4HtOYR34y7n fashion.huanqiu.com article The zoo people like to visit has changed /e3pn4vu2g/e3pn4vuih <article><section data type="rtext"><p>During the May Day holiday, the number of visitors to Jiangsu Taizhou Zoo reached 100000, more than three times that of the same period last year; One week before the May Day holiday, the search craze of Beijing Zoo rose by 77%; The average daily passenger flow of Nanjing Hongshan Forest Zoo during the Tomb Sweeping Day holiday is comparable to that of a large amusement park... Recently, many zoos across the country have become the "top stream" of cultural tourism, attracting many young tourists</ p> <p>While attracting attention, the "Top Stream" Zoo has also effectively improved its own operating conditions, bringing tangible benefits to the animals. But in addition to these "star zoos", there are also many local zoos in trouble. Some zoos fall into a vicious circle of "unable to attract tourists - income decreases - conditions cannot be improved - more unable to attract tourists". On the one hand, it is popular, and on the other hand, there are few people. It is worth exploring and thinking about how to develop the zoo to get rid of the "double sky of ice and fire"</ p> <p>The development and transformation of zoos reflect the changes in people's cognition of the relationship between humans and animals. At first, zoos appeared to satisfy people's curiosity about animals that are hard to reach. With the development of society and the enhancement of people's ecological awareness, today, people are no longer keen on "visiting animals in cages", but hope to let the zoo return to its original ecology and become a home or even paradise for animals. "People go to animal homes as guests" is becoming increasingly popular. This also means that zoos should be truly animal oriented in their management philosophy. Cancel animal shows, remove cages, improve the living conditions of animals... "Star Zoo" has taken a series of measures to enable animals to live more dignity and freedom, which has won consumer recognition and reaped real customer traffic</ p> <adv-loader __attr__inner="7004636" __attr__style="width: auto; position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0; "></adv-loader> <p>The zoo can't win the favor of tourists without the operators' accurate capture of new consumption trends and preferences. From creating their own "animal star", attracting netizens from online onlookers to offline visitors, to launching the "online cloud adoption of animals" activity, many zoos actively embrace the Internet, innovate promotion methods, and reach a wider range of people efficiently. Whether exploring online marketing or enriching entertainment functions, it is an innovation of the zoo's business model. Especially in the era of social media, innovative thinking can help tourists better understand the zoo and enhance word of mouth. Of course, innovative thinking is not a gimmick. We should dig deeply into animal protection culture, develop cultural and creative products, derivatives, etc., extend the industrial chain, explore new profit models, and strive to achieve sustainable development</ p> <p>Zoos are a window for people to experience ecological civilization, and we hope that more and more zoos can achieve win-win economic, ecological and social benefits in the pursuit of innovation and change</ p> <p>(excerpted from Xinhua Daily, formerly titled "The Secret of Zoos Turning Red")</p></section></article> one trillion and seven hundred and sixteen billion three hundred and thirty-eight million six hundred and eighty-nine thousand five hundred and fifty-one Editor in charge: Huang Shirui <a href=" http://paper.people.com.cn/rmrb/html/2024-05/22/nw.D110000renmrb_20240522_5-05.htm ">People's Daily</a> one trillion and seven hundred and sixteen billion three hundred and thirty-eight million six hundred and eighty-nine thousand five hundred and fifty-one one one []