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Original title: endorsement?

Li Faming/Tujiahu/Wen

According to the WeChat official account of China Youth Daily, Luo Xiang, a law professor, recently launched a "crackdown on counterfeits" and angrily denounced his "fake quotes" circulated on the Internet, which not only taught others how to behave, but even involved many fields that could not be matched by eight strokes, such as how to be a woman, how to raise children, and how to raise dogs. The move triggered netizens to complain about the phenomenon of "fake celebrity quotes" that flooded the Internet.

For a long time, many well-known people have been "endorsed" by individual bloggers, and many people believe it. Although some of the parties who have been "touched with porcelain" have repeatedly cracked down on counterfeiting, this phenomenon is still repeated. Obviously, there is a strong interest drive behind this. From the perspective of the dissemination characteristics of Internet content, celebrities have their own aura, and their words have a drainage effect. Taking short videos of pan knowledge as an example, content producers label their own pieced up or even fabricated products with "celebrity talk", which increases credibility and communication power, and then it is easy to harvest traffic and attention. Some people even take this opportunity to open classes and bring goods live. "Pseudo quotations" not only easily affect the image of celebrities, but also may interfere with people's knowledge learning, and even have negative incentive consequences in the field of network original content production. Let the network content eliminate the false and retain the true, further reduce the possibility of sensationalism, and put forward higher requirements for regulators and platform parties. Don't always let the "victim" prove his innocence again and again.