumption potential, boost consumption confidence, promote industry recovery and development, and lay a solid foundation for a good start in the first quarter. The consumption season activities released at the launch ceremony involve many fields such as commerce and trade, culture and tourism, catering, and "Fu" series of goods. They support the online and offline integrated development of the physical business, and will accelerate the recovery of the consumer market.

At the same time, the site also set up a "Fu Culture" block with strong New Year flavor. The block has a "New Year Lucky City", and the exhibition area includes five "Fu" series of special products, such as Fu flavor, Fu tea, Fu wine, Fu craftsman, and Fu Kang, online celebrity products, and New Year commodities. Among them, the "Fuwei" area includes prefabricated vegetable enterprises, Fuzhou time-honored brands, Juchun Garden, Antai Building, Rainbow Stone Coffee and other enterprises; "Fucha" area includes Chunlun Group, Minrong Tea Industry, Fucha Network and other enterprises; "Fujiu" area includes enterprises such as Mintian Sugar, tobacco and wine; "Fujiang" area includes Shunmei Dehua porcelain, provincial arts and crafts and other enterprises; "Fukang" District includes enterprises such as Pienze Huang health care products and beauty products.

During the Spring Festival, the "Fu Culture" block will also hold a series of activities with the theme of the Spring Festival, including the beauty of the New Year of the Rabbit, the parade of Fu Rabbit puppets, the New Year street performers, the boot market and other activities in various forms to celebrate the Spring Festival; As well as a wide range of cultural and art exhibitions, including the DEMO Art Exhibition of the Urban Sculpture Competition, the 2022 Fujian "Fu" Cultural Creative Design Competition Exhibition, the Cross Strait Cultural Creative Design Competition Exhibition, the Fuzhou City Memory Old Film and Old Material Exhibition, the 2022 Ertian Xiong Printmaking Exhibition, the Fuke Bird Child Culture and Art Exhibition, the "Fuk Culture" Museum, etc.

The consumption season of "All Fujian Tesco · Happy Rabbit Spring Festival" centered on the "Happy Culture" block, linked with the Heart of Minjiang River, Shangxiahang Block, and Yantai Mountain to hold a series of activities at the same time, which improved the overall atmosphere of the area during the Spring Festival and promoted the improvement of tourist flow and consumption level during the Spring Festival.

It is understood that during the consumption season of "Tesco Fujian · Happy Rabbit Spring Festival", the online exhibition platform of the 5th 21st Century Maritime Silk Road Expo and the 24th Cross Strait Economic and Trade Exchange will simultaneously launch promotional activities such as instant selling and limited time buying, so that consumers can share the benefits of cross Strait cooperation and exchanges.

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