The release of the press release can quickly expose the corporate brand in the Internet era. There is no standard for the frequency and regularity of press releases issued by enterprises. Whether there is a major event that needs press release, or flat When maintaining the positive image of the enterprise and releasing press releases, there is no fixed rhythm. Enterprises that are not familiar with news marketing may not know how to master the rhythm of press release release nature Release, one step at a time nature Release hundreds of press releases? Today, I will analyze how to master the rhythm of enterprise press release release for you? How can press releases be best planned?

Soft article publishing website (www.runwen. cn) flat platform It is learned that some enterprises, flat It doesn't release press releases very often, only once when the enterprise has activities nature Suddenly released hundreds of press releases, hoping to quickly surpass competitors. This is actually a kind of anxious attitude. The release of enterprise press releases is a channel to establish an open, transparent and professional image of the enterprise and communicate with consumers. This is a lasting battle, and it is not possible to successfully release several press releases suddenly.

Why does the editor think that the release of press releases is a protracted war that needs to be normalized and sustained? It can be understood from the following points:

1. Meet user needs

Press release release is to report news, and a news will generate new news as time goes on. If the enterprise only publishes this news report and does not continuously report the follow-up news, users will have no trust in this news. The continuous release of press releases is also to meet user needs.

2. Press releases need to be comprehensive and rich

It is difficult to report the news comprehensively in a press release. When an enterprise carries out a comprehensive, rich and multi-level report on a news, it will allow readers to have a deeper understanding of the enterprise.

Some enterprises want to publish all the news in one press release. They think that the longer the press release, the richer the content. For enterprises, it does reduce some of the cost of news marketing, but for readers, it is particularly lengthy and will lose patience in reading. Enterprises can divide a long press release into a series of short press releases, which is more acceptable to readers.

3. Different audiences like different press releases

Soft article publishing website (www.runwen. com) flat platform It is learned that understanding the needs of the audience is one of the necessary lessons in news marketing. Different audiences like different types of press releases with different contents. If the enterprise lasts nature The release of different press releases can not only comprehensively report the enterprise, but also meet the needs of different audiences. The enterprise's news dissemination effect will be better.

4. Brand building requires normalization of press release release

The normalization of enterprise press release release can be conveyed to customers and audiences through subtle influence. Keep pulling near Complete brand building in the process of distance from consumers, so as to guide market consumption. This is the long-term development plan of the enterprise, not one or two press releases. I believe that enterprises can continue nature Do a good job of press release release, and display the positive image of the enterprise in front of the media and the public all the year round. Generally, large and medium-sized enterprises will release press releases at a fixed frequency every week. When there are major news events, intensive press releases are needed.

5. Continuous nature 's press release brings higher exposure to enterprises

Soft article publishing website (www.runwen. com. cn) flat platform Understand that continuous nature Press release release can strengthen and expand the impression among the target audience. When consumers are about to forget the enterprise and brand, the release of press releases will appear at the right time, which can win attention again and bring higher brand exposure to the enterprise.

6. News release normalization, searchable optimization

The press release conference will focus on the layout of some keywords to improve the search inclusion. Normalization of press release release can not only effectively improve the probability of news release being retrieved, but also achieve search optimization through keywords to achieve the effect of searching the home page. Enterprise exposure will greatly promote.

In order for enterprises to have more exposure, and to amplify the effect of news marketing, we must grasp the rhythm of press release release. Press release release needs to be continued nature , only by constantly making a voice in the Internet+, will it become a major player in the network flat platform It has been widely spread to achieve the effect of one stone arousing thousands of waves.